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Selecting the Best Production Vendor for your Holiday Concert – An Event Planners Guide

There are plenty of blog posts you can find that will talk about china selection at a small, private, home-based Holiday gathering. You’ll find page after page talking about how to make your own centerpieces. I’m sure there are entire databases dedicated to the perfect napkin ring complement to your curtains and how they match your Holiday scarf. This is NOT that type of blog.

We are NOT talking about Holiday Decor here – we need Concert Production Services!

Large, ambitious Holiday events with thousands of attendees need live holiday concert event production services and rentals to get the party off the ground. Maybe you are a casino doing a Neon New Years event, or possibly a municipality having a Christmas Tree lighting festival. You could be organizing a Holiday themed 5K run, a corporate Christmas Party or a college Holiday party. Whatever your Holiday responsibilities, you are going to have to find a vendor to provide staging rentals, professional audio rentals and concert lighting rentals – quick! Depending on the party, you might also need Christmas lighting rentals, special effects such as confetti or lasers or even an LED Dance Floor! Whether you have a 20 piece swing band, a rock and roll cover act, or just a DJ – you need to make sure that all your production needs are covered for your event by choosing the best live event production rentals vendor possible.

Each Holiday event is unique, but the steps in vendor selection are largely the same for all these types of events. First rule – take the time to research and select the right holiday concert event production vendors! Finding your choice vendors will make you the Holiday hero. The wrong vendors can turn your event into a real Nightmare before Christmas. Never fear! We’re here to give you a few pointers to find the perfect vendors for production rentals for your Holiday event – and along the way, maybe a few pointers for your other vendor needs as well.

Selecting a Holiday concert event production vendor for large scale events

Step One – Recognize you are in a different league. The simple fact of the matter is that once you get past the 1,000 attendee mark, the whole game changes. At 5,000 people, it changes again, and at 10,000 people, it’s a REAL party! You need to have professional audio and lighting services that fit your crowd size, and your expected number of attendees. Many times, this will necessitate bringing in additional power to handle the needs of the equipment, especially in outdoor environments. In some venues, it may be advantageous to ‘rig’ equipment; that is, hang it from ceiling supports to increase the look and feel of the space and the equipment.

The successful concert production services vendor will have experience in producing events relative to the amount of attendees you are expecting. If rigging is an option, choose a production vendor with rigging experience. Understand the venue you have selected may require insurance information from the concert production vendor – this is something a reputable vendor will be happy to provide. Likewise, a reputable concert production vendor will be happy to supply the power needs and requirements they have for their own equipment.

Step Two – Go with your instincts! Did the vendor listen to your needs on the phone? Did they ask questions and pay attention to your responses? Did they offer to do a site survey? Did they offer to provide you pictures of past events? In many cases, you want (and NEED!) a vendor who you are comfortable with. You’re not hiring a plumber here!

A good relationship between you and your vendor is key. Meet the potential vendor on site and perform a site survey with them. Asking for both customer AND vendor references is perfectly OK – in fact, a reputable vendor will welcome your request. A reputable vendor will be happy to provide photos of recent events. You should always take the time to check references with any vendor, but especially when choosing a concert production vendor. Obviously, avoid vendors who are condescending or rude.

Step Three – Ask your concert production services vendor for design advice. This is an often overlooked step that can really help you select the best concert production vendor possible. During the site survey, ask the vendor what other services they may be able to provide that will bring your party to the next level. A good vendor will be happy to brainstorm with you on design ideas. After all, they do hundreds of events per year – they might just have some ideas that will be great for your event!

A good holiday concert event production vendor can help with design. The best production services vendor will be evaluating the venue during the site survey for potential roadblocks as well as design ideas. Look for concert production vendors that are knowledgeable with fire codes and building codes. The best way to do this is to ask if they are Certified Building Contractors with any municipalities. Your vendor should be also able to help you with ideas for crowd movement and making sure your attendees are safe during your event.

The Shameless Sales Pitch

The staff at In Depth Events has provided holiday concert event production services and rentals for hundreds of large scale Holiday events – from huge corporate Christmas parties, to Neon New Years events for casinos, and everything in between. In our regular season, we’ve provided live event rentals for thousands of events of all shapes and sizes. We’ve also got some great production services that are ready for your guests, including the largest LED Dance Floor in the nation, as well as being one of the most experienced Glow Party Experts in the world. Our clients rely on our production experience – shouldn’t you? Make sure and Ask Us a Question to see how we can help with your next Holiday event. We look forward to hearing from you and working with you!

Pop 2 Life – Conan O’Brien Dallas, Tx 2014

Smart Marketing…

Most live event marketing campaigns are based around other, larger events. From concert lounges at SXSW, to sports apparel promotions surrounding the NBA All Star Jam, smart marketing teams combine their brands with the targets expected at national level events.

Conan O’Brien and a national level event…

The geniuses promoting the Conan O’Brien show targeted the hoopla surrounding NCAA March Madness in Dallas. A weeklong mini-tour using a branded Conan O’Brien Airstream trailer was dispatched, and guests were treated to live music, memorabilia, and Conan giveaways. Each tour drop was centered in an area guaranteed to have lots of walk-through, targeted traffic.

Production Needs…

Production Experience was contracted to handle the power needs, staging, audio, and lighting for each tour drop – as well as providing an ADA lift for disabled guests. Even with tight turnarounds, the crew of Production Experience performed flawlessly, and the end result was a very successful promotion for the show. Find out how our event experts can provide production for your live event marketing needs – contact us today!

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Using Stage and Roof Systems for Your Event: A Guide for Event Planners

At In Depth Events, we’ve built hundreds of rooftops for outdoor events. Whether your event is using a load bearing stage and roof system or a non load bearing stage and roof system (also called a genie roof, or a shade roof), the basic rules that apply to safety and successful use are the same. Below, we’ll go over the most important guidelines for a successful show!

Pre-planning with your production vendor

Vital to the process of setting up a successful event is pre-planning. In most cases, the stage and roof systems are central to the event, so it’s important to get an overhead site plan in place early in the game. Begin by placing the stage and roof in a central location, pointing away from any close residential areas. Then, you can sketch in vendor booths, points of entry and exit for audience and placement of vendor booths and port-o-potties. Once you have a working diagram, check for crowd flow.

It’s better to have your stage and roof systems on high ground for a variety of reasons. It’s better acoustically, because it allows the PA to throw farther. It’s helpful for visibility as well. Most importantly, if it rains, then the performance area doesn’t get flooded out.

All stage and roof systems need to be guyed down. In some cases, we’ll use ground stakes to guy a rooftop down. However, if the rooftop is to be placed on concrete, or in a grassy area where power, gas, or sewer lines are underground, we’ll use water ballast. It’s important to know which type of points we’ll be using long before our trucks arrive.

On site with your production crew

All production companies want you to have a successful event. However, we need your help to make this happen! First and foremost, make sure you or a senior member of your staff is on site at the pre-arranged load in time to show the crew exactly where the rooftop is going to be placed. Have a printed version of your overhead and a printed version of the schedule of events ready for the production crew chief. This simple step will solve the majority of timing and placement issues.

The production crew chief will need to be able to access a senior member of your event staff at all times during the event. If you are using radios, make sure he has one assigned to him and knows where to charge it up during off times. If you are using cell phones, make sure to swap numbers and check them. Communication is key!

Finally, please provide the basic necessities for your crew. Many times, a crew will show up to begin the build two days before the event starts. If the porta-potties are not scheduled until the day before the event, things can get messy. Also, please make arrangements for water and ice to be available to your stagehands as they build your rooftop, during the run of show and for strike. (The occasional pizza delivery doesn’t hurt, either!)

Promotional banners and soft goods

It’s common for banners to be used for both load bearing and non load bearing rooftops. Each rooftop has different sizes available for banner hangs, so make sure and check with your event professional to see what these sizes can be – and let them know you are planning on hanging banners on our structures. We’re happy to hang these banners for you, but please be aware of these guidelines:

All banners MUST BE made of blow through material. Flat vinyl banners will not be hung. Smilies are not acceptable.
All banners must be grommeted on all four sides. Grommets must be placed on 18″ centers.
Our crew chief or rooftop supervisor has the final authority on any banners hung on our structures.

All banner art should be above center. The most common banner placements are teaser banners (above the stage, on the downstage truss), backdrops and flybay banners.

Safety, Safety, Safety

At In Depth Events, we are rabid about the safety of your talent and your attendees. We make every effort to make sure our structures are safe, and we will always have a rooftop operator on site to make sure that all components are functioning properly. In fact, in many cases, we’ll use portable weather stations mounted to the rooftop itself to monitor weather events in real time.

Your on-site operator will always be watching for one of four occurrences that will cause us to bring the rooftop down.

#1: Heavy rain. Drizzle and small storms don’t affect us. A raging downpour does. If you see frogs coming from the sky and small rivers forming, we will bring the rooftop down.
#2: High winds. Our roof systems are rated for moderate winds, but high winds will cause us to bring the roof down. If you see Dorothy and Toto, it’s time for the roof to be lowered.
#3: Lighting in the area. Lighting strikes within a few miles of our rooftops are bad news. A metal structure higher than anything else around it is a natural conductor. Unless you want your hamburger well done, we’re dropping the roof.
#4: Someone runs a car into one of our uprights. Yes, this really has happened before. If someone driving on your show site manages to hit the large aluminum structure in the middle of the event area, he’s probably hit it hard enough to impair the structural integrity. The roof needs to come down and be checked.

In most cases, we can re-raise the roof and continue with the show once the danger has passed. However, the rooftop operator has sole authority on lowering the roof and on re-raising it. If your rooftop operator tells you it’s time to bring the rooftop down, there is a good reason for doing so.

Hopefully this blog has been informative for our event planner clients! For more information on In Depth Events and our event production capabilities, please Ask Us a Question today. We look forward to hearing from you and working with you on your event!

Experiences In Live Event Marketing:Verizon FIOS FEST!

FIOS FEST Rolls out across the US

As a live event marketing professional, I’ve been honored to be a part of some amazing live event marketing campaigns. When Verizon began to enable FIOS in the major US markets, I was selected to be a part the live event marketing group for one the largest fiber-optic roll outs of the new millennium. At the time, FIOS was a new entity, and our job was introducing it to folks that weren’t familiar with all it’s intricacies. This was a live event campaign across the country hitting all the major cities in states such as New York, Florida, Texas and California. We created a campaign that encompassed all key elements to execute a flawless marketing campaign. We named it FIOS FESTS. The following were elements that we implemented to ensure the best outcome possible for the client.

How we did it – by the numbers!

1. Pre-promote. Letting the local consumer base know where, when, what, and why in fun, creative ways to motivate consumers and drive interest for the live marketing event. For FIOS, we would set up in front of local businesses and speak to consumers one on one and offer fun incentives for their time. We also incorporated music by offering free music downloads from our site. For this campaign, pre-promotion was a key target for creating a great, well attended event.

2. Location. Finding a centralized location was another key factor in the overall execution of the FIOS events. With the FIOS FEST, we needed a football field-sized area that would hold several 20 foot x 20 foot tents, a fully loaded event stage and a footprint for vendors. Permits and approvals had to be obtained well in advance to avoid any last minute snafus that might have arisen. The idea was to make the event as accessible to as many of the locals as possible without having them make a major trek from end of the city to the other.

3. Production. For the FIOS FEST, and for every other event I’ve been a part of, the final and most critical element is incorporating the right production equipment. This will enhance and make sure your event comes across as professional endeavor and not some thrown together, last minute after thought. The stage is the focal point of any live event as it features the entertainment and contests going on throughout the day. For FIOS FEST, we used a SAM 550 mobile stage at each of our locations. This StageLine SAM550 model is the flagship of the StageLine fleet with a deck size of 50 feet x 38 feet and a load bearing rooftop capable of supporting 44,000 lbs. With flown Line Array, state of the art lighting, and (of course) FIOS banners, it made an impressive centerpiece to the FIOS FEST.

From FIOS to Production Experience, Inc.

My experience with the FIOS FEST campaign, as well as several other live event marketing promotions, has made me a valuable addition in my current position as Live Event Marketing Manager at Production Experience, Inc. The main keys as listed above are my steps to executing a flawless event anywhere from a few hundred, to thousands of participants. As always, “Go big or go home”! Your target consumers are worth it and they deserve the best in execution with the right production pieces at the core.

Category: Logistics