Experiential Marketing – Cost Effectiveness for your Brand

Quality Interaction with Potential Consumers

In this day and age of media bombardment, one on one interaction is becoming increasingly more essential to get your product or service in front of consumers. As the consumer interacts with a real person in a branded setting, the consumer gets the opportunity to ‘touch and feel’ – which increases brand loyalty. The need for this type of quality interaction has never been more important than it is today.

The average attention span in 2012 was 8 seconds. I’m sure it’s gone down this year. Companies need to get in front of consumers. What is the best way to accomplish that? In my opinion, it’s Experiential Marketing – creating a memorable experience for the consumer in a short window. The days of billboards being effective as they once were are gone. Radio and TV ads are not even remotely as effective as they once were. Where does a company go to truly affect their bottom line instantaneously? Experiential Marketing, along with social media, can support a brand like no other marketing strategy.

Cost effectiveness is one of the first thing companies look for when sourcing ways to promote and Experiential Marketing comes in at far less than ‘traditional’ marketing. According to On Board Experiential Marketing; the average cost per impression was $.04 compared to $.033 for a national magazine ad and $.19 for prime time TV ads. Clearly Experiential Marketing is the more cost effective way to go while getting in front of the consumer and maximizing that 8 second window.

Choosing your Marketing Firm and your Production Company

Image of Sports Marketing EventHow does one go about securing the right marketing agency? Seek out those with experience, knowledge, and the right production company to support the campaign. Whether you’re looking to promote the latest razor or introduce the newest blockbuster movie, you need a marketing team that will work with you from start to finish. You must check references and do your due diligence when sourcing a marketing firm. How long have they been in business and what campaigns have they worked on in the past? These are just two of the crucial elements in selecting the right agency for you.

Having the proper production support, including the audio system, staging needs, and generator rentals is critical to making any marketing campaign work. The staff at In Depth Events has been doing this for awhile and know their stuff. Based in the great state of Texas with a logistics team that goes all over the nation, the good people at In Depth Events have been supporting events and marketing campaigns for years – proving that they’re among the best at what they do with state of the art components.

At the end of the day, an Experiential Marketing campaign, coupled with the resources of a top notch Marketing Firm and Production Company will help market and promote your next hot product or service for the best return on investment. Sit back and see the impact on your bottom line.

Hopefully this blog has been informative for our event planner clients! For more information on In Depth Events and our event production capabilities, please Ask Us a Question today. We look forward to hearing from you and working with you on your event!

About Author:

Robert Chapman is a father, business developer, event professional, musician, and writer. Out of all the writing Robert has done, his favorite are the Event Planner Guides, which have been read and downloaded by tens of thousands of event professionals.

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