Image of Event Activation at the Essence Festival

The Perfect Event Activation for the Essence Festival!

At In Depth Events, we work with marketing firms all over the world to help promote their clients brands.  Our clients range from sports marketing firms to guerrilla marketing firms – and everything in between!  Our marketing firm clients promote cutting edge products and we are here to make the technical production side of their event activation work flawlessly.

Professional Marketing Event Activation at the Essence Festival

For the last two years, the founders of In Depth Events worked with one of the most respected  marketing companies in the world on a very specific live activation.  The Marketing Arm needed a an event production partner to create an event activation at the Essence Festival.  This annual event in New Orleans was started to support Essence magazine and is “The Party with a Purpose” for African-American women from all over the United States.

The end client in this event space used our signature LED Dance Floor as a centerpiece to the activation.  Paired with the eye-catching floor is a custom built DJ booth with LED lighting on the front and sides as well.  This dynamic look blends perfectly with the other set pieces in the event activation and provides a virtual magnet to get people into the booth and boogie down on the LED Dance Floor – all while getting eyes and impressions on the client logo and branding!

Custom LED Lighted DMX Controllable DJ Booth Image

Custom LED Lighted DMX Controllable DJ Booth

The Essence Festival is certainly not our largest activation.  However, it offers a highlight to one of our fun, niche products that included some custom work as well.  This activation remains one of our favorites because of the great companies we get to work with, the fun atmosphere of the activation and the seamless way that all the elements come together to promote the client brand.

Are you interested in finding out how In Depth Events can help your clients brand?  Ask Us a Question today and let us know how we can bring your activation ideas to life!


Image of Sports Marketing Event

Live Event Production Services for Sports Marketing Firm Game Seven Marketing

Game Seven Marketing and the founders of In Depth Events began our business relationship back in 2013, doing a marketing event at the Galleria Mall in Houston. This four day event during the 2013 NBA All Star Jam was one of the incredibly successful sports marketing events that launched a mutually beneficial relationship between the two companies that has endured through dozens of events.

Image of Game Seven Marketing at Seven Penn SquareSince then, we have provided audio, lighting, video, staging and décor rentals for all types of sport related live events for Game Seven Marketing and their clients’ brands. In 2014, we handled events in New Orleans and Oklahoma City and 2015 saw us in Fort Worth, Dallas and back to OKC.

Our most recent event was an interview format event with a live audience. Marketed to an exclusive audience, this event was held in the Penn Square mall at a chain store. Not only was the audience engaged by the celebrity guest, they were also engaged by branded product on the shelves and featured on the video screens. At this event, we provided full turn key production services including audio, staging, video; and even chairs, pipe and drape and tensa-barriers.

In Depth Events is proud to call Game Seven Marketing a loyal client. Ask Us a Question today and find out how we can promote your clients brand!

Image of Game Seven Marketing at All Star Jam


Image of Glow Party Events with DJ

Glow Parties, Neon Parties and Black Light Parties – An Event Planners Guide

At In Depth Events, we provide large scale glow party events for corporate clients, outdoor glow runs, college events and other large events with high numbers of attendees.  We work with event planners and organizers from all over the country to provide events for thousands of people.  This blog post is designed for this level of event.

If, however, you are putting on a glow party for a sweet sixteen birthday party, your personal Halloween party or a backyard party for your favorite 50 people – we respectfully suggest you go to Cool Glow and order for your specific needs.  They have an amazing selection of glow stuff for smaller, private events.

So, what is a Glow Party, anyway?

Glow Parties, Neon Parties and Black Light Parties can be indoor black tie corporate parties or they can be nighttime outdoor festivals. But the main thing that unites them all is FUN!  Whether it’s an outdoor fun run, a Neon New Year’s party or a college party, Glow Parties are a great way to have a memorable, exciting event.  There are three different types of products that are used for all Glow Parties:

1 – UV lighting.  Black Light lighting rentals, also called Ultra Violet lighting, are necessary for a glow party.  Using UV lighting allows UV reactive clothing, paints or other items to glow.  Although it’s nice to have specific items purchased for their ability to glow, you’ll be surprised at how much stuff you normally carry around, interact with or wear will glow under UV.  There are even several bar items that will glow under black Light without special treatment!  The major manufacturers of conventional UV lighting are Wildfire and Altman – and, of course, there are LED products from large scale to small flashlights that project UV.

2 – LED battery powered items.  It’s hard to remember a time where LED lighting wasn’t in everything – from the flash on your phone, to lights in your car dash, to security lighting – and party items!  You can buy battery operated LED’s in almost any shape or size.  There are wigs with LED lighting woven in them, clothing, as well as buttons, teeth, ice cubes and even furniture.  More formal corporate events can use LED bars, set pieces and DJ booths.  Many events use LED Dance Floors as the centerpiece of the party.  Since LEDs provide visible light, they are used in conjunction with UV lighting to create vibrant, saturated colors.

3 – Chemical glowing items.  These are the glow sticks that you ‘break’ to activate the glowing liquid inside.  These plastic tubes are filled with two non-toxic chemicals.  What you bend the plastic, a thin tube of glass inside the plastic tube breaks, mixing two chemicals that provide glowing light for 2-4 hours.  You can find these most often in necklaces, bracelets and, of course, glow sticks.  They are great as fun, inexpensive giveaways at outdoor and indoor parties.

college-glow-party image

Production rentals for large scale Glow Party Events

As you may remember from your college dorm – Black Lights don’t produce visible light.  As a result, you need a combination of UV lighting, LED lighting, and theatrical lighting rentals to provide the perfect glow party.  Wall washes work well, but why stop there?  Moving light rentals, LED Dance Floors, gobo projection – even special effects like confetti and cryo bring a Glow Party together for your attendees!

It’s incredibly important to find the right vendor for your Glow Party Events.  Whether it’s a thousand people in a hotel ballroom, ten thousand college students in an auditorium or twenty thousand people at a 5K fun run, you need a vendor with specific experience in Glow Party events rentals.  Not only will an experienced vendor have the rental UV lighting fixtures, special effects equipment and rigging equipment in their rental inventory, they will also have the knowledge and experience for rigging in indoor environments, working with fire marshals to provide engineered drawings and working with electrical power necessary for both indoor and outdoor Glow events.

The right vendor will be able to provide pictures of previous events – and pictures of more than one event!  Check references of both clients AND vendors.  Finally, get a Certificate of Insurance.  A reputable vendor will have no problem providing a CoI to your organization and your selected venue.

blacklight College Glow Party Audience Image

The Shameless Sales Plug

The staff at In Depth Events has been involved with Glow Party events and Black Light production rentals for several years.  We are one of a handful of companies that provide large scale UV for all types of events.  You can visit parts of our site that deals with production rentals for Glow Parties – from Glow Party Experts to our All-Inclusive College Glow Parties. Make sure to visit our LED Dance Floor pages – once there, you can even get an instant rental quote!

Once you’ve checked us out, then make sure to Ask Us a Question about your upcoming event.  Our experts will work within your budget and vision to make sure your Glow Party Events are incredible for your attendees.  We look forward to hearing from you and working with you!


Image of Holiday Concert Production Rental

Selecting the Best Production Vendor for your Holiday Concert – An Event Planners Guide

There are plenty of blog posts you can find that will talk about china selection at a small, private, home-based Holiday gathering.  You’ll find page after page talking about how to make your own centerpieces.  I’m sure there are entire databases dedicated to the perfect napkin ring complement to your curtains and how they match your Holiday scarf.  This is NOT that type of blog.

We are NOT talking about Holiday Decor here – we need Concert Production Services!

Large, ambitious Holiday events with thousands of attendees need live holiday concert event production services and rentals to get the party off the ground.  Maybe you are a casino doing a Neon New Years event, or possibly a municipality having a Christmas Tree lighting festival.  You could be organizing a Holiday themed 5K run, a corporate Christmas Party or a college Holiday party. Whatever your Holiday responsibilities, you are going to have to find a vendor to provide staging rentals, professional audio rentals and concert lighting rentals – quick!  Depending on the party, you might also need Christmas lighting rentals, special effects such as confetti or lasers or even an LED Dance Floor!  Whether you have a 20 piece swing band, a rock and roll cover act, or just a DJ – you need to make sure that all your production needs are covered for your event by choosing the best live event production rentals vendor possible.

Each Holiday event is unique, but the steps in vendor selection are largely the same for all these types of events.  First rule – take the time to research and select the right holiday concert event production vendors!  Finding your choice vendors will make you the Holiday hero.  The wrong vendors can turn your event into a real Nightmare before Christmas.  Never fear!  We’re here to give you a few pointers to find the perfect vendors for production rentals for your Holiday event – and along the way, maybe a few pointers for your other vendor needs as well.

LED Dance Floor at Holiday Party Image

Selecting a Holiday concert event production vendor for large scale events

Step One – Recognize you are in a different league.  The simple fact of the matter is that once you get past the 1,000 attendee mark, the whole game changes.  At 5,000 people, it changes again, and at 10,000 people, it’s a REAL party!  You need to have professional audio and lighting services that fit your crowd size, and your expected number of attendees.  Many times, this will necessitate bringing in additional power to handle the needs of the equipment, especially in outdoor environments.  In some venues, it may be advantageous to ‘rig’ equipment; that is, hang it from ceiling supports to increase the look and feel of the space and the equipment.

The successful concert production services vendor will have experience in producing events relative to the amount of attendees you are expecting.  If rigging is an option, choose a production vendor with rigging experience.  Understand the venue you have selected may require insurance information from the concert production vendor – this is something a reputable vendor will be happy to provide.  Likewise, a reputable concert production vendor will be happy to supply the power needs and requirements they have for their own equipment.

Step Two – Go with your instincts!  Did the vendor listen to your needs on the phone?  Did they ask questions and pay attention to your responses?  Did they offer to do a site survey?  Did they offer to provide you pictures of past events?  In many cases, you want (and NEED!) a vendor who you are comfortable with.  You’re not hiring a plumber here!

A good relationship between you and your vendor is key.  Meet the potential vendor on site and perform a site survey with them.  Asking for both customer AND vendor references is perfectly OK – in fact, a reputable vendor will welcome your request.  A reputable vendor will be happy to provide photos of recent events.  You should always take the time to check references with any vendor, but especially when choosing a concert production vendor.  Obviously, avoid vendors who are condescending or rude.

Riser Design Drawing and Actual Installation

Step Three – Ask your concert production services vendor for design advice.  This is an often overlooked step that can really help you select the best concert production vendor possible.  During the site survey, ask the vendor what other services they may be able to provide that will bring your party to the next level.  A good vendor will be happy to brainstorm with you on design ideas.  After all, they do hundreds of events per year – they might just have some ideas that will be great for your event!

A good holiday concert event production vendor can help with design.  The best production services vendor will be evaluating the venue during the site survey for potential roadblocks as well as design ideas.  Look for concert production vendors that are knowledgeable with fire codes and building codes. The best way to do this is to ask if they are Certified Building Contractors with any municipalities.  Your vendor should be also able to help you with ideas for crowd movement and making sure your attendees are safe during your event.

Image of Holiday Concert Performance

 

The Shameless Sales Pitch

The staff at In Depth Events has provided holiday concert event production services and rentals for hundreds of large scale Holiday events – from huge corporate Christmas parties, to Neon New Years events for casinos, and everything in between.  In our regular season, we’ve provided live event rentals for thousands of events of all shapes and sizes.  We’ve also got some great production services that are ready for your guests, including the largest LED Dance Floor in the nation, as well as being one of the most experienced Glow Party Experts in the world.  Our clients rely on our production experience – shouldn’t you?  Make sure and Ask Us a Question to see how we can help with your next Holiday event.  We look forward to hearing from you and working with you!


Image of Concert Production for Univision Radio Event

Turnkey Concert Production for Univision Radio

Univision Radio is one of the major players in the Dallas Fort Worth hispanic market. Their radio promotions department do a large concert event every May that pulls in a very targeted demographic of people and a large chunk of sponsorship dollars. With an estimated 20,000 people in attendance, sponsors get impressions to their potential customers via banners, logo rotation on jumbotrons and a VIP riser directly to the right of the stage. The attendees get a day long, non-ticketed event with multiple national acts, food vendors and on stage giveaways.

Without even contacting us, Univision Radio began checking our references. As a certified building contractor in Dallas, a preferred vendor at Fair Park, Univision checked with some of our satisfied clients and on our solid reputation within the City of Dallas. Univision finally contacted us to request a bid. When our bid was accepted, Univision let us know that we were the only bidder – after checking our references, they knew that we were the vendor for their show.

Univision – Festival De Mayo – Fair Park Dallas, Tx

It’s always a pleasure to know that your work is recognized by your peers. When your reputation speaks for itself, then clients like Univision Radio (and our other clients) stand up and take notice. We lived up to their name and reputation by handling full production for this event. We provided a 40 foot x 40 foot load bearing rooftop structure, lighting, audio system, power distribution, scaffolding and barricade for this concert. Our stage ran on time all day and set changes between the acts were smooth and trouble free. At the end of the show, the Univision Radio contact told our owner that it was the best, smoothest show that he had ever been involved with.

Now, that’s what we like to hear! If you are ready to show your clients and sponsors how a festival stage should look and sound, then Ask Us a Question  about your upcoming event. We are ready to promote your brands anywhere in the nation. We look forward to hearing from you and working with you!


Pop 2 Life – Conan O’Brien Dallas, Tx 2014

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Smart Marketing…

Most live event marketing campaigns are based around other, larger events.  From concert lounges at SXSW, to sports apparel promotions surrounding the NBA All Star Jam, smart marketing teams combine their brands with the targets expected at national level events.

Conan O’Brien and a national level event…

The geniuses promoting the Conan O’Brien show targeted the hoopla surrounding NCAA March Madness in Dallas.  A weeklong mini-tour using a branded Conan O’Brien Airstream trailer was dispatched, and guests were treated to live music, memorabilia, and Conan giveaways.  Each tour drop was centered in an area guaranteed to have lots of walk-through, targeted traffic.

Production Needs…

Production Experience was contracted to handle the power needs, staging, audio, and lighting for each tour drop – as well as providing an ADA lift for disabled guests.  Even with tight turnarounds, the crew of Production Experience performed flawlessly, and the end result was a very successful promotion for the show.  Find out how our event experts can provide production for your live event marketing needs – contact us today!


Image of SXSW Main Stage

SXSW Music 2014: A Production Company’s Retrospective

I had doubts about going to this year’s South by Southwest show.  Not just my typical jaded and cynical doubts over a perceived loss of authenticity, I couldn’t find my passion for the experience. Looking over different press junkets, twitter feeds and blog articles, nothing I came across about this year’s SXSW musicreally seemed to speak to me. Where was the giddy excitement of SXSWs gone by? I mean, I had a minor panic attack in anticipation for a Mogwai and Stephen Malkmus show I saw at a South by in college…  Had it finally happened? Was I the frog in gradually heated water that had finally succumbed to the inevitable? Am I irrelevant?

Phew, for a minute there.

The journey begins…

My drive into Austin was uneventful. My idle mind drifting in and out of fantasy. I imagine myself as a post modern Hunter S. Thompson or possibly David Attenborough, sent deep into the jungle of SXSW to document the lives of indigenous flora and fauna.  I pull into the KOA Campsite late Friday to join the rest of the crew who had been in Austin for over a week setting up and maintaining the various stages and experiential footprints we had throughout downtown Austin.

The campground was still. The only activity I see is coming from the KOA kitchen. I see a familiar t-shirt and park my car. Inside, I find enough scrambled eggs, bacon and sausage to feed a small army. Most of our crew was coming back from show site and the available stagehands make sure hot meals are ready for them. I decide to turn in early and prepare for an eventful closing Saturday at SXSW.

By the time I’m up, the campsite is empty. I call the lead to figure out where everyone else is.

“We’re already on site. Get down here, park your car and get to our events…And TAKE PICTURES!”

Downtown Austin is already alive and bustling with activity. I grab a cup of coffee, park my car off 3rd St. and begin my trek throughout the vast wilderness that is SXSW.  The hipsters and credit card hippies had already begun their migration to the newly located Main Stage at Butler Park. Streams of bicycles, pedestrians, skateboards; I even saw a pack of Segways all cautiously crossing the South Congress bridge to graze on the endless fields of food trucks and carnival vendors surrounding the Main Stage.

You could hear the roar of the stage miles before you could see it. Crisp and clear, the distinct push of the line array speakers cut through the thick and damp morning air. The pied piper’s song was luring millennials away from their lofts with promises of free promotional sunglasses and caffeinated energy drinks. I am led into a maze of metal stockade to be inspected and branded with a wristband at the main entrance before I am allowed to proceed into the festival grounds.

Image of Miller Lite concert lounge

My first visit to one of our many job sites at SXSW music festival was the Miller Lite Lounge at Butler Park.  Our crews provided the structure, trussing, video and lighting for this amazing lounge overlooking the main stage at SXSW this year.  The Miller Lite Lounge was massive and easily had the biggest footprint around the Main Stage. Looking from a distance, the structure looked like a giant cargo ship bringing in huge shipments of domestic beer.

Image of Miller Lite concert lounge

Too early in the day to be active, the sleeping giant rests, waiting to receive the thousands of concert goers looking to rest their legs and recharge their mobile devices.

Image of Miller Lite concert lounge

The Miller Lite Lounge is spotless. A gleaming white beacon unsoiled by tracks of mud and dirt. I carefully mind my steps and decide to move onward.

By this time it was early afternoon and the haze of morning had cleared.  Downtown Austin was in full-on SXSW music mode. Live music seemed to blare from every direction. Around every nook and cranny, if there was room to fit a band,  it had been filled. I make my way through the cacophony, stopping frequently to watch glimpses of each performance, not having a clue as to who they were or where they were from; only that they had made it to Austin with their instruments. From across the city, the state, the country and the globe, artists of every shape and size have descended to this single location to collectively spawn their creative energies and contribute to this living and breathing event known as South by Southwest.

Image of The Complex Complex Lounge

I make my way to my next destination, The Complex Complex.  Back in my relatively quiet offices, I had been the event planner for this show, coordinating the audio, location and load in times for the talented crew.  Dwarfed in size and scale by the Miller Lounge, it was located in the backyard of a small house outside of the Austin Convention Center. Walking up to the front door, I am stopped by security.

“Entrance is in the back. Only artists come through this door.”

I shrugged and continued to walk to the back alley entrance. Before I could turn the corner there is more security and lines of people. It’s only 2pm. Surely, this can’t be for Complex…

“WE ARE AT CAPACITY!” yelled the muscular man in a tight fitting shirt.

“If you don’t have an RSVP don’t waste your time,” says the person in front of me. “It’s been this way since early this morning.”

I try to shake off the fact that I have just been turned away from my own event. I mean, I don’t remember “muscles glasses” making furious last minute calls around Austin to find backline equipment. I text the crew lead to see if our audio engineer can pull any strings for me as I head east to AirBnB Park.

Crossing over I-35, I immediately sense a change in climate. There is a more mellow and laid back atmosphere on the East Side. Recently gentrified by mustachioed mixologists and fixed-gear bike riding baristas, the neighborhoods lack the circus-like energy of 6th St. The stages are hidden behind bars which are peppered throughout a landscape of vintage clothing resellers, record shops and food truck parks.

Image of AirBnB Park at SXSW

The next stop on my tour of our production events is at AirBnB Park.  This experiential footprint sits comfortably in the East Side neighborhood on the corner of 6th and Onion. The entire space is covered in a bright green astroturf and marked with accents of 50’s Americana. Contemporary styled lawn furniture surround faux fire pits that sit outside of superbly decorated modular living areas. I peruse the grounds, catching glimpses into the living quarters designed by Snoop Dogg and Capital Cities.

Image of AirBnB Park at SXSW

I imagine the well manicured environs of AirBnB Park to be a human exhibit in a zoo on a distant alien planet. The tour guide instructing the alien observers to keep their all their tentacles inside the car and to not feed the humans anything other than locally sourced, farm to table food truck tacos. “The humans have very specific dietary requirements,” the alien zoo guide says as a mother alien scolds her son for attempting to poke a tentacle at a sleeping human.

“Paul?”

“Oh hey, Matt. I was just–”

“Great, grab this DJ equipment and carry it to the center pavilion. We have bags over the speakers in case it rains again. Don’t let any of the wires get wet.”

Image of AirBnB Park at SXSW

As the finishing touches to the DJ booth are set for tonight’s final performance at AirBnB, I finally get a text from the lead with entry instructions for The Complex Complex. I text our sound engineer and begin walking back that way. Just before crossing 35, I spot one of our trucks already on the move for one of our clients. “Do not go gentle into that good night,” I think to myself…

Walking up to The Complex Complex again, I try reaching out to our audio tech, this time by phone.

“Hello?”

“It’s me, Paul. Your show has been at capacity all day. Can you get me in?

“Come to the front door.”

Success! I had finally been given the nod to access my own event. As I hop the mini picket fence and slip back into the backyard, I can hear the crowd going nuts.

Image of The Complex Complex at SXSW

“This show has been packed all day. What’s been going on?”

“Are you kidding? Have you heard of a DJ from LA called, Skrillex?

“SKRILLEX is on our stage?!?”

Image of DJ Skrillex Performing at The Complex Complex at SXSW

I had gotten in just in time to see Skrillex end his set with Toto’s “Africa” to a jam-packed group of lucky SXSW music attendees. This party had been so exclusive that I not only couldn’t get in, but I didn’t even know that the biggest dubstep DJ in the world was performing on the stage.

I left The Complex Complex in a daze, barely able to comprehend what had just happened. I had just seen a 6 time Grammy winning  DJ who re-invented the genre of dubstep play an exclusive set on our stage to less than 300 people in a tiny backyard. I didn’t even know Skrillex was in Austin!?

I decided to stumble back to Butler Park. The streets were now filled with a sea of people. Riding the momentum of the crowd and often unable to see street signs or other familiar landmarks,  I was a sea turtle returning to the same moon lit beach from where it had once hatched. The darkness of night had now completely wrapped around the Main Stage giving it a more menacing appearance than I recalled from earlier that day.

Image of The Miller Light Concert Lounge at SXSW

The Miller Lite Lounge was a buzzing hive of activity. People were gathered around in circles sharing the days adventures like bees sharing the location of local wildflowers.  I located a quiet and comfortable spot to roost, recharge my phone and enjoyed the final show on the SXSW music Main Stage.

Image of the Main Stage at SXSW

Relaxing with my feet up and a cold Miller Lite, I can’t believe I actually thought I had outgrown the festival. South by Southwest is not Texas’ version of Coachella or Bonnaroo. It’s a completely different animal. With over 2,000 “official” shows and an untold number of spontaneous pop ups blooming from every square inch of downtown Austin, SXSW is uncategorizable. It is simply a force of nature that refuses to be contained. Don’t attempt to structure an itinerary. You won’t make it 200 yards before you get completely hypnotized by performances of unknown name and origin. So, dive in; head first. And if you can find an area that doesn’t already have a concert stage on it, give us a call. It’s moments of clarity like this that make working for In Depth Events so rewarding.

I hope this blog has been informative for our event planner clients! For more information on In Depth Events and our event production capabilities, please Ask Us a Question today. We look forward to hearing from you and working with you on your event!


Image of Party Like a Rockstar

Is Your Nightlife Bad for Your Health? How to Sustainably Party Like a Rockstar

 

I’d like to consider myself your average, run of the mill thirty something.  I wake up, go to work and come back home like any other red-blooded, taxpaying American.  I am becoming increasingly aware, however, that most of what I consider to be standard weekend nightlife activity is not doing me or my health any favors.  After years of cheese fries and buffalo wings being the only thing between my liver and an onslaught of an untold number of sugary, overly-caffeinated alcoholic drinks, part of me is turning to more sustainable behaviors as I quickly approach my 40s.

“We’re meeting on the baseball diamond at 5,” the instructions said. “Park behind Right Field and DON’T BE LATE!” I give myself a 15 minute cushion because, please… I’m a responsible adult. I am WAY beyond all  the careless and haphazard decisions of my youth. Meanwhile, I follow my GPS directions to find  a single file line of cars 2 miles long directly in front of the entrance. Ok, panic. Text the Event Leader to cover my tail, plead with the parking attendant not to charge me for parking… By this point, I already feel the bass rumble from our massive sound system as I duck under a broken fence post and arrive on the field just in the nick of time.

“Glad you decided to join us,” I hear behind a wall of Electronic Dance Music and cheers. The rest of the Event Team had arrived hours earlier to survey the site, unload the trucks, and setup over 5 tons of Professional Grade Sound and Stage equipment. “This is just the pre-party. We’re expecting over 11,000 runners, tonight.”  Over 11,000?!?  On a cold and windy February afternoon? Why had I never considered this?

Black Light Run Crowd

And they came. Wave after wave of bright-eyed runners poured onto the baseball diamond with various bits of neon flair, a sea of candy-colored athletes waiting for their moment to attack the black light run course, stage by stage.  My first task is to ride along with the Event Lead, fire up the electric generators, turn on the high power black light towers and crank the speakers with trance inducing dance music.  “The runners are beginning to line up. Get to the Starting Line, ASAP!”

Image of Starting Line at 5K Run Event

As the sea of glowing distance runners pour past me onto the course, I shamefully recount all my past weekend activities.  It’s mostly sitting or standing in one place or another for hours, over paying for food and drinks while I complain about some silly first world inconvenience. I wonder if any of the runners are planning on stopping by Taco Bell after this…

As the runners finish the 5k black light run distance, they file back toward the stage on the baseball diamond. It’s dark now, and what was just bits of flair is now a glowing sea of bright neon colors. I’m having flashbacks to all the raves and outdoor tent parties I’ve been to, but this party has a different vibe.  Take all the magic and power of the biggest warehouse parties you went to in college, remove the sketchy and dangerous elements, add a free range, grass fed kale shake or two – and what you’re left with is a pretty good description of a Black Light Run. Loud music, pretty people, glow sticks, but what do we have here? Clean bathrooms? A safe family environment? Concession stands? It IS a rave party… only grown up!

The DJ effortlessly mixes underground dubstep with Katy Perry to the delight of the crowd. A hype man on stage is throwing out handfuls of glow-in-the-dark party favors, as fast as he can. What happens next was MIND BLOWING.

5K Black Light Run After-Party

After a knowing look to the DJ and the crowd, the hype man begins a count down from 10.  It’s my first Black Light Run, so I look around as the crowd joins in. 3..2..1..

5K Black Light Run After-Party Crowd Image

BOOM! The beat drops as clouds of neon colored powder (I later learned is treated corn starch) envelopes everything in sight. I can’t see the hand in front of my face but I can feel the crowd explode with energy as they disappear behind the cloak of colored fog.  As the neon dust settles and the stage and lights slowly come back into focus, it dawns on me. THIS IS REALLY FUN!  Looks like I’ll be spending more time with my new co-workers at In Depth Events!

Hopefully this blog has been informative for our event planner clients! For more information on In Depth Events and our event production capabilities, please Ask Us a Question today. We look forward to hearing from you and working with you on your event!


Image of Event Cinema

The Hills Are Alive…With the Sound of Live Event Cinema

Network studios are always looking to find ways to increase viewership among the masses and, more and more, they are turning to Event Cinema.  The Sound Of Music Live! starring Carrie Underwood recently aired on NBC as a live event production. For the first time in over 50 years, a musical was broadcast live on network television for American audiences.  Although the performance was met with mixed reviews, a total of 18.62 million viewers tuned in to watch the young country music starlet giving NBC its highest Thursday night entertainment program viewership since the series finale of Frasier in 2004.

Event cinema, sometimes called Alternative Content cinema or Livecasts, refer to the use of Cinema theatres to display a varied range of live and recorded entertainment excluding traditional films, such as sport, opera, musicals, ballet, music, one-off TV specials, current affairs, comedy and religious services.

                                                                                                                                           -Wikipedia

But I don’t have the time or the money to attend a live event, you say?  Fear not, my little target consumer.  Event Production companies like In Depth Events will bring the live performance directly to your sensory organs.  From the comfort of your own home or from a convenient alternative location such as a local cinema, more and more ad agencies and production studios are creating your live event environments around a live production of a film or television program.  The last episode of “Breaking Bad” was yet another example of this growing trend.  Loyal fans of the show gathered at citadels and cemeteries across the country to share the episode together in a way they would remember for a lifetime.  This memorable feeling of camaraderie can be achieved through the magic of live events.  A shared experience like this often has the ability to make a simple connection resonate in a way that has a greater impact on the live event audience.  Keep in mind none of this is possible without an experienced production company like In Depth Events.

The bottom line is, live events, interactive, and experiential marketing companies like In Depth Events are connecting brands and products with their existing and potential consumers like never before.

Hopefully this blog has been informative for our event planner clients! For more information on In Depth Events and our event production capabilities, please Ask Us a Question today. We look forward to hearing from you and working with you on your event!


Image of Holiday Event Lighting at Exxon Mobil Headquarters

The Holiday Season and Live Events – The Perfect Marketing Match

The Holidays are here folks – whether you are ready or not! That means holiday themed live events across the country will be taking place to capitalize on the perfect marketing opportunity. Like aged cheese and vintage wine, the holidays and live events go extremely well together.

It’s All About the Live Events

From company Christmas parties to outdoor Holiday festivals – live event activity is featured this time of year! The most successful live events are great at creating that warm, nostalgic feeling we all crave especially around the holiday season. There’s no better way to accomplish this than by implementing rocking music and a live interactive stage production amping up the yuletide crowd, sending them into a frenzy of frankincense. In Depth Events has been there (and done that), creating magical moments for all while bringing products to the people in fun, creative and effective ways.

Understanding how to go about this can be tricky. You want to respect the true meaning of what holidays represent while hitting your key demographic numbers. Folks have to be entertained, while still being exposed to your promotional campaign. There is a fine line that needs to be traveled that does not overwhelm and offend the consumer. Make sure everyone is having a great time before introducing a product or service for consumption. A successful promotion has to be incorporated into the theme of the event.

Make Sure Your Event is Seen and Heard

Of course, using the best audio, staging and lighting company available is key to providing the most effective message. That’s where the experts at In Depth Events come in! Company Christmas parties will be booking entertainment and malls will be booking carolers and church choirs for their shoppers. In addition, tree lighting ceremonies, municipal festivals and 5k Holiday runs need the best possible production to make sure the message gets across to your attendees – even if the message is simply Happy Holidays!

So this is for all you marketing and event companies out there trying to spread holiday cheer to all the caroling consumers out there. Keep it genuine and intimate. Know that the holidays are actually sacred for many people and they don’t want to be nut cracked over the head with pushy and heartless Scrooges thinking only about the bottom line. Don’t forget to add some awesome live entertainment along with the essential fake snow in areas that don’t receive much precipitation. (Yep…our experts do that as well.) Happy Holidays – we’ll see you at the closest simulated North Pole!

Hopefully this blog has been informative for our event planner clients! For more information on In Depth Events and our event production capabilities, please Ask Us a Question today. We look forward to hearing from you and working with you on your event!


Image of Live Event Glow Events

Live Event Marketing is Glowing in the Dark

How our Production Crew Turns a Live Event into a Glowing Marketing Extravaganza!

Understanding what events work and which never live up to the hype takes walking a very fine line. Now, more than ever, our live event marketing industry is looking for new, unique and innovative ways to get their clients and brands message across to event attendees. How does a marketing firm create this type of environment? They need help from innovative production companies! It’s important to choose a production company that has experience working with marketing firms. Only the two combined can create strategies that will incorporate the experiential components essential in making a truly successful (and memorable) live event.

A great example of our willingness to work with clients on experiential event trend is our Black Light 5K’s. At In Depth Events, we provide several clients with the live glow events elements necessary to cover crowds of up to 15,000 with high intensity UV in outdoor environments. These events are executed nationwide – offering a unique and memorable experience for all guests from all demographics. Event though my title is Live Event Market Manager, I was recently invited to help our crew build a Black Light 5K in Pomona and have a new found respect for the hardworking technicians that are my co-workers.

Hard at Work with the Black Light Production Crew

It starts with the team setting up the stage and trusses the night before in the center of the race track. It takes about 4 1/2 hours to complete the 20 foot x 20 foot stage and ADA ramp. It’s braced, locked in place and reinforced to provide stability for the DJs. And it’s built level on very un-level grassy ground. While the stage was being built, another crew built trusses at the start and finish lines of the race. This involved setting up pieces that were 20 ft. high with black lights being secured to all sides of the structure to create the glow effect the client required.

The next day the team returned at 8am to continue the build. They had their work cut out for them as they began creating peripheral staging to hold additional speakers to enhance and magnify the ultimate sound experience for the Black Light run participants. They set up 2 mini stages directly behind the main stage to literally pump up the volume. This turned out to be essential as the crowd far exceeded the expectations of the organizer!

Lighting and fog equipment for live glow events has to be secured to additional trusses that were placed on stage to help create the ultimate dance party experience which occurred directly after the run portion of the event. While half the team continued to finish setting up the sound system, lighting, and black lights for the main event area, the other half of the production crew had to set up even more trusses, lighting and audio at four additional locations throughout the run path.

mc handing out glow sticks at glow partyAttendees began arriving at 4 pm and the gates were opened at 5 pm. The first wave crossed under the start line at 6:30 pm, and, after completing the race, went straight to the party area where the DJ’s were pumping music into the crowd. On entry to the party area, each attendee was given packets of UV reactive powder to throw in the air, on their friends or themselves! During the event, nearly 15,000 attendees showed up to Glow the night away under the high intensity, long throw black lights that were set up by our crew. These attendees came from every demographic and included every age group. However, the primary demographic seemed to be young couples with kids, definitely in the middle to upper income range and fitness minded. It was hard to see who was having more fun – the 30-something parents or the 12-17 year old kids at the stage barricades! Everyone was dancing the night away, glowing in UV reactive clothing and covered in UV reactive paint.

How to turn the Black Light Run into a promotional vehicle for my clients’ brands.

Since I was a guest on the production crew, I also was privileged enough to help with load out – and, I gotta tell you, it comes down much faster than it goes up! While I was working with the technicians, my mind turned to how I could use this event experience to promote my clients brands. Would live glow events work for promoting a sports brand? What about a non-profit? Can a glowing logo make a better impression than a print logo? Which of my clients would be interested in having their product presented at such a unique event in front of 15,000 consumers with disposable income?

The answer is, of course – all of them! But how best to utilize my new-found knowledge to help my clients? A sports drink client could certainly do giveaways. A sporting manufacturer could certainly give away UV reactive t-shirts. What if a client was willing to build an entire event to promote their brand? With a dedicated base of customers, a well-planned event could generate significant impressions for any of my clients. As I limped back to my car with the loaded trucks behind me, I was thankful that I do live event marketing for a living, and not production setup! I’ll be reaching out to my clients with my new ideas – and with the crew of In Depth Events in my back pocket, you’ll be sure to see my clients brands glowing soon!

I hope this blog has been informative for our event planner clients! For more information on In Depth Events and our event production capabilities, please Ask Us a Question today. We look forward to hearing from you and working with you on your event!


Image of Outdoor Festival

Selecting the Best Production Vendor for Your Outdoor Festivals

If you’re throwing outdoor festivals, then choosing the right production vendor is the single biggest decision you’ll make towards the success of your event.  Take a look below to see a few tips on finding the right production vendor for staging rental, audio rental, and lighting rental for your outdoor festival!

Step One: Start early and plan ahead when choosing a production company

Whether it’s a college block party, a ‘City Of’, or a State Fair, having the right company for your stage and roof system, audio rental, lighting rental and generator rental can make or break outdoor festivals.  Most importantly, you need someone that you can build a relationship with – someone that you trust will do what they say they are going to do.

Building a relationship takes time.  Begin looking for your vendors well in advance of your show.  Have your details in place when you are interviewing vendors – overhead layouts of your venue, band riders and event dates and times are key to helping your production company provide an accurate quote for your event.  In addition, most production companies like to see at least a three month advance contact before the date of your show and never less than one month.  Frantically calling production vendors a week before the event date is not a way to build trust!

Interview the production company, get multiple bids and check references

Outdoor Festivals Load Bearing Rooftop

Outdoor festivals are arguably the most difficult type of event there is for a production company.  Tight set changes, multiple bands and crowd control issues are compounded by weather, temporary power and permitting requirements.  Your production company for your outdoor festival should be part of the solution, not an additional headache that you have to deal with.

Therefore, you need to make sure they companies your are interviewing know what they are talking about!  Conduct interviews with sales staff and project leads – a reputable company will be thrilled with the opportunity to meet with you and see the venue.  Be prepared to get multiple bids and check them for the gear you need.  Your production company should be open to discussion on the bid and the equipment listed in your quote.

Finally, check references!  The production company should own the majority of the equipment they are bringing to your show.  Avoid ‘show brokers’ – they typically cause more trouble than they are worth and their references will reflect this.  Ask about their safety records.  Don’t hesitate to ask all companies bidding on your event about the reputations of their competitors.  Production is a very small industry, and we’ve all worked together at one time or the other.  A company that is reviled across the industry is bad news.

Hopefully this blog has been informative for our event planner clients! For more information on In Depth Events and our event production capabilities, please Ask Us a Question today. We look forward to hearing from you and working with you on your event!


Image of Outdoor LED Video Screens

Choosing a Production Company to Provide Outdoor Support for LED Video Screens

So, you’re sitting at home, relaxing, and suddenly the light you are sitting under begins to flicker on and off and the wonderful smell of burning insulation assaults your nostrils. What do you do? Find your handy wire cutters and start snipping away? Get a glass of water and put the fire out? Ignore it and walk outside to watch the house burn down? No! You call the experts and tell them to get there as quickly as possible, right?

Now, ask yourself what happens when a client asks you to hang twenty tons of LED wall in an outdoor environment. Do you go to your garage and pull out the old movie screen Dad used to show the slides of family vacations? Or do you call the experts?

At In Depth Events, we’re the experts for all types of production needs. One of the many things we have experience in is load bearing structures for concerts and festivals. We’ve taken that experience and equipment and made ourselves one of the premier experts in the United States for load bearing LED screen supports.

Very few companies in the United States have the experience or equipment to hang an large format LED wall properly. Even fewer have the ability to hang them in an outdoor, free standing environment. However, that’s just what we do. Our experts can hang your screen in a variety of applications on a variety of surfaces. Our trucking and logistics team can get our structures anywhere in the country. And, our network of structural engineers can satisfy the most demanding permit requirements.

As a marketing professional, promoter, or PR firm, you owe it to your clients to choose the right expert for the job. Choose a company with the experience, equipment and talent to provide the best structure for your LED video screen – In Depth Events.

Hopefully this blog has been informative for our event planner clients! For more information on In Depth Events and our event production capabilities, please Ask Us a Question today. We look forward to hearing from you and working with you on your event!


Image of Sound System Rental for Live Event

How to Choose the Right Sound System Rental for your Live Event

audio line array system

A full concert audio line array system for an outdoor festival

Contrary to popular belief, not everyone is an audio engineer. However, you wouldn’t think so if you’ve ever attended a live event with bad audio. As the audience is leaving (usually before the event has ended) the common sentence heard from the audience is typically a version of “Wow, that sounded really bad!” Sometimes, the word used is a little more vulgar and rhymes with ‘fit’ – you know which one I mean!

Choosing the right sound system rental is a vital part of the process of doing live events. The audio at your event needs to be clear with full range of lows to highs accurately broadcast. Notice that I didn’t say ‘loud’, because loud isn’t necessarily good sound! As a live event producer, marketing firm or even the ‘man on the street’ – live audio needs to sound good to get the message across. Hopefully, this article will allow you to walk away with a little more information on selecting the proper sound system rental for your specific type of event.

In this article, we’ll begin with the basics and talk about loudspeakers. Loudspeakers can be grouped into two major categories for live events: Conventional Loudspeakers and Line Array.

Conventional Speakers

Image of Traditional Sound SystemConventional speakers (also known as point source boxes for the technically astute) are based on the same designs and components that became popular with the advent of the telephone and gramophone. You’ve seen these types of speakers ever since you were a kid and they are typically used for everything from high school choir performances to smaller concerts. Some people consider them a cheaper alternative to Line Array, but they are not the poor cousin. Conventional speakers have several advantages over Line Array, including the ability to cover a more diverse type of venue, better volume control in smaller areas and a much more natural sound at lower volume levels.

Line Array

Image of Line Array Sound SystemLine Array, while still using similar components as conventional speakers, are a different breed of loudspeakers. Introduced in the mid-90’s, Line Array uses constructive interference to throw sound farther than is possible with conventional loudspeakers. Typically, a Line Array is flown; hung from the ceiling of a venue or from a load bearing structure, as pictured. Line Array is also normally louder than conventional speakers. As a result, it’s used for large concerts in both indoor and outdoor venues. However, it’s not a solution for every show – it’s limitations in directivity and the very nature of its long throw characteristics make it a poor choice for intimate venues, certain types of outdoor events and events where flying PA is impractical.

Technological advances in loudspeaker and amplification technology has made both types of loudspeakers viable options for your sound system rental depending on the type of venue and event you are planning.

Hopefully this blog has been informative for our event planner clients! For more information on In Depth Events and our event production capabilities, please Ask Us a Question today. We look forward to hearing from you and working with you on your event!


In Depth Events Logo

The Most Trusted Name in Sound, Stage, Lighting and Video Production Vendors

As a marketing or PR firm, the choice of the right live event production vendor for your live event can mean the difference between dizzying success or dismal failure. You need a company that can provide a safe, structurally sound stage and rooftop. A company that can provide the appropriate sound system for the venue. A company with experience in different types of lighting for different types of events. A company that knows how video can motivate an audience. And, hopefully, a company that can truck it all to your activation site, no matter what market your live event is in.

If you are reading this and nodding your head, then you’ve found the right place. Our company, In Depth Events, is made up of experts at all of the above. Of course, anyone can SAY that, but how do you prove it? For us, it’s a simple matter of showing you our experience through the pictures of shows we’ve helped produce, a quick look at our repeat client base and the compliments of our past clients.

Most importantly, however, is not our technical expertise. It’s the way we work with our clients. You’ll find that we speak your language and our friendly sales staff is almost physic when it comes to anticipating your needs. On site, our technical staff is willing to accommodate your client’s needs to an astounding degree. Our entire team is there to make your show look great, which makes you look great in the eyes of your end client.

Does this sound like your dream company? For more information on In Depth Events and live event production vendor capabilities, please Ask Us a Question today. We look forward to hearing from you and working with you on your event!