How important is the marketing campaign production vendor? A touring marketing campaign can be made or broken depending on the choices the marketing firm makes in the planning and during the entire run of the campaign. In today’s live event and experiential touring campaigns, production rental is a huge part of the event. Choosing the right vendor for audio, lighting, video and staging rentals can make (or break) your activation. The number one key element for a smooth running program is having the right production support.
Production elements such as sound system needs, LED Video Walls and décor lighting – can make or break your touring campaign. You are literally moving a footprint from one side of the country to the other with pitfalls waiting for you at every turn. It sounds daunting, doesn’t it? Why would any sane person even attempt this Barnum and Bailey circus?
Get the attention your brand deserves – engage the consumer!
Simply put – it’s the most effective way to communicate a brand to the consumer. Live event marketing allows a company to communicate directly to the consumer in a one on one dialogue. This has far more impact than a radio ad, print ad or billboard. Consumers want to feel special and unique – not just a number in an overpopulated society trying to step over each other to get noticed. To get this attention, you’ve got to have a marketing campaign production vendor providing the technical requirements that make a live event possible. None of this could be possible without the right production support.
In Depth Events to the rescue! With over 10 years of experience as a marketing campaign production vendor, we know how to get the circus from point A to point B in the most effective and efficient way possible while having your campaign stand out from the crowd. You have enough to worry about. Leave the logistics to In Depth Events and sit back and enjoy the show while clients rave about how well the campaign is running. Staging, lighting, audio and promo vehicles are just a few elements we do best. You can’t have a successful campaign when you can’t communicate to your target audience. They need to be able to hear, see and experience the brand in a seamless fashion so they walk away with an experience they’ll remember for a lifetime. Get the right production support and take your marketing campaign to the next level.
Hopefully this blog has been informative for our event planner clients! For more information on In Depth Events and our event production capabilities, please Ask Us a Question today. We look forward to hearing from you and working with you on your event!