A Personal Dr. Pepper Ramp Build Blog

One of the great things about working for In Depth Events is not having one day that is the same as the last. All of the previous events I have worked included stage and riser set up. This event was extremely different. I was assigned to work at the Dr. Pepper Ballpark on a wooden ramp. This ramp was being built in one of the seating sections by 3rd base. It was built in order to get equipment from the road down to the field so they could redo the field.

Preparing for Build of the Ramp

I showed up for this job on the third day of the build without any previous experience on a wood project. All risers and stages I have worked on in the past were steel with premade holes in the legs. As soon as I turned the corner I saw the massive wooden ramp about halfway built. An entire section of seating had been taken out and there were stacks upon stacks of wood. We had a team of nine (including myself) working on the ramp that day.

Two of us…


Facebook Event Page Set-Up

Using Facebook to Promote Events

Facebook is one of the greatest ways to promote your events. With over 490 million users that utilize the Event Pages per month, you’ll definitely increase attendance of your public event by using Facebook Event Pages properly. As a frequent Facebook user I see multiple events around my area daily and have had great success utilizing Facebook Events Pages to promote past events.

How to Set-Up a Facebook Event Page

To start, I always set up an event page in such way that the cover photo or video and event title are compatible with phone screens since most people scroll Facebook on a cellular device. At the time of writing this article Facebook's Event Tips Website claims the photo must be "at least 1920 x 1080 pixels (16:9 ratio)". The information popup when creating a new event page contradicts this telling you to make it 1200 x 628 pixels for an aspect ratio of 1.9:1. In reality 1200 x 628 is closer to 1.91:1 if you want to nit pick. To make it more complicated not  all devices will display this image or video at the same resolution with some mobile devices displaying it as wide as 1250 pixels. If you want to be really safe I suggest going with the 1.91:1 aspect ratio at a minimum size of 1920 x 1005 pixels and leave room on the edges for what ever random cropping Facebook decides to do. I would avoid using text in your cover photo as it can be hard to read on smaller devices. Also, Facebook will not approve any photo that is more than 20% text.

Pro Tip
When possible use a short video for your cover instead of a photo. This is a great way to grab someone's attention.

Once I have chosen a cover photo/video and title, I set the page with the exact date, time, and address for the event I am promoting. This allows people in the surrounding area to view the event and plan to attend. When choosing the name for a public event, I try to keep it short, to the point, and attention grabbing. Finally, I add a description with exciting details and encourage people to join us at the event.

Pro Tip
When adding the description for your event use hashtags and @mentions. If your event has acts or special attendees planned, add them as Co-Hosts or Relative Groups of the event. This will showcase your event on their pages attracting another group of people.

Facebook allows you to edit your public event up to three times but, changes can greatly affect attendance of people who are interested so I try not to edit events after they are published. I always work on a draft until I am sure it is ready then publish it for Facebook users to see. You want your Event Page to look professional but also be engaging at the same time.

Why Should You Use a Facebook Event Page to Promote Your Event?

Facebook Event Pages are like flyers who help reach more people than any piece of paper ever could. Designing the page and being able to post videos and continuous content grabs and holds people’s attention. Creating an Event Page allows you to showcase your public event in a unique way.

There is so much excitement in creating a Facebook Event Page. Each event has such great potential to showcase and promote. I would love to help you create a Facebook Event Page that could significantly increase the attendance of your public event.

For more information about how Facebook can be used to promote your public event, feel free to email me at media@indepth.events. I would love to answer any questions you have and discuss how I can help you promote your event.

Look for my next post soon: The Basics of Promoting Public Events Using Facebook


AT&T First Annual Business Summit at the Gaylord Texan!

Providing our LED lighted stage for a world class corporate event

Big events come to Dallas all the time, but the first annual AT&T Business Summit really pulled out all the stops.  A private performance at AT&T Stadium by Aerosmith was only the tip of the iceberg.  (And when Aerosmith is the tip of the iceberg, you KNOW it's a big event!)  AT&T also rented the entire Gaylord Texan Convention Center and Resort with forward-thinking exhibits in the exhibit halls, and interactive speeches by Randall Lynn Stephenson and GW Bush during the general sessions.  Darius Rucker performed at the Gaylord to round out the award-winning talent, and several breakout sessions discussed the future of telecom.

Thanks to our friends at Orbital Motion, the crew of In Depth events was a big part of the general session, providing an exciting main stage for the event.  In one of the most innovative uses of our LED stage surfaces, we provided an amazing triangle shaped, LED lighted stage for the main stage of this conference.  Months of design work and preparation paid off with a truly stunning stage for this international group of attendees.

Audience risers, carpet, marley, and staging rentals

However, our LED lighted stage wasn't the only thing we provided for this show.  A laundry list of six large audience risers, pipe and drape, stage marley, and thousands of square feet of carpeting were needed for the general session ballroom.  The breakout rooms all needed stages, carpeting, and elevated seating as well.  Coordinating with the riggers, decor, lighting, video, and audio was no small task during this three day build.  However, the staff at In Depth Events banded together to make sure every task that we contracted for was completed to meet or exceed client specifications. 

If you'd like more information on the creative uses of our LED lighted stages, our audience seating risers, or some of the other aspects of our staging rentals, we'd love to hear from you.  Please contact us and let us know how we can be of assistance to your next event!


July 4, 2017 – An event management firm’s Recap!

Like most event management and concert production firms, July 4 is one of the busiest weekends of the year. We had several clients, but two of them really stand out for two very different reasons. Please enjoy our recap, and feel to ask questions in the comments!

City of Celina – Social media and event management for municipalities

The City of Celina is one of the fastest growing municipalities in the State of Texas. The demographic mainly consists of upwardly-mobile young parents with small children. City government is growing as fast as the City itself is – which leaves very little time for planning events. However, city events generate a feeling of community and civic pride, and are a true necessity for growing areas. How does city staff balance their time in promoting events vs other municipal responsibilities?

In Depth Events was able to provide an In Depth solution for the City of Celina’s Splash and Blast event. This patriotic event features live music, fireworks, waterslides, and plenty of food and crafts vendors. We were able to help city staff by handling all social media promotion (including video promotions), sponsorship procurement, and other event management services, such as banner creation, poster creation and placement, and day-of-show sponsor and volunteer support.

Our efforts helped to increase event sponsorship by over three times the amount they had in 2016. Furthermore, the event sponsors were pleasantly surprised with nearly five times the amount of attendees from previous years. Our pre-event social media promotion, combined with monitoring and responding to questions during the event on social media platforms, really paid off for the City of Celina.

Austin Symphony – location-specific concert production services in Austin

The co-founders of In Depth Events have been working with the Austin Symphony for years, providing the perfect stage and rooftop system for the official Fourth of July event for the City of Austin. Unlike most events in Austin, which are designed to bring tourists in – this event is specific to Austin citizens, and Austin people are serious about their music. So how does an event management company handle a concert event for one the most discerning audiences in the world?

With integrity and professionalism. The lawn at the Long Center is one of the most challenging setups we do. It starts with a 15-degree grade to setup our 40’x40’ load bearing stage and rooftop system. This makes usually mundane task like leveling a stage (or driving a forklift) much more difficult. Combined with 100-degree temperatures and an 80 pieces symphony orchestra on stage, this show is challenging to say the least.

Once again, the staff of In Depth Events knocked it out of the park. In addition to building the perfect stage and rooftop for the occasion, we were also able to add a touch of our event management services by designing a custom banner for the rooftop structure. This small addition made a huge difference in the look and feel of the stage, and promoted HEB (the title sponsor) in a far more attractive and visible way than before.

We hope you’ve enjoyed this recap. Please feel free to ask us any questions about these events in the comments – and please contact us for your future event needs. We look forward to hearing from you, and working with you!


HoustonFest 2017 at the University of Houston – Social Media Videos

Shooting interview format videos – the In Depth staff on event site

Just a few months ago, the staff at In Depth Events was invited to HoustonFest, an event thrown for student attendees on the campus of the University of Houston.  The event was designed to showcase some of the exciting things that Houston has to offer the students of the University of Houston, as well as promoting on-campus organizations, such as CougarByte and the Student Program Board.

The In Depth Events staff was there with an in-house video crew to shoot candid interviews of vendors, program organizers, and attendees.  These videos, complete with lower thirds, gives the person watching them a real sense of being at the event.  Each video is kept to a 1.5 minute maximum, perfect for use on Facebook and Youtube to promote the event and the person being interviewed on Facebook, Youtube, and other social media outlets.

The importance of GREAT video production for social media

Bad audio?  Bad video?  If you don’t use quality equipment and behind the scenes personnel, your videos, your audience, and your conversions will suffer!  With the HoustonFest videos, we wanted to show a fun campus and provide some great interviews for use by the University, the Student Program Board, and vendors.  By using a quality production company like In Depth Events, the overall look and feel is transmitted in a positive way.

We’ve seen cell phone videos and there’s no question they work for consumer-level social media.  Families singing Happy Birthday, a video of a friend’s new puppy, or your nephew on stage with his junior high school choir is great.  However, when it’s your brand on the line, it’s important to use professional production equipment and staff.  At In Depth Events, we specialize in making video specifically for social promotion – all within your budget.  We won’t sacrifice the quality of your brand for finances!

Interview format videos worked great for the event at the University of Houston.  Other types of events may need other video styles.  Vendors and other clients may have completely different needs.  In any case, our experts are here to help.  Contact us today and let us know the scope of your project.  We look forward to hearing from you, and working with you!


Image for Truss and Ballast

Event Outdoor Signage and Structures for Sporting Events and Festivals – An Event Planners Guide

For large scale events like sporting events, large festivals and Municipal events, signage becomes a serious issue.  If your event spans an area over several acres, how to you point people to the main stage, restrooms or the emergency services area?  No less critical is the branding of the event and the branding of your vendor areas.  At In Depth Events, we are experts at event outdoor signage using a variety of media.  Read on for more information!

Live Events – Structure and Banner Solutions from In Depth Events

At In Depth Events, we are experts at event outdoor signage solutions.  We’ve used structures with vinyl banners as well as structures with large scale video walls.  Our technicians and engineers work hard to make sure these structures are safe, look great and fulfill the needs that put them there in the first place – to inform your attendees about a specific direction, scheduled event or vendor message.

Here are the four types of structures that you can easily use at your next festival, sporting event, or marketing event:

Inverted “U”:

Image of Inverted "U" event outdoor signage

An inverted “U” is a mini-beam truss structure.  It’s a great…


Image of Truss and Ballast

Truss and Ballast for Outdoor Events – A New Product Showcase

The staff at In Depth Events like to flatter ourselves that we engineer products that improve the production industry as a whole.  Occasionally, we’re right!  Some of our innovations really have been influential to the industry.  The best example is our LED Dance Floors – which was one of the first available in the rental market when we began designing them seven years ago.  It’s in this spirit that we are beginning a New Product showcase series.  Sign Up Here to receive information on our New Products as we discover them!

“Necessity is the mother of invention”

The Development of the Rental Truss and Ballast

About three years ago, a tour with a 5K run required a more immersive experience for their attendees.  This client asked us to design a series of outfield towers that could be placed up to 200 feet from the stage.  Each tower would be required to hold a significant amount of lighting as well as holding signage.  It would also require certified engineer documentation.

Our engineers got to work….


Super Bowl LI 2017 Image

Super Bowl LI 2017 A Production Company’s Retrospective

Super Bowl 2017, like any of the really large, international events, fills the host city with a dizzying array of private parties, AirBNB reservations and car rentals. For a week during February, 2017, all eyes were on Houston for the Patriots vs the Falcons national showdown (with Lady Gaga at halftime). Of course, lots of private events means an increased need for super bowl event production elements like staging, rooftops, lighting, and electrical rentals. As the marketing companies descended on Houston along with the attendees, the production crew got ready for a week’s worth of event services!

It turned out to be a pretty hectic week! Traffic in a grid-locked Houston affected event times. Security was tight, which affected truck delivery schedules with constant X-Ray scans at high security venues. However, our warehouse staff in Houston made switching trucks and gear seamless. Our expert techs worked together to handle over a dozen client events through the week. All of the staff had the opportunity to work with client names like Comedy Central, DirectTV, MKTG and Nike – all in one weekend!

We would like to thank our clients and vendors for making our portion of Super Bowl 2017…


Image of Event Activation at the Essence Festival

The Perfect Event Activation for the Essence Festival!

At In Depth Events, we work with marketing firms all over the world to help promote their clients brands.  Our clients range from sports marketing firms to guerrilla marketing firms – and everything in between!  Our marketing firm clients promote cutting edge products and we are here to make the technical production side of their event activation work flawlessly.

Professional Marketing Event Activation at the Essence Festival

For the last two years, the founders of In Depth Events worked with one of the most respected  marketing companies in the world on a very specific live activation.  The Marketing Arm needed a an event production partner to create an event activation at the Essence Festival.  This annual event in New Orleans was started to support Essence magazine and is “The Party with a Purpose” for African-American women from all over the United States.

The end client in this event space used our signature LED Dance Floor as a centerpiece to the activation.  Paired with the eye-catching floor is a custom built DJ booth with LED lighting on the front and sides as well.  This dynamic look blends perfectly with the other set pieces in the event activation and provides a virtual magnet to get…


Image of Flush Mounted Pool Cover

Flush Mount Acrylic Pool Covers – An Event Planners Guide

Maximize your event space and create a unique swimming pool cover look

At In Depth Events, we are always looking for innovative ways to really amplify the impact and create unforgettable memories for your event. We’ve recently developed a new swimming pool cover mounting technology that can transform any pool into a elegant dance floor or walkway that is completely flush with the deck surface. It’s almost as if your floating on water.

You will always have the normal pool cover options available: Standard rental staging surface / Frosted pool cover surface / Clear pool cover surface… which are all great options to maximize your event.  You can learn more about the standard options for rental swimming pool covers here.

With the new flush mount swimming pool cover, we’re providing an enhanced option with more “WOW factor”. You can see in the image above the stunning ambiance created by a flush mount pool cover rental.  This particular project was for a private event held in the Dallas area.  After the party, the event coordinator stated the party was flawless and her client was extremely pleased.

Benefits of Using a Flush Mount Pool Cover

We’ve covered the sexy details about the flush mount pool cover, but there…


Bad Weather Conditions and Live Events

Extreme Weather Conditions at Live Events

Outdoor events and activations are in a class by themselves.  In addition to the difficulties of production requirements, parking and crowd control, you also have to add fencing, porta-potties and the tempestuous moods of Mother Nature.  In this post, we’ll discuss how to plan for bad weather conditions at live events and the specific conditions that our technicians are trained to look for when determining whether or not to continue an event in bad weather.

Unpredictable weather and live events

In our home State of Texas, weather can be…  fickle.  It’s an old joke here that “If you don’t like the weather in Texas, just wait a minute and it will change.”  Of course, our touring and logistics groups handle activations and experiential events all over the nation.  We’ve been drowned in Denver, deluged in Duluth and snowed on in St Paul.  We’ve been hailed on in Helena, had sleet in San Antonio…


Confetti Blower at a Graduation Ceremony

Graduation Stage Rentals – An Event Planners Guide

Commencement and Graduation Stage Rentals – Identifying Specific Needs

Graduation Stage Rentals and Choral RiserWhether it’s for a community college, a high school, a four year university or even a vocational school, commencements are an important transition for students, instructors and attendees. Identifying specific needs for your graduation stage rentals is the first step in making sure the graduation ceremonies go smoothly for everyone.

There are several questions to ask that will determine stage size and height. How many people will be on stage? Is the event outdoors or indoors? Will you require seating risers on the rear of the stage for professors and administrators? How many graduates will you have? Additionally, you need to consider the venue. For example, many high schools will use the football stadium on campus for commencement. A stage that would look huge in a small room may look tiny in this environment. Is there a game the night before or the night of? Has anyone else reserved the stadium? How will vendors get staging and chairs onto the field?

 

 

Graduation stage rentals, the ADA and vendor selection

Graduation Stage Rentals With ADA Ramp


Image of Mudbug Bash at Main Street Gardens

Concert Production Services for CBS Radio Live Events

The staff at In Depth Events has a long history of working with broadcast companies.  Our unique blend of turnkey concert production services along with our marketing company experience is a natural match when working in terrestrial radio.

Thank you for all of your work this past weekend. Things went off without a hitch and your crew was great!  Andy Brooks

The Dallas office of CBS Radio is a recent addition to our client list.  However, after a successful series of events in 2015, we feel confident that CBS Radio will be a repeat client in the future!

CBS Radio called us to provide concert production services for several events in 2015 including the Mudbug Bash and Sausage Fest (both held at Main Street Garden in downtown Dallas) as well as support for a live event at Panther Island Pavilion in Ft Worth. We were also asked to provide concert production services at Fair Park in Dallas and a Christmas event at Farmers Market in Dallas.

CBS…


Image of Sports Marketing Event

Live Event Production Services for Sports Marketing Firm Game Seven Marketing

Game Seven Marketing and the founders of In Depth Events began our business relationship back in 2013, doing a marketing event at the Galleria Mall in Houston. This four day event during the 2013 NBA All Star Jam was one of the incredibly successful sports marketing events that launched a mutually beneficial relationship between the two companies that has endured through dozens of events.

Image of Game Seven Marketing at Seven Penn SquareSince then, we have provided audio, lighting, video, staging and décor rentals for all types of sport related live events for Game Seven Marketing and their clients’ brands. In 2014, we handled events in New Orleans and Oklahoma City and 2015 saw us in Fort Worth, Dallas and back to OKC.

Our most recent event was an interview format event with a live audience. Marketed to an exclusive audience, this event was held in the Penn Square mall at a chain store. Not only was the audience engaged by the celebrity guest, they were also engaged by branded product on the shelves and featured on the video screens. At this event, we provided full turn key production services including audio, staging, video; and even…


Image of AT&T Stadium for College Football National Championship

ETZEL Agency Truss and Gateways for NCAA Football Championships 2015

Anyone who follows college football knows about the NCAA’s decision to create a national college football playoff. That first playoff happened at AT&T Stadium, in Arlington, TX in 2015.  In this historic event, Ohio State defeated Oregon in the inaugural College Football Playoff National Championship.

There were more players at this event than the ones on the field, however.  The ETZEL Agency was in full force, one of the most recognized sports marketing firms in the world.  The City of Arlington staff were everywhere making sure that attendees were safe and having a good time.  And, of course, our staff were there providing sporting event production services for the very first NCAA Championship Tailgate Party!

For this show, our staff provided a list of live sporting event production services. Attendees at both entrances were first greeted by our three-dimensional gateway towers, complete with lighting and custom signage. The Postano social media tower was a three-sided video wall that projected sponsor and event information. Our staff custom designed a 20 foot tall ballast and vertical truss structure for signage in twelve locations over the entire site. Our staff also provided a laundry list of staging and scaffolding structures, including a stage thrust, camera…