Miller Lite was ALL OVER this year's SXSW. First, they brought back the Original Lite Can, blanketed every form of mass media and digital communication, and if that wasn't enough, they decided that they just HAD to be the top level Super Sponsorship Partner for the...
When the NYC based brand influencers at Complex Media told us they were converting a house off of 3rd St. into their "home away from home" for SXSW, we asked them, "How can we help?" We understood that they wanted to throw a legit house party vibe at a select few SXSW...
I had doubts about going to this year's South by Southwest show. Not just my typical jaded and cynical doubts over a perceived loss of authenticity, I couldn't find my passion for the experience. Looking over different press junkets, twitter feeds and blog articles,...