Pool cover on a cruise ship? Sure, we can do that.

Industry insiders know that for custom swimming pool covers, the only company to call is In Depth Events. Our experts have handled everything from wedding receptions in private backyards, Bat Mitzvahs in palatial garden manors, chic clear installations for private events, and corporate parties at hotels, casinos, and country clubs across the US. Our staff is used to the challenges that come with providing clear, frosted, and utility pool covers. In fact, we are the ONLY company in the south that can provide flush mount pool covers for our clients.

In other words – we’re used to challenges when it comes to building custom swimming pool covers and stages. However, when the Tom Joiner people called us, we have to admit that we were taken a little off guard. Every year, the Tom Joiner Fantastic Voyage brings a Christian celebration of music and ministry to its attendees. In the spring of 2018, the cruise ship Carnival Breeze was selected as the host ship or this seven-day cruise. The Tom Joiner people wanted to know – can we build a performance stage over a pool – on a cruise ship?

Of course we can! After several meetings with Carnival staff, several sets of drawings, and several conversations with our engineers, we loaded our equipment on the pool deck in late April using a crane. We had to make sure every last part was in our pack – there are no Home Depots in the Gulf of Mexico. When the night of the build finally came around, our crew faced a rainy night and rough seas. It’s hard enough to build a stage in a swimming pool – it’s even more difficult when the swimming pool is moving around you!

However, our expert stage builders prevailed and finished the build well in time for the headliner, Anita Baker, to perform. The Tom Joiner people were amazed at the transformation of the pool deck, Cardinal’s staff was happy with our respect for their performance area and their engineering staff, and our stage builders went away with a sense of accomplishment for a job well done.

For your next swimming pool cover, make sure to contact the experts at In Depth Events. We look forward to hearing from you, and working with you!


AT&T First Annual Business Summit at the Gaylord Texan!

Providing our LED lighted stage for a world class corporate event

Big events come to Dallas all the time, but the first annual AT&T Business Summit really pulled out all the stops.  A private performance at AT&T Stadium by Aerosmith was only the tip of the iceberg.  (And when Aerosmith is the tip of the iceberg, you KNOW it's a big event!)  AT&T also rented the entire Gaylord Texan Convention Center and Resort with forward-thinking exhibits in the exhibit halls, and interactive speeches by Randall Lynn Stephenson and GW Bush during the general sessions.  Darius Rucker performed at the Gaylord to round out the award-winning talent, and several breakout sessions discussed the future of telecom.

Thanks to our friends at Orbital Motion, the crew of In Depth events was a big part of the general session, providing an exciting main stage for the event.  In one of the most innovative uses of our LED stage surfaces, we provided an amazing triangle shaped, LED lighted stage for the main stage of this conference.  Months of design work and preparation paid off with a truly stunning stage for this international group of attendees.

Audience risers, carpet, marley, and staging rentals

However, our LED lighted stage wasn't the only thing we provided for this show.  A laundry list of six large audience risers, pipe and drape, stage marley, and thousands of square feet of carpeting were needed for the general session ballroom.  The breakout rooms all needed stages, carpeting, and elevated seating as well.  Coordinating with the riggers, decor, lighting, video, and audio was no small task during this three day build.  However, the staff at In Depth Events banded together to make sure every task that we contracted for was completed to meet or exceed client specifications. 

If you'd like more information on the creative uses of our LED lighted stages, our audience seating risers, or some of the other aspects of our staging rentals, we'd love to hear from you.  Please contact us and let us know how we can be of assistance to your next event!


Image of Truss and Ballast

Truss and Ballast for Outdoor Events – A New Product Showcase

The staff at In Depth Events like to flatter ourselves that we engineer products that improve the production industry as a whole.  Occasionally, we’re right!  Some of our innovations really have been influential to the industry.  The best example is our LED Dance Floors – which was one of the first available in the rental market when we began designing them seven years ago.  It’s in this spirit that we are beginning a New Product showcase series.  Sign Up Here to receive information on our New Products as we discover them!

“Necessity is the mother of invention”

The Development of the Rental Truss and Ballast

About three years ago, a tour with a 5K run required a more immersive experience for their attendees.  This client asked us to design a series of outfield towers that could be placed up to 200 feet from the stage.  Each tower would be required to hold a significant amount of lighting as well as holding signage.  It would also require certified engineer documentation.

Engineer Drawing of Truss and Ballast Design

A side view from one of the engineered drawings used in the initial product design.

Our engineers got to work.  Using trussing from our rooftop department, we began with 20 foot vertical truss towers.  This pin-together truss (sometimes called fork truss) is 30 inches x 24 inches and is part of the perimeter truss of our monster 70’x50′ rooftop.  Now, we have the vertical space and strength.  But how do we anchor it to the ground to keep it from falling over?

Using the concept of a typical truss and base (which uses 70 pound steel plates as ballast) we set to design the mother of all truss and base.  Using 3/8″ steel plate, our welders built a box 4 feet x 4feet x 36 inches tall with fork lift receivers.  Then, using rebar and a piece of the perimeter truss, we set a die for the fork ends.  Finally, our stagehands mixed 3200 pounds of concrete, and poured it into each box.

The end result is a surprisingly good looking product with more than it’s fair share of weight.  The steel base is painted black and looks great on site, but it can’t disguise the 3600 pound nature of it’s being.  Our final engineering review allows the towers to be used in almost any weather environment with virtually no danger of them falling over.  Of course, the trussing looks great – it’s a vertical tower of aluminum that holds several hundred pounds of lighting in the air as well as flat vinyl banners with three times the signage space as mini-beam towers.

The multiple uses of Truss and Ballast in outdoor events

Image of Ballast and base supporting lighting and signage

Ballast and base supporting lighting and signage during a spring 2016 tour stop not too far from the Vegas strip.

When we unveiled the new Truss and Ballast, the client was thrilled.  Our engineers had created a product that allowed for the immersive experience their attendees demanded (later, we carried that design to over 150 cities in the United States – but that’s another story).  However, as we started using them on other shows, other advantages of our 3600 pound Truss and Ballast started to present themselves.  Take a look at the list below:

Image for lighting placementLighting Placement:

This should be obvious, since it was one of the main initial specifications.  However, the sheer ability of our design to accommodate lighting fixtures became an asset.  Rather than just holding a few fixtures, these towers can hold hundreds of pounds of weight – meaning more lighting.  Our Truss and Ballast towers have been used with moving lights, conventional 6 bars, lekos and FX lighting – many times all at once.  They are a vast upgrade compared to the traditional usage of scaffolding or truss and base for outdoor lighting!

 

Banner Placement using truss and ballastBanner placement:

The banner sizing is where this product really shines.  Before, spot signage at festivals had to be either scaffolding towers or towers using 12 inch mini-beam.  With our Truss and Ballast, signage is 30 inches wide x 20 feet tall!  This allows for readable signage for logo placement or directional signs.  Since our bases are stand-alone units, you can erect a square signage tower literally in the center of your main thoroughfare, and it provides a easy to read signpost that has very little effect on traffic patterns or slowdown.

 

Commercial Bulb StringersSupport for Commercial Bulb Placement:

Commercial bulb stringers are a mainstay for weddings, receptions and corporate outdoor events.  However, commercial bulb stringers can be difficult to have in open areas.  Our Truss and Ballast make commercial bulb stringers a dream to setup and install.  Our towers can support multiple strings – or use as a corner piece without worrying about wire tension.

 

 

Inverted U gatewayGateways and Gantries:

In January of 2017, a good friend and client asked us about building a gateway entry.  These are usually built with mini-beam, but in this instance the gateway footprint had to be minimized.  We designed two corners and a spanning truss to go with our Truss and Ballast, and in doing so, created a new use for our towers.  These new gateway structures boast a limited footprint, while providing exceptionally wind tolerant signage.  Multiple sections can also be used to create ticket gantries.

 

Using experts to help with your next event

Do you have a idea that you don’t know how to make work safely?   Contact our experts and let us turn your idea into a reality! Look no further!  At In Depth Events, our staff and technicians can help provide staging, audio and lighting, and electrical distribution for your next event.  Ask Us a Question to get started on your next event!


Super Bowl LI 2017 Image

Super Bowl LI 2017 A Production Company’s Retrospective

Super Bowl 2017, like any of the really large, international events, fills the host city with a dizzying array of private parties, AirBNB reservations and car rentals. For a week during February, 2017, all eyes were on Houston for the Patriots vs the Falcons national showdown (with Lady Gaga at halftime). Of course, lots of private events means an increased need for super bowl event production elements like staging, rooftops, lighting, and electrical rentals. As the marketing companies descended on Houston along with the attendees, the production crew got ready for a week’s worth of event services!

It turned out to be a pretty hectic week! Traffic in a grid-locked Houston affected event times. Security was tight, which affected truck delivery schedules with constant X-Ray scans at high security venues. However, our warehouse staff in Houston made switching trucks and gear seamless. Our expert techs worked together to handle over a dozen client events through the week. All of the staff had the opportunity to work with client names like Comedy Central, DirectTV, MKTG and Nike – all in one weekend!

We would like to thank our clients and vendors for making our portion of Super Bowl 2017 a huge success. We’ll have several other busy weekends in 2017 coming soon. After all, SXSW is fast approaching. And large holidays like Cinco de Mayo, Fourth of July and Fiestas Patrias will keep our staff hopping. We look forward to working with both new and existing clients this year. In the meantime, view the list below to see all the shows at Super Bowl 2017 that we helped make successful!

Comedy Central – ManHouse Productions:Comedy Central ManHouse Productions Image

The second show for our old friends at ManHouse consisted of taking over the outdoor space at Kirby Ice House for a week and doing live broadcasts of Comedy Central’s new show, “The Barstool Rundown”.  In Depth Events staff built the stage as well as a rooftop for lighting and protection. Our work on this show earned us a 5-star rating from our client!

 

MKTG for DirecTV:

Our first crews in Houston began Super Bowl week with the staging and carpet bones for the DirecTV setup inside the George R. Brown Convention Center in downtown Houston. A last-minute pickup of 3,000 square foot of silver carpet rounded out the two main 24 foot x 24 foot stages and ADA ramps for this booth.

 

NFL Network Stage:

There was nothing more exciting than a 24 foot X 24 foot stage in this booth. Other companies provided the lighting, audio and trussing for this booth. But the stage was there first!

 

Angel City Designs – Hilton Americas:

One of the many host hotels of the NFL needing lighting techs for setup, changeovers, and finally, strike.

 

Angel City Designs – Lot 97:Angel City Designs Lot 97 Image

Our second show with this prestigious event company out of LA was called “Lot 97”. In initial conversations, Angel City couldn’t even disclose the end client for security concerns. As a result, the site of this location was the identifier for the show – even after we found out who the end client was. We provided a custom 24 foot half round stage as well as regular staging. We also provided a small army of lighting technicians for setup, changeovers and strike.

 

IMC Productions – Superbash:IMC Productions Superbash Image

This four day party ended with a bomb threat. But still, we provided the stage, rooftop, lighting and generators for this outdoor event. On Saturday night, someone called in a bomb threat to the police. When SWAT and police showed up, they evacuated the event space. Luckily, the threat was a fake, but it still had devastating effects on the party.

 

 

Nickelodeon:Nickelodeon Experiential Event Image

Another broadcast event with trussing, staging, labor, and special effects for this wacky taping of a Nickelodeon game show inside the George R Brown Convention Center.

 

Pro One – Nike:

This outdoor event was held at a local event center. Nike came in to play with a revamp of the football field, portable bleachers, food vendors, and all the other aspects of a “Friday Night Lights” event. We provided generators and electrical distribution, making sure that all vendors had electrical power.

Metroplex Gymnastics:Metroplex Gymnastics Metroplex Challenge Event

Not all shows on Super Bowl weekend are Super Bowl shows! The Metroplex Challenge is an annual gymnastics event where we provide staging, audio and lighting. This 11 year repeat client began our week with a three day show at the Ft Worth Convention Center Arena. Check out a highlights video from the event here.

Barrellhouse Media:

Another event that just happened to fall on Super bowl weekend. This stage was for a corporate event.

Hopefully this blog has been informative for our event planner clients! For more information on In Depth Events and our event production capabilities, please Ask Us a Question today. We look forward to hearing from you and working with you on your event!


Image of Event Activation at the Essence Festival

The Perfect Event Activation for the Essence Festival!

At In Depth Events, we work with marketing firms all over the world to help promote their clients brands.  Our clients range from sports marketing firms to guerrilla marketing firms – and everything in between!  Our marketing firm clients promote cutting edge products and we are here to make the technical production side of their event activation work flawlessly.

Professional Marketing Event Activation at the Essence Festival

For the last two years, the founders of In Depth Events worked with one of the most respected  marketing companies in the world on a very specific live activation.  The Marketing Arm needed a an event production partner to create an event activation at the Essence Festival.  This annual event in New Orleans was started to support Essence magazine and is “The Party with a Purpose” for African-American women from all over the United States.

The end client in this event space used our signature LED Dance Floor as a centerpiece to the activation.  Paired with the eye-catching floor is a custom built DJ booth with LED lighting on the front and sides as well.  This dynamic look blends perfectly with the other set pieces in the event activation and provides a virtual magnet to get people into the booth and boogie down on the LED Dance Floor – all while getting eyes and impressions on the client logo and branding!

Custom LED Lighted DMX Controllable DJ Booth Image

Custom LED Lighted DMX Controllable DJ Booth

The Essence Festival is certainly not our largest activation.  However, it offers a highlight to one of our fun, niche products that included some custom work as well.  This activation remains one of our favorites because of the great companies we get to work with, the fun atmosphere of the activation and the seamless way that all the elements come together to promote the client brand.

Are you interested in finding out how In Depth Events can help your clients brand?  Ask Us a Question today and let us know how we can bring your activation ideas to life!