Pool cover on a cruise ship? Sure, we can do that.

Industry insiders know that for custom swimming pool covers, the only company to call is In Depth Events. Our experts have handled everything from wedding receptions in private backyards, Bat Mitzvahs in palatial garden manors, chic clear installations for private events, and corporate parties at hotels, casinos, and country clubs across the US. Our staff is used to the challenges that come with providing clear, frosted, and utility pool covers. In fact, we are the ONLY company in the south that can provide flush mount pool covers for our clients.

In other words – we’re used to challenges when it comes to building custom swimming pool covers and stages. However, when the Tom Joiner people called us, we have to admit that we were taken a little off guard. Every year, the Tom Joiner Fantastic Voyage brings a Christian celebration of music and ministry to its attendees. In the spring of 2018, the cruise ship Carnival Breeze was selected as the host ship or this seven-day cruise. The Tom Joiner people wanted to know – can we build a performance stage over a pool – on a cruise ship?

Of course we can! After several meetings with Carnival staff, several sets of drawings, and several conversations with our engineers, we loaded our equipment on the pool deck in late April using a crane. We had to make sure every last part was in our pack – there are no Home Depots in the Gulf of Mexico. When the night of the build finally came around, our crew faced a rainy night and rough seas. It’s hard enough to build a stage in a swimming pool – it’s even more difficult when the swimming pool is moving around you!

However, our expert stage builders prevailed and finished the build well in time for the headliner, Anita Baker, to perform. The Tom Joiner people were amazed at the transformation of the pool deck, Cardinal’s staff was happy with our respect for their performance area and their engineering staff, and our stage builders went away with a sense of accomplishment for a job well done.

For your next swimming pool cover, make sure to contact the experts at In Depth Events. We look forward to hearing from you, and working with you!


A Personal Dr. Pepper Ramp Build Blog

One of the great things about working for In Depth Events is not having one day that is the same as the last. All of the previous events I have worked included stage and riser set up. This event was extremely different. I was assigned to work at the Dr. Pepper Ballpark on a wooden ramp. This ramp was being built in one of the seating sections by 3rd base. It was built in order to get equipment from the road down to the field so they could redo the field.

Preparing for Build of the Ramp

I showed up for this job on the third day of the build without any previous experience on a wood project. All risers and stages I have worked on in the past were steel with premade holes in the legs. As soon as I turned the corner I saw the massive wooden ramp about halfway built. An entire section of seating had been taken out and there were stacks upon stacks of wood. We had a team of nine (including myself) working on the ramp that day.

Two of us started working on putting together bolts for the ramp by taking a bolt and adding two washers and a nut to each one. Putting together these bolts saved a lot of time when we actually started inserting them into the wood on the ramp. Another person was using the power saw to cut wood pieces to the exact sizes needed for each piece of the ramp.

Building of the Ramp

Once the braces were in place we took a drill bit and made holes wide enough for the bolt to go through. After the hole was drilled another person would go behind inserting and tighten the bolts. This was repeated in the next step adding an extra piece of wood on either side of the brace and inserting four bolts. This was done ensure that each section was strong and stable. Finally, trestles where added flush with the braces using wood screws. The trestles were added in a pattern that had every other row of braces placed at the exact distance from the other.

The space available to work in while putting the pieces together was very small. It took a lot of patience and focus trying to drill each hole and insert each bolt. The gaps between each wood piece were just large enough to put one leg and a small handheld drill in. Our team quite literally worked side by side on this project, the entire duration of the build.

After all braces, bolts, and trestles were put together precut pieces of plywood were then added to the top. Two layers of the plywood covered the entire surface of the ramp. The plywood created the smooth surface needed for them to drive on. This specific project used around thousands of bolts and screws along with hundreds of pieces of wood.

My first day on site ended up being 10 hours of making, inserting, and tightening bolts. This project taught me many new and extremely useful skills in carpentry. It also tested my balance, focus, and patience throughout the build. I look forward to the next project with In Depth Events, I’ll be writing about it!


Image of Event Activation at the Essence Festival

The Perfect Event Activation for the Essence Festival!

At In Depth Events, we work with marketing firms all over the world to help promote their clients brands.  Our clients range from sports marketing firms to guerrilla marketing firms – and everything in between!  Our marketing firm clients promote cutting edge products and we are here to make the technical production side of their event activation work flawlessly.

Professional Marketing Event Activation at the Essence Festival

For the last two years, the founders of In Depth Events worked with one of the most respected  marketing companies in the world on a very specific live activation.  The Marketing Arm needed a an event production partner to create an event activation at the Essence Festival.  This annual event in New Orleans was started to support Essence magazine and is “The Party with a Purpose” for African-American women from all over the United States.

The end client in this event space used our signature LED Dance Floor as a centerpiece to the activation.  Paired with the eye-catching floor is a custom built DJ booth with LED lighting on the front and sides as well.  This dynamic look blends perfectly with the other set pieces in the event activation and provides a virtual magnet to get people into the booth and boogie down on the LED Dance Floor – all while getting eyes and impressions on the client logo and branding!

Custom LED Lighted DMX Controllable DJ Booth Image

Custom LED Lighted DMX Controllable DJ Booth

The Essence Festival is certainly not our largest activation.  However, it offers a highlight to one of our fun, niche products that included some custom work as well.  This activation remains one of our favorites because of the great companies we get to work with, the fun atmosphere of the activation and the seamless way that all the elements come together to promote the client brand.

Are you interested in finding out how In Depth Events can help your clients brand?  Ask Us a Question today and let us know how we can bring your activation ideas to life!


Image of Flush Mounted Pool Cover

Flush Mount Acrylic Pool Covers – An Event Planners Guide

Maximize your event space and create a unique swimming pool cover look

At In Depth Events, we are always looking for innovative ways to really amplify the impact and create unforgettable memories for your event. We’ve recently developed a new swimming pool cover mounting technology that can transform any pool into a elegant dance floor or walkway that is completely flush with the deck surface. It’s almost as if your floating on water.

You will always have the normal pool cover options available: Standard rental staging surface / Frosted pool cover surface / Clear pool cover surface… which are all great options to maximize your event.  You can learn more about the standard options for rental swimming pool covers here.

With the new flush mount swimming pool cover, we’re providing an enhanced option with more “WOW factor”. You can see in the image above the stunning ambiance created by a flush mount pool cover rental.  This particular project was for a private event held in the Dallas area.  After the party, the event coordinator stated the party was flawless and her client was extremely pleased.

Benefits of Using a Flush Mount Pool Cover

We’ve covered the sexy details about the flush mount pool cover, but there is a lot more to learn.  Aside from the exquisite visual aspect, here are other key benefits that make a flush mount pool cover ideal for any corporate or residential event:

The frame is constructed from steel connected by steel crossbar stabilizers. We install all materials onto a protective barrier which prevents your swimming pool and deck surface from damage during the install or dismantle process. Your choice of clear or frosted plexi-glass panels are mounted to the frame and precisely cut to fit the size and shape of your pool area. The flush transition from the pool cover to the deck surface creates a safer area for your guests which can help minimize the risk of trips and falls.

Take a look at the before and after images below so you can see the amazing transformation that takes place during the flush mount pool cover installation process.

The image on the left is the swimming pool before the event took place. The image on the right is the same pool, after the flush mount pool cover installation was complete.

The image on the left is the swimming pool before the event took place. The image on the right is the same pool, after the flush mount pool cover installation was complete.

If you’re ready to take the plunge on a swimming pool cover rental, then Ask a Question of the experts at In Depth Events.  We look forward to hearing from you and working with you!


Image of Sports Marketing Event

Live Event Production Services for Sports Marketing Firm Game Seven Marketing

Game Seven Marketing and the founders of In Depth Events began our business relationship back in 2013, doing a marketing event at the Galleria Mall in Houston. This four day event during the 2013 NBA All Star Jam was one of the incredibly successful sports marketing events that launched a mutually beneficial relationship between the two companies that has endured through dozens of events.

Image of Game Seven Marketing at Seven Penn SquareSince then, we have provided audio, lighting, video, staging and décor rentals for all types of sport related live events for Game Seven Marketing and their clients’ brands. In 2014, we handled events in New Orleans and Oklahoma City and 2015 saw us in Fort Worth, Dallas and back to OKC.

Our most recent event was an interview format event with a live audience. Marketed to an exclusive audience, this event was held in the Penn Square mall at a chain store. Not only was the audience engaged by the celebrity guest, they were also engaged by branded product on the shelves and featured on the video screens. At this event, we provided full turn key production services including audio, staging, video; and even chairs, pipe and drape and tensa-barriers.

In Depth Events is proud to call Game Seven Marketing a loyal client. Ask Us a Question today and find out how we can promote your clients brand!

Image of Game Seven Marketing at All Star Jam


Image of Glow Party Events with DJ

Glow Parties, Neon Parties and Black Light Parties – An Event Planners Guide

At In Depth Events, we provide large scale glow party events for corporate clients, outdoor glow runs, college events and other large events with high numbers of attendees.  We work with event planners and organizers from all over the country to provide events for thousands of people.  This blog post is designed for this level of event.

If, however, you are putting on a glow party for a sweet sixteen birthday party, your personal Halloween party or a backyard party for your favorite 50 people – we respectfully suggest you go to Cool Glow and order for your specific needs.  They have an amazing selection of glow stuff for smaller, private events.

So, what is a Glow Party, anyway?

Glow Parties, Neon Parties and Black Light Parties can be indoor black tie corporate parties or they can be nighttime outdoor festivals. But the main thing that unites them all is FUN!  Whether it’s an outdoor fun run, a Neon New Year’s party or a college party, Glow Parties are a great way to have a memorable, exciting event.  There are three different types of products that are used for all Glow Parties:

1 – UV lighting.  Black Light lighting rentals, also called Ultra Violet lighting, are necessary for a glow party.  Using UV lighting allows UV reactive clothing, paints or other items to glow.  Although it’s nice to have specific items purchased for their ability to glow, you’ll be surprised at how much stuff you normally carry around, interact with or wear will glow under UV.  There are even several bar items that will glow under black Light without special treatment!  The major manufacturers of conventional UV lighting are Wildfire and Altman – and, of course, there are LED products from large scale to small flashlights that project UV.

2 – LED battery powered items.  It’s hard to remember a time where LED lighting wasn’t in everything – from the flash on your phone, to lights in your car dash, to security lighting – and party items!  You can buy battery operated LED’s in almost any shape or size.  There are wigs with LED lighting woven in them, clothing, as well as buttons, teeth, ice cubes and even furniture.  More formal corporate events can use LED bars, set pieces and DJ booths.  Many events use LED Dance Floors as the centerpiece of the party.  Since LEDs provide visible light, they are used in conjunction with UV lighting to create vibrant, saturated colors.

3 – Chemical glowing items.  These are the glow sticks that you ‘break’ to activate the glowing liquid inside.  These plastic tubes are filled with two non-toxic chemicals.  What you bend the plastic, a thin tube of glass inside the plastic tube breaks, mixing two chemicals that provide glowing light for 2-4 hours.  You can find these most often in necklaces, bracelets and, of course, glow sticks.  They are great as fun, inexpensive giveaways at outdoor and indoor parties.

college-glow-party image

Production rentals for large scale Glow Party Events

As you may remember from your college dorm – Black Lights don’t produce visible light.  As a result, you need a combination of UV lighting, LED lighting, and theatrical lighting rentals to provide the perfect glow party.  Wall washes work well, but why stop there?  Moving light rentals, LED Dance Floors, gobo projection – even special effects like confetti and cryo bring a Glow Party together for your attendees!

It’s incredibly important to find the right vendor for your Glow Party Events.  Whether it’s a thousand people in a hotel ballroom, ten thousand college students in an auditorium or twenty thousand people at a 5K fun run, you need a vendor with specific experience in Glow Party events rentals.  Not only will an experienced vendor have the rental UV lighting fixtures, special effects equipment and rigging equipment in their rental inventory, they will also have the knowledge and experience for rigging in indoor environments, working with fire marshals to provide engineered drawings and working with electrical power necessary for both indoor and outdoor Glow events.

The right vendor will be able to provide pictures of previous events – and pictures of more than one event!  Check references of both clients AND vendors.  Finally, get a Certificate of Insurance.  A reputable vendor will have no problem providing a CoI to your organization and your selected venue.

blacklight College Glow Party Audience Image

The Shameless Sales Plug

The staff at In Depth Events has been involved with Glow Party events and Black Light production rentals for several years.  We are one of a handful of companies that provide large scale UV for all types of events.  You can visit parts of our site that deals with production rentals for Glow Parties – from Glow Party Experts to our All-Inclusive College Glow Parties. Make sure to visit our LED Dance Floor pages – once there, you can even get an instant rental quote!

Once you’ve checked us out, then make sure to Ask Us a Question about your upcoming event.  Our experts will work within your budget and vision to make sure your Glow Party Events are incredible for your attendees.  We look forward to hearing from you and working with you!


Pop 2 Life – Conan O’Brien Dallas, Tx 2014

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Smart Marketing…

Most live event marketing campaigns are based around other, larger events.  From concert lounges at SXSW, to sports apparel promotions surrounding the NBA All Star Jam, smart marketing teams combine their brands with the targets expected at national level events.

Conan O’Brien and a national level event…

The geniuses promoting the Conan O’Brien show targeted the hoopla surrounding NCAA March Madness in Dallas.  A weeklong mini-tour using a branded Conan O’Brien Airstream trailer was dispatched, and guests were treated to live music, memorabilia, and Conan giveaways.  Each tour drop was centered in an area guaranteed to have lots of walk-through, targeted traffic.

Production Needs…

Production Experience was contracted to handle the power needs, staging, audio, and lighting for each tour drop – as well as providing an ADA lift for disabled guests.  Even with tight turnarounds, the crew of Production Experience performed flawlessly, and the end result was a very successful promotion for the show.  Find out how our event experts can provide production for your live event marketing needs – contact us today!


Image of Concert Lounge at Night

New Trends in Live Event Marketing – Concert Lounges, VIP Lounges, Skyboxes and Viewing Platforms

 A New Way to See the Show – Concert Lounges, VIP Lounges, Skyboxes and Viewing Platforms

It’s an age old problem for marketers at concerts, festivals and sporting events – how do you actively engage the audience for your product or service from a 20 foot x 10 foot booth space?  Your potential consumers are walking by your activation with strollers in front and children trailing along behind.  The last thing they want to hear is a sales pitch as they walk from the parking lot to the event – or even worse, from the event back to the parking lot.  In this unfortunate environment, you reduce your street team to carnival barkers trying to get another dollar at the ‘pitch till you win’ tent.

A new trend, however, is emerging from experiential experts and marketing firms which may come as a surprise to some.  The new trend is to engage the client by giving them place to *gasp* sit down and enjoy the event!  Instead of trying to steal their attention away from the event and on to your product, simply provide concert lounges or skyboxes that complement your brand along with the event they came to see.  This radically simple idea is starting to take the live event marketing world by storm. And the production experts at In Depth Events are here to guide you to the right activation for your brand!

Concert Lounges at Music Festivals

GMR Miller Lite Lounge, SXSW 2014

GMR Miller Lite Lounge, SXSW 2014

Outdoor festivals are a lot of fun – for about 30 minutes.  After you throw your blanket down, it’s only a matter of time before someone steps on your fingers, blocks your view or lights up next to your kids.  (“Dad, what’s that smell?”)  Wouldn’t it be nice to have a comfortable place to watch the show without…  well, the rest of the attendees?

At SXSW 2014, the largest outdoor festival of its kind in the world, two beverage companies provided concert lounges.  These activations were off-the-ground platforms with security personnel, comfortable seating and beverages; along with a live video feed of the event.  Both lounges were general admission and provided outstanding views of the main stage at Butler Park.

The first activation was by the energy drink, Monster.  They served their namesake product along with non alcoholic soda and other beverages.  With a ground level seating area and a covered platform, they were able to represent their brand to attendees without actively ‘pitching’ their product.

The second use of concert lounges by Miller Lite was built from the ground up by our production experts.  The activation footprint featured a commanding 100 foot x 40 foot raised platform where attendees could charge their mobile devices, relax on furniture and see the Main Stage show in real time on several video monitors.  Of course, the bar served ice cold Miller Lite with graphics scattered around the activation to reinforce the brand.

These activations showed that attendees could both enjoy the event they came to see and the marketing firm could promote their client’s brand in a complementary way.  Most importantly, at both activations, attendees were charged for the beverages but not for entry to the concert lounges.  In other words, the marketing firm was able to show sales figures as a direct link to impressions.

“Best Seat in the House” Viewing Platforms at Concerts

Liberman VIP Lounge Pepsi Viewing Platform

Liberman VIP Lounge

VIP Risers at concerts are not a new idea.  However, providing a “Best Seat in the House” viewing platform takes an old idea and puts a new twist on it – plus the ability to market to a select group of consumers!

Pepsi has had a great deal of success with viewing platforms at Liberman Broadcasting concerts.  This hispanic-themed event garners 20,000 attendees in the Dallas market for both spring and fall concerts.  A 20 foot x 20 foot platform is erected off stage right, raised at the same level of the stage and covered with tents.  Then, a select group of attendees are invited to the platform to watch their favorite bands.  Of course, Pepsi brand ambassadors are there to give away plenty of ice cold beverages and CPGs to the lucky attendees.

While this concept doesn’t work for general admission, it gives a few lucky attendees the ability to see the show from the “Best Seat in the House” and garners the Pepsi brand lifelong consumers.  The platform and the marketing banners attached to it are easily viewable by the main audience, so not only do you get ‘eyes-on’ impressions in the audience, you also have the ability to interact with general audience members who might want to be on the platform during the next concert.

 

 

 

Skyboxes and VIP Lounges: Perfect for Outdoor Sporting Events or Indoor Trade Shows!

Image of Heineken Viewing Platform

Heineken Viewing Platform

Providing an elevated viewing platform is a great way to get your potential consumers around your branding and engage your specific product – while still being able to relax and enjoy the event.  While this is not a new idea at events like golf tournaments (where the attendee demographic includes top income earners), the concept is making new inroads at other events.  Automobile racing events, large corporate sponsored ‘tailgate parties’ for professional football, baseball and basketball events and even extreme events like the X-Games and motocross events are now seeing skyboxes sprout up around their events.

What about a viewing platform at a trade show?  Heineken is the latest to provide an elevated viewing platform at a beer convention in Houston, TX.  This commanding L-shaped viewing platform was 11 feet tall and was an amazing way for invited guests to view the trade show in style.  Of course, the structure was branded with Heineken graphics so attendees were able to see exactly which company provided the biggest and best presence at the show.

Now, to find the best provider!

Providing a potential consumer a way to relax and enjoy the event they came to see, while still being able to promote your brand, is a simple but revolutionary new concept.  These new trends in experiential and live event marketing are already here.  Your client will be utilizing these new types of activations to communicate with their consumers.  Make sure to bring your clients the best solution for their specific needs – or they’ll find someone else to do it!

When providing concert lounges, VIP lounges, skyboxes or viewing platforms, it’s important to choose a production company that can work with your activation staff to provide the best experiential footprint for your clients.  The professionals at In Depth Events are experts at providing structures for your next footprint, as well as the audio, lighting and video requirements to make sure your message is clear.  Ask Us a Question today and find out how we can help you take advantage of these new trends!


Image of Live Event Visual Amplification

Fun Facts: A Brief History of Live Event Visual Amplification

Keeping it fun is an essential component of enhancing any live event.  Luckily, we here at Production Experience specialize in FUN.

Throughout history, the experiential entertainment industry has come up with some truly off-the-wall production concepts and equipment that eventually led to the development of the gear we use today.  Always pushing the envelope to enhance the end experience,  how exactly did we get to where we are now?  We would like you to meet some of the GIANTS upon whose shoulders we stand on that allow us to support some of the most innovative marketing campaigns in the industry today.

*fade to old time-y black and white footage and music*

Live Event Visual Amplification is the display of live and pre-recorded images as a part of a live stage event.

Visual amplification began when films, projected onto a stage, added characters or background information to a production. 35 mm motion picture projectors became available in 1910 – but which theatre or opera company first used a movie in a stage production is not known.

In 1935, less costly 16 mm film equipment allowed many other performance groups and school theaters to use motion pictures in productions.

*cue classic rock music*

Image of Live Event Visual AmplificationIn 1970, closed circuit video cameras and video cassette machines became available and Live Event Visual Amplification came of age. For the first time, live closeups of stage performers could be displayed in real time. These systems also made it possible to show pre-recorded videos that added information & visual intensity to a live event.

One of the first video touring systems was created by video designer TJ McHose in 1975 for the rock band The Tubes using black and white television monitors.

In 1978, TJ McHose designed a touring color video system that enlarged performers at the Kool Jazz Festivals in sports stadiums across the United States.

*snap to full definition HD*

Image of Outdoor Live Event Visual AmplificationFast forward to 2014.

In today’s age of hyper connected devices and wireless communication, In Depth Events is leading the world in Live Event Visual Amplification because of our relationships with companies like, GoVISION (www.jumbo.tv).  The perfect complement to our roofed outdoor concert stage, GoVISION’s LED video walls project all the action of our live stage performers to everyone in the venue regardless of size.

We love football, so when the Dallas Cowboys asked us to help them with a Live Event in their new stadium, we quickly said yes. Turns out, the Cowboys know a thing or two about LARGE LED screens and our video wall from GoVISION was a fantastic addition to a live concert and performance by the world famous Dallas Cowboy Cheerleaders. We have never been more proud.

 

Live Event Visual Amplification at Cowboys Stadium

A big part of our business is working with advertising agencies and public relations departments that are interested in either introducing a new client or rebranding their existing client in a fun and creative way. While nothing beats a charismatic spokesperson, often we are asked to bring to life a corporate message with live video and sound.

 

 

 

 

 

 

 

 

Live Event Visual Amplification at Outdoor Austin Event

I hope you enjoyed learning a little bit about what we do at In Depth Event.  We thought this would be a FUN way for you to see how the production aspect of live events has progressed through the years.   We hope that Experiential Entertainment will continue to capture your imagination as it has ours and we dare you to dream up the next big thing.  We look forward to seeing what you want us to come up with next!

Hopefully this blog has been informative for our event planner clients! For more information on In Depth Events and our event production capabilities, please Ask Us a Question today. We look forward to hearing from you and working with you on your event!


Image of Sports Marketing Events

Sporting Events and Sports Event Marketing… Finding YOUR fans!

Sports Event Marketing at Your Next Event

Sports are everywhere – all the time.  So many television stations with so many commentators.  There is truly a fascination with all types of contests.  This time of year gives us the top 3 United States competitions all at once and keeps me glued to my set as often as possible.  The NFL, NBA and NHL keep the sports enthusiast quenched and at times overwhelmed trying to keep up with all the highlights.  From individual games to tailgate parties, there is always one underlying element that seems to draw in the average and avid fan alike:  The live event aspect.

Image of Sporting Event RentalThere is nothing like going to a game and being in the thick of the action and excitement.  Sure, you can stay at home and watch your favorite team from the comfort of your couch with all the convenience and none of the headaches.  Why leave your humble abode to brave the elements of weather, unruly patrons, and outrageously priced concessions?  The answer is: for the the thrill of the live event!  We all crave bigger and better experiences where the enhancement is worth the risk and cost.  We want to be part of something that is bigger than ourselves and sports event marketing creates that feeling.

Setting up a stage and seeing a live band perform in the parking lot outside the stadium pumps up even the most understated fan and gets him or her ready for the battle that is about to ensue.   The warm up before the main event has been going on for centuries; from the Roman days to present.  Live events fuel sporting events at every level.  Sports Marketing agencies have been coming up with strategies to capture the consumer from before, after, and during the game with giveaways, contests, or just plain old sampling campaigns.  The more elaborate, the better as companies seek out opportunities to market to their target consumer.  Interactive semi- trucks are positioned in parking lots of sporting venues to give fans the opportunity to experience a product or service like never before.  From telecom services to Kielbasa culinary creations, sports event marketing firms are there to capture the attention of the crowd.

Expand beyond the stadium and bring your consumers to where YOU are

Image of Experiential EventsEvery game is another opportunity to reach the masses and the most successful Sports Marketing firms have to wow them to get their attention.  Live event activity makes that happen and brings the rubber to the artificial turf.  Live bands and half time shows from all star games to the championship finals all need the wind beneath their wings.  All marketing agencies commit penalties to try to get a spot at these opportunities and are willing to negotiate aggressively to get in the fray.  Live event production companies such as In Depth Events are the backbone in keeping this tradition going and thriving – never wavering in their commitment to execute a flawless experience for the client and the consumer.

You can find our team of production experts at most major sporting events – and not just around the stadium!  When a major sporting event comes to town, the opportunities to get one-on-one with consumers are almost limitless.  New York will be filled to the brim with large corporations doing private events for their most valued customers at many venues all over the city.  The NBA All-Star Jam will have basketball themed interactive displays all over New Orleans and all sponsored by major shoe and clothing manufacturers. Austin will be doing double duty this year with SXSW in March and the X-Games in June – which means Auditorium Shores will see huge amounts of traffic and people from all over the world will be enjoying the overall “Keep Austin Weird” vibe.  In all of these cities, stages, audio systems, lighting rigs and bands will arrive days before the final event to attract consumers to brands.

So the next time you’re at an arena or coliseum, look around!  Enjoy the experience in the hosting city, and allow yourself to be enveloped by the sports event marketing that continues to compete for your attention and at times rivals the sporting event itself.  Fight on my fellow experiential enthusiasts!

I hope this blog has been informative for our event planner clients! For more information on In Depth Events and our event production capabilities, please Ask Us a Question today. We look forward to hearing from you and working with you on your event!


Image of Holiday Event Lighting at Exxon Mobil Headquarters

The Holiday Season and Live Events – The Perfect Marketing Match

The Holidays are here folks – whether you are ready or not! That means holiday themed live events across the country will be taking place to capitalize on the perfect marketing opportunity. Like aged cheese and vintage wine, the holidays and live events go extremely well together.

It’s All About the Live Events

From company Christmas parties to outdoor Holiday festivals – live event activity is featured this time of year! The most successful live events are great at creating that warm, nostalgic feeling we all crave especially around the holiday season. There’s no better way to accomplish this than by implementing rocking music and a live interactive stage production amping up the yuletide crowd, sending them into a frenzy of frankincense. In Depth Events has been there (and done that), creating magical moments for all while bringing products to the people in fun, creative and effective ways.

Understanding how to go about this can be tricky. You want to respect the true meaning of what holidays represent while hitting your key demographic numbers. Folks have to be entertained, while still being exposed to your promotional campaign. There is a fine line that needs to be traveled that does not overwhelm and offend the consumer. Make sure everyone is having a great time before introducing a product or service for consumption. A successful promotion has to be incorporated into the theme of the event.

Make Sure Your Event is Seen and Heard

Of course, using the best audio, staging and lighting company available is key to providing the most effective message. That’s where the experts at In Depth Events come in! Company Christmas parties will be booking entertainment and malls will be booking carolers and church choirs for their shoppers. In addition, tree lighting ceremonies, municipal festivals and 5k Holiday runs need the best possible production to make sure the message gets across to your attendees – even if the message is simply Happy Holidays!

So this is for all you marketing and event companies out there trying to spread holiday cheer to all the caroling consumers out there. Keep it genuine and intimate. Know that the holidays are actually sacred for many people and they don’t want to be nut cracked over the head with pushy and heartless Scrooges thinking only about the bottom line. Don’t forget to add some awesome live entertainment along with the essential fake snow in areas that don’t receive much precipitation. (Yep…our experts do that as well.) Happy Holidays – we’ll see you at the closest simulated North Pole!

Hopefully this blog has been informative for our event planner clients! For more information on In Depth Events and our event production capabilities, please Ask Us a Question today. We look forward to hearing from you and working with you on your event!


Image of U.S. Flag during Patriotic Events

Stage and Production Rental Services for Patriotic Events

At In Depth Events, we love doing outdoor festivals – and we’ve done hundreds of them, all over the country.  However, some of our favorite types of events are patriotic events and festivals.

Providing the best stage and rooftop system for your patriotic event

As I am writing this, I am sitting side of stage at an airshow in McKinney, TX.  The local police, firemen and EMS personnel are here, as well as several vintage planes from WWII and other armed conflicts and a Vietnam-era tank.  In Depth Events has provided a 32 foot x 24 foot load bearing rooftop with flybays, and a 32 foot x 24 foot’ stage with a monitor wing.  It’s a beautiful November day in Texas and the last skydive team included a WWII veteran, a Korean War veteran and a Vietnam War veteran.

Although I’ve never served in the military, I’m proud to be an American.  Our production rental team, event professionals and technicians all come from different backgrounds, but we’re all proud to be a part of patriotic events – whether the event is a huge Fourth of July extravaganza for a City or for a smaller regional show benefiting wounded veterans.

For any event, you can trust that our event staff will provide exactly what you need.  The stage and rooftop we’ve provided today is the perfect structure for this event.  We’ll normally discount our production rental services for non-profits and today’s event is no exception.  At In Depth Events, we’re honored to be a position to give back our services to people that have provided the very means for us to be in business.

Turnkkey production rentals or stand alone production services

In Depth Events is a full service production company, providing audio rentals, lighting rentals and generator rentals in addition to our stage and roof systems.  However, production rentals is a very small industry and many times, we’re referred a show by a production company that may not offer some of the services we do.  Today, Alford Media is handling audio and lighting and provided the referral to the end client for our stage and rooftop.

As you are reading this, you may be an event planner or another production company needing our services.  Our audio rental inventory is available with our stages and rooftops or as a standalone production rental.  Our lighting inventory is extremely diverse, and our special effects department can provide amazing, dynamic effects for your next event. Our production rentals services can be turnkey, but for some clients, they’ll only need a specific area of our expertise.  In either case, we’re happy to work with you!

On site, I’ve got a great band on stage and I’m enjoying watching the children eating cotton candy and wondering over the vintage planes.  The adults are enjoying themselves as well, but they seem a bit more pensive.  A child doesn’t have the capability to understand the sacrifices that the people in these planes made.  As an adult, and a parent myself, I can only hope to identify with the heroes represented here – and I’m honored to be a part of this event and all our patriotic events!

I hope this blog has been informative for our event planner clients! For more information on In Depth Events and our event production capabilities, please Ask Us a Question today. We look forward to hearing from you and working with you on your event!


Image of Outdoor LED Video Screens

Choosing a Production Company to Provide Outdoor Support for LED Video Screens

So, you’re sitting at home, relaxing, and suddenly the light you are sitting under begins to flicker on and off and the wonderful smell of burning insulation assaults your nostrils. What do you do? Find your handy wire cutters and start snipping away? Get a glass of water and put the fire out? Ignore it and walk outside to watch the house burn down? No! You call the experts and tell them to get there as quickly as possible, right?

Now, ask yourself what happens when a client asks you to hang twenty tons of LED wall in an outdoor environment. Do you go to your garage and pull out the old movie screen Dad used to show the slides of family vacations? Or do you call the experts?

At In Depth Events, we’re the experts for all types of production needs. One of the many things we have experience in is load bearing structures for concerts and festivals. We’ve taken that experience and equipment and made ourselves one of the premier experts in the United States for load bearing LED screen supports.

Very few companies in the United States have the experience or equipment to hang an large format LED wall properly. Even fewer have the ability to hang them in an outdoor, free standing environment. However, that’s just what we do. Our experts can hang your screen in a variety of applications on a variety of surfaces. Our trucking and logistics team can get our structures anywhere in the country. And, our network of structural engineers can satisfy the most demanding permit requirements.

As a marketing professional, promoter, or PR firm, you owe it to your clients to choose the right expert for the job. Choose a company with the experience, equipment and talent to provide the best structure for your LED video screen – In Depth Events.

Hopefully this blog has been informative for our event planner clients! For more information on In Depth Events and our event production capabilities, please Ask Us a Question today. We look forward to hearing from you and working with you on your event!


Nike and Game Seven Marketing Event

Nike and Game Seven Marketing at the Galleria Mall in Houston

Game Seven Marketing is one of the top sports marketing firms in the country. One of their clients is a major athletic shoe and clothing manufacturer. Once the NBA All Star Jam was announced in Houston, Game Seven needed a great production company – fast!

The staff of In Depth Events was first on the list and responded by turning the ice rink in Houston’s Galleria Mall into a marketing feeding frenzy! For four days, sports and entertainment celebrities did live interviews on stage in from of hundreds of fans.

The event needed staging, audio, lighting and video requirements for this marketing event, including a live IMAG feed on to a custom sized LED video wall. This event generated hundreds of favorable responses from attendees and more importantly, got the product into the hands of the consumer.

Hopefully this blog has been informative for our event planner clients! For more information on In Depth Events and our event production capabilities, please Ask Us a Question today. We look forward to hearing from you and working with you on your event!


MundoFox Event at La Gran Plaza Mall

MundoFox Event at La Gran Plaza Mall

Is your client looking to do an activation at a live mall event?  Contact the experts at In Depth Events!  We’ve done plenty of mall events – but the MundoFox event is one of the best we’ve ever done!

Kevin Finke with Willow was referred to our company through a friend in LA.  Once he explained the project, our technicians got started on providing the perfect live mall event activation for MundoFox in the Dallas/Ft Worth market.

It was an absolute pleasure to work alongside you to create such a flawless event.

Kevin Finke, Willow Marketing

The final result was a faux live broadcast involving game show format events, a clown show for the kids and a live band!  Several personalities from the station made appearances on stage and with LCD monitors, full PA, lighting and IMAG, the crowd got a great afternoon with amazing talent.

Hopefully this blog has been informative for our live mall event planner clients! For more information on In Depth Events and our event production capabilities, please Ask Us a Question today. We look forward to hearing from you and working with you on your event!