Image of Marketing Event Activation on College Campus

Choosing the Right Marketing Campaign Production Vendor

How important is the marketing campaign production vendor? A touring marketing campaign can be made or broken depending on the choices the marketing firm makes in the planning and during the entire run of the campaign. In today’s live event and experiential touring campaigns, production rental is a huge part of the event. Choosing the right vendor for audio, lighting, video and staging rentals can make (or break) your activation. The number one key element for a smooth running program is having the right production support.

Production elements such as sound system needs, LED Video Walls and décor lighting – can make or break your touring campaign. You are literally moving a footprint from one side of the country to the other with pitfalls waiting for you at every turn. It sounds daunting, doesn’t it? Why would any sane person even attempt this Barnum and Bailey circus?

Get the attention your brand deserves – engage the consumer!

Simply put – it’s the most effective way to communicate a brand to the consumer. Live event marketing allows a company to communicate directly to the consumer in a one on one dialogue. This has far more impact than a radio ad, print ad or billboard. Consumers want to feel special and unique – not just a number in an overpopulated society trying to step over each other to get noticed. To get this attention, you’ve got to have a marketing campaign production vendor providing the technical requirements that make a live event possible. None of this could be possible without the right production support.

In Depth Events to the rescue! With over 10 years of experience as a marketing campaign production vendor, we know how to get the circus from point A to point B in the most effective and efficient way possible while having your campaign stand out from the crowd. You have enough to worry about. Leave the logistics to In Depth Events and sit back and enjoy the show while clients rave about how well the campaign is running. Staging, lighting, audio and promo vehicles are just a few elements we do best. You can’t have a successful campaign when you can’t communicate to your target audience. They need to be able to hear, see and experience the brand in a seamless fashion so they walk away with an experience they’ll remember for a lifetime. Get the right production support and take your marketing campaign to the next level.

Hopefully this blog has been informative for our event planner clients! For more information on In Depth Events and our event production capabilities, please Ask Us a Question today. We look forward to hearing from you and working with you on your event!

Experiential Marketing – Cost Effectiveness for your Brand

Quality Interaction with Potential Consumers

In this day and age of media bombardment, one on one interaction is becoming increasingly more essential to get your product or service in front of consumers. As the consumer interacts with a real person in a branded setting, the consumer gets the opportunity to ‘touch and feel’ – which increases brand loyalty. The need for this type of quality interaction has never been more important than it is today.

The average attention span in 2012 was 8 seconds. I’m sure it’s gone down this year. Companies need to get in front of consumers. What is the best way to accomplish that? In my opinion, it’s Experiential Marketing – creating a memorable experience for the consumer in a short window. The days of billboards being effective as they once were are gone. Radio and TV ads are not even remotely as effective as they once were. Where does a company go to truly affect their bottom line instantaneously? Experiential Marketing, along with social media, can support a brand like no other marketing strategy.

Cost effectiveness is one of the first thing companies look for when sourcing ways to promote and Experiential Marketing comes in at far less than ‘traditional’ marketing. According to On Board Experiential Marketing; the average cost per impression was $.04 compared to $.033 for a national magazine ad and $.19 for prime time TV ads. Clearly Experiential Marketing is the more cost effective way to go while getting in front of the consumer and maximizing that 8 second window.

Choosing your Marketing Firm and your Production Company

How does one go about securing the right marketing agency? Seek out those with experience, knowledge, and the right production company to support the campaign. Whether you’re looking to promote the latest razor or introduce the newest blockbuster movie, you need a marketing team that will work with you from start to finish. You must check references and do your due diligence when sourcing a marketing firm. How long have they been in business and what campaigns have they worked on in the past? These are just two of the crucial elements in selecting the right agency for you.

Having the proper production support, including the audio system, staging needs, and generator rentals is critical to making any marketing campaign work. The staff at In Depth Events has been doing this for awhile and know their stuff. Based in the great state of Texas with a logistics team that goes all over the nation, the good people at In Depth Events have been supporting events and marketing campaigns for years – proving that they’re among the best at what they do with state of the art components.

At the end of the day, an Experiential Marketing campaign, coupled with the resources of a top notch Marketing Firm and Production Company will help market and promote your next hot product or service for the best return on investment. Sit back and see the impact on your bottom line.

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How to Choose the Right Sound System Rental for your Live Event

A full concert audio line array system for an outdoor festival

Contrary to popular belief, not everyone is an audio engineer. However, you wouldn’t think so if you’ve ever attended a live event with bad audio. As the audience is leaving (usually before the event has ended) the common sentence heard from the audience is typically a version of “Wow, that sounded really bad!” Sometimes, the word used is a little more vulgar and rhymes with ‘fit’ – you know which one I mean!

Choosing the right sound system rental is a vital part of the process of doing live events. The audio at your event needs to be clear with full range of lows to highs accurately broadcast. Notice that I didn’t say ‘loud’, because loud isn’t necessarily good sound! As a live event producer, marketing firm or even the ‘man on the street’ – live audio needs to sound good to get the message across. Hopefully, this article will allow you to walk away with a little more information on selecting the proper sound system rental for your specific type of event.

In this article, we’ll begin with the basics and talk about loudspeakers. Loudspeakers can be grouped into two major categories for live events: Conventional Loudspeakers and Line Array.

Conventional Speakers

Conventional speakers (also known as point source boxes for the technically astute) are based on the same designs and components that became popular with the advent of the telephone and gramophone. You’ve seen these types of speakers ever since you were a kid and they are typically used for everything from high school choir performances to smaller concerts. Some people consider them a cheaper alternative to Line Array, but they are not the poor cousin. Conventional speakers have several advantages over Line Array, including the ability to cover a more diverse type of venue, better volume control in smaller areas and a much more natural sound at lower volume levels.

Line Array

Line Array, while still using similar components as conventional speakers, are a different breed of loudspeakers. Introduced in the mid-90’s, Line Array uses constructive interference to throw sound farther than is possible with conventional loudspeakers. Typically, a Line Array is flown; hung from the ceiling of a venue or from a load bearing structure, as pictured. Line Array is also normally louder than conventional speakers. As a result, it’s used for large concerts in both indoor and outdoor venues. However, it’s not a solution for every show – it’s limitations in directivity and the very nature of its long throw characteristics make it a poor choice for intimate venues, certain types of outdoor events and events where flying PA is impractical.

Technological advances in loudspeaker and amplification technology has made both types of loudspeakers viable options for your sound system rental depending on the type of venue and event you are planning.

The Most Trusted Name in Sound, Stage, Lighting and Video Production Vendors

As a marketing or PR firm, the choice of the right live event production vendor for your live event can mean the difference between dizzying success or dismal failure. You need a company that can provide a safe, structurally sound stage and rooftop. A company that can provide the appropriate sound system for the venue. A company with experience in different types of lighting for different types of events. A company that knows how video can motivate an audience. And, hopefully, a company that can truck it all to your activation site, no matter what market your live event is in.

If you are reading this and nodding your head, then you’ve found the right place. Our company, In Depth Events, is made up of experts at all of the above. Of course, anyone can SAY that, but how do you prove it? For us, it’s a simple matter of showing you our experience through the pictures of shows we’ve helped produce, a quick look at our repeat client base and the compliments of our past clients.

Most importantly, however, is not our technical expertise. It’s the way we work with our clients. You’ll find that we speak your language and our friendly sales staff is almost physic when it comes to anticipating your needs. On site, our technical staff is willing to accommodate your client’s needs to an astounding degree. Our entire team is there to make your show look great, which makes you look great in the eyes of your end client.

Does this sound like your dream company? For more information on In Depth Events and live event production vendor capabilities, please Ask Us a Question today. We look forward to hearing from you and working with you on your event!

Category: Events