Image of Event Activation at the Essence Festival

The Perfect Event Activation for the Essence Festival!

At In Depth Events, we work with marketing firms all over the world to help promote their clients brands.  Our clients range from sports marketing firms to guerrilla marketing firms – and everything in between!  Our marketing firm clients promote cutting edge products and we are here to make the technical production side of their event activation work flawlessly.

Professional Marketing Event Activation at the Essence Festival

For the last two years, the founders of In Depth Events worked with one of the most respected  marketing companies in the world on a very specific live activation.  The Marketing Arm needed a an event production partner to create an event activation at the Essence Festival.  This annual event in New Orleans was started to support Essence magazine and is “The Party with a Purpose” for African-American women from all over the United States.

The end client in this event space used our signature LED Dance Floor as a centerpiece to the activation.  Paired with the eye-catching floor is a custom built DJ booth with LED lighting on the front and sides as well.  This dynamic look blends perfectly with the other set pieces in the event activation and provides a virtual magnet to get people into the booth and boogie down on the LED Dance Floor – all while getting eyes and impressions on the client logo and branding!

Custom LED Lighted DMX Controllable DJ Booth Image

Custom LED Lighted DMX Controllable DJ Booth

The Essence Festival is certainly not our largest activation.  However, it offers a highlight to one of our fun, niche products that included some custom work as well.  This activation remains one of our favorites because of the great companies we get to work with, the fun atmosphere of the activation and the seamless way that all the elements come together to promote the client brand.

Are you interested in finding out how In Depth Events can help your clients brand?  Ask Us a Question today and let us know how we can bring your activation ideas to life!


Image of Sports Marketing Event

Live Event Production Services for Sports Marketing Firm Game Seven Marketing

Game Seven Marketing and the founders of In Depth Events began our business relationship back in 2013, doing a marketing event at the Galleria Mall in Houston. This four day event during the 2013 NBA All Star Jam was one of the incredibly successful sports marketing events that launched a mutually beneficial relationship between the two companies that has endured through dozens of events.

Image of Game Seven Marketing at Seven Penn SquareSince then, we have provided audio, lighting, video, staging and décor rentals for all types of sport related live events for Game Seven Marketing and their clients’ brands. In 2014, we handled events in New Orleans and Oklahoma City and 2015 saw us in Fort Worth, Dallas and back to OKC.

Our most recent event was an interview format event with a live audience. Marketed to an exclusive audience, this event was held in the Penn Square mall at a chain store. Not only was the audience engaged by the celebrity guest, they were also engaged by branded product on the shelves and featured on the video screens. At this event, we provided full turn key production services including audio, staging, video; and even chairs, pipe and drape and tensa-barriers.

In Depth Events is proud to call Game Seven Marketing a loyal client. Ask Us a Question today and find out how we can promote your clients brand!

Image of Game Seven Marketing at All Star Jam


Image of Glow Party Events with DJ

Glow Parties, Neon Parties and Black Light Parties – An Event Planners Guide

At In Depth Events, we provide large scale glow party events for corporate clients, outdoor glow runs, college events and other large events with high numbers of attendees.  We work with event planners and organizers from all over the country to provide events for thousands of people.  This blog post is designed for this level of event.

If, however, you are putting on a glow party for a sweet sixteen birthday party, your personal Halloween party or a backyard party for your favorite 50 people – we respectfully suggest you go to Cool Glow and order for your specific needs.  They have an amazing selection of glow stuff for smaller, private events.

So, what is a Glow Party, anyway?

Glow Parties, Neon Parties and Black Light Parties can be indoor black tie corporate parties or they can be nighttime outdoor festivals. But the main thing that unites them all is FUN!  Whether it’s an outdoor fun run, a Neon New Year’s party or a college party, Glow Parties are a great way to have a memorable, exciting event.  There are three different types of products that are used for all Glow Parties:

1 – UV lighting.  Black Light lighting rentals, also called Ultra Violet lighting, are necessary for a glow party.  Using UV lighting allows UV reactive clothing, paints or other items to glow.  Although it’s nice to have specific items purchased for their ability to glow, you’ll be surprised at how much stuff you normally carry around, interact with or wear will glow under UV.  There are even several bar items that will glow under black Light without special treatment!  The major manufacturers of conventional UV lighting are Wildfire and Altman – and, of course, there are LED products from large scale to small flashlights that project UV.

2 – LED battery powered items.  It’s hard to remember a time where LED lighting wasn’t in everything – from the flash on your phone, to lights in your car dash, to security lighting – and party items!  You can buy battery operated LED’s in almost any shape or size.  There are wigs with LED lighting woven in them, clothing, as well as buttons, teeth, ice cubes and even furniture.  More formal corporate events can use LED bars, set pieces and DJ booths.  Many events use LED Dance Floors as the centerpiece of the party.  Since LEDs provide visible light, they are used in conjunction with UV lighting to create vibrant, saturated colors.

3 – Chemical glowing items.  These are the glow sticks that you ‘break’ to activate the glowing liquid inside.  These plastic tubes are filled with two non-toxic chemicals.  What you bend the plastic, a thin tube of glass inside the plastic tube breaks, mixing two chemicals that provide glowing light for 2-4 hours.  You can find these most often in necklaces, bracelets and, of course, glow sticks.  They are great as fun, inexpensive giveaways at outdoor and indoor parties.

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Production rentals for large scale Glow Party Events

As you may remember from your college dorm – Black Lights don’t produce visible light.  As a result, you need a combination of UV lighting, LED lighting, and theatrical lighting rentals to provide the perfect glow party.  Wall washes work well, but why stop there?  Moving light rentals, LED Dance Floors, gobo projection – even special effects like confetti and cryo bring a Glow Party together for your attendees!

It’s incredibly important to find the right vendor for your Glow Party Events.  Whether it’s a thousand people in a hotel ballroom, ten thousand college students in an auditorium or twenty thousand people at a 5K fun run, you need a vendor with specific experience in Glow Party events rentals.  Not only will an experienced vendor have the rental UV lighting fixtures, special effects equipment and rigging equipment in their rental inventory, they will also have the knowledge and experience for rigging in indoor environments, working with fire marshals to provide engineered drawings and working with electrical power necessary for both indoor and outdoor Glow events.

The right vendor will be able to provide pictures of previous events – and pictures of more than one event!  Check references of both clients AND vendors.  Finally, get a Certificate of Insurance.  A reputable vendor will have no problem providing a CoI to your organization and your selected venue.

blacklight College Glow Party Audience Image

The Shameless Sales Plug

The staff at In Depth Events has been involved with Glow Party events and Black Light production rentals for several years.  We are one of a handful of companies that provide large scale UV for all types of events.  You can visit parts of our site that deals with production rentals for Glow Parties – from Glow Party Experts to our All-Inclusive College Glow Parties. Make sure to visit our LED Dance Floor pages – once there, you can even get an instant rental quote!

Once you’ve checked us out, then make sure to Ask Us a Question about your upcoming event.  Our experts will work within your budget and vision to make sure your Glow Party Events are incredible for your attendees.  We look forward to hearing from you and working with you!


Image of Holiday Concert Production Rental

Selecting the Best Production Vendor for your Holiday Concert – An Event Planners Guide

There are plenty of blog posts you can find that will talk about china selection at a small, private, home-based Holiday gathering.  You’ll find page after page talking about how to make your own centerpieces.  I’m sure there are entire databases dedicated to the perfect napkin ring complement to your curtains and how they match your Holiday scarf.  This is NOT that type of blog.

We are NOT talking about Holiday Decor here – we need Concert Production Services!

Large, ambitious Holiday events with thousands of attendees need live holiday concert event production services and rentals to get the party off the ground.  Maybe you are a casino doing a Neon New Years event, or possibly a municipality having a Christmas Tree lighting festival.  You could be organizing a Holiday themed 5K run, a corporate Christmas Party or a college Holiday party. Whatever your Holiday responsibilities, you are going to have to find a vendor to provide staging rentals, professional audio rentals and concert lighting rentals – quick!  Depending on the party, you might also need Christmas lighting rentals, special effects such as confetti or lasers or even an LED Dance Floor!  Whether you have a 20 piece swing band, a rock and roll cover act, or just a DJ – you need to make sure that all your production needs are covered for your event by choosing the best live event production rentals vendor possible.

Each Holiday event is unique, but the steps in vendor selection are largely the same for all these types of events.  First rule – take the time to research and select the right holiday concert event production vendors!  Finding your choice vendors will make you the Holiday hero.  The wrong vendors can turn your event into a real Nightmare before Christmas.  Never fear!  We’re here to give you a few pointers to find the perfect vendors for production rentals for your Holiday event – and along the way, maybe a few pointers for your other vendor needs as well.

LED Dance Floor at Holiday Party Image

Selecting a Holiday concert event production vendor for large scale events

Step One – Recognize you are in a different league.  The simple fact of the matter is that once you get past the 1,000 attendee mark, the whole game changes.  At 5,000 people, it changes again, and at 10,000 people, it’s a REAL party!  You need to have professional audio and lighting services that fit your crowd size, and your expected number of attendees.  Many times, this will necessitate bringing in additional power to handle the needs of the equipment, especially in outdoor environments.  In some venues, it may be advantageous to ‘rig’ equipment; that is, hang it from ceiling supports to increase the look and feel of the space and the equipment.

The successful concert production services vendor will have experience in producing events relative to the amount of attendees you are expecting.  If rigging is an option, choose a production vendor with rigging experience.  Understand the venue you have selected may require insurance information from the concert production vendor – this is something a reputable vendor will be happy to provide.  Likewise, a reputable concert production vendor will be happy to supply the power needs and requirements they have for their own equipment.

Step Two – Go with your instincts!  Did the vendor listen to your needs on the phone?  Did they ask questions and pay attention to your responses?  Did they offer to do a site survey?  Did they offer to provide you pictures of past events?  In many cases, you want (and NEED!) a vendor who you are comfortable with.  You’re not hiring a plumber here!

A good relationship between you and your vendor is key.  Meet the potential vendor on site and perform a site survey with them.  Asking for both customer AND vendor references is perfectly OK – in fact, a reputable vendor will welcome your request.  A reputable vendor will be happy to provide photos of recent events.  You should always take the time to check references with any vendor, but especially when choosing a concert production vendor.  Obviously, avoid vendors who are condescending or rude.

Riser Design Drawing and Actual Installation

Step Three – Ask your concert production services vendor for design advice.  This is an often overlooked step that can really help you select the best concert production vendor possible.  During the site survey, ask the vendor what other services they may be able to provide that will bring your party to the next level.  A good vendor will be happy to brainstorm with you on design ideas.  After all, they do hundreds of events per year – they might just have some ideas that will be great for your event!

A good holiday concert event production vendor can help with design.  The best production services vendor will be evaluating the venue during the site survey for potential roadblocks as well as design ideas.  Look for concert production vendors that are knowledgeable with fire codes and building codes. The best way to do this is to ask if they are Certified Building Contractors with any municipalities.  Your vendor should be also able to help you with ideas for crowd movement and making sure your attendees are safe during your event.

Image of Holiday Concert Performance

 

The Shameless Sales Pitch

The staff at In Depth Events has provided holiday concert event production services and rentals for hundreds of large scale Holiday events – from huge corporate Christmas parties, to Neon New Years events for casinos, and everything in between.  In our regular season, we’ve provided live event rentals for thousands of events of all shapes and sizes.  We’ve also got some great production services that are ready for your guests, including the largest LED Dance Floor in the nation, as well as being one of the most experienced Glow Party Experts in the world.  Our clients rely on our production experience – shouldn’t you?  Make sure and Ask Us a Question to see how we can help with your next Holiday event.  We look forward to hearing from you and working with you!


Image of Concert Production for Univision Radio Event

Turnkey Concert Production for Univision Radio

Univision Radio is one of the major players in the Dallas Fort Worth hispanic market. Their radio promotions department do a large concert event every May that pulls in a very targeted demographic of people and a large chunk of sponsorship dollars. With an estimated 20,000 people in attendance, sponsors get impressions to their potential customers via banners, logo rotation on jumbotrons and a VIP riser directly to the right of the stage. The attendees get a day long, non-ticketed event with multiple national acts, food vendors and on stage giveaways.

Without even contacting us, Univision Radio began checking our references. As a certified building contractor in Dallas, a preferred vendor at Fair Park, Univision checked with some of our satisfied clients and on our solid reputation within the City of Dallas. Univision finally contacted us to request a bid. When our bid was accepted, Univision let us know that we were the only bidder – after checking our references, they knew that we were the vendor for their show.

Univision – Festival De Mayo – Fair Park Dallas, Tx

It’s always a pleasure to know that your work is recognized by your peers. When your reputation speaks for itself, then clients like Univision Radio (and our other clients) stand up and take notice. We lived up to their name and reputation by handling full production for this event. We provided a 40 foot x 40 foot load bearing rooftop structure, lighting, audio system, power distribution, scaffolding and barricade for this concert. Our stage ran on time all day and set changes between the acts were smooth and trouble free. At the end of the show, the Univision Radio contact told our owner that it was the best, smoothest show that he had ever been involved with.

Now, that’s what we like to hear! If you are ready to show your clients and sponsors how a festival stage should look and sound, then Ask Us a Question  about your upcoming event. We are ready to promote your brands anywhere in the nation. We look forward to hearing from you and working with you!