Experiential Marketing – Cost Effectiveness for your Brand

Quality Interaction with Potential Consumers

In this day and age of media bombardment, one on one interaction is becoming increasingly more essential to get your product or service in front of consumers. As the consumer interacts with a real person in a branded setting, the consumer gets the opportunity to ‘touch and feel’ – which increases brand loyalty. The need for this type of quality interaction has never been more important than it is today.

The average attention span in 2012 was 8 seconds. I’m sure it’s gone down this year. Companies need to get in front of consumers. What is the best way to accomplish that? In my opinion, it’s Experiential Marketing – creating a memorable experience for the consumer in a short window. The days of billboards being effective as they once were are gone. Radio and TV ads are not even remotely as effective as they once were. Where does a company go to truly affect their bottom line instantaneously? Experiential Marketing, along with social media, can support a brand like no other marketing strategy.

Cost effectiveness is one of the first thing companies look for when sourcing ways to promote and Experiential Marketing comes in at far less than ‘traditional’ marketing. According to On Board Experiential Marketing; the average cost per impression was $.04 compared to $.033 for a national magazine ad and $.19 for prime time TV ads. Clearly Experiential Marketing is the more cost effective way to go while getting in front of the consumer and maximizing that 8 second window.

Choosing your Marketing Firm and your Production Company

How does one go about securing the right marketing agency? Seek out those with experience, knowledge, and the right production company to support the campaign. Whether you’re looking to promote the latest razor or introduce the newest blockbuster movie, you need a marketing team that will work with you from start to finish. You must check references and do your due diligence when sourcing a marketing firm. How long have they been in business and what campaigns have they worked on in the past? These are just two of the crucial elements in selecting the right agency for you.

Having the proper production support, including the audio system, staging needs, and generator rentals is critical to making any marketing campaign work. The staff at In Depth Events has been doing this for awhile and know their stuff. Based in the great state of Texas with a logistics team that goes all over the nation, the good people at In Depth Events have been supporting events and marketing campaigns for years – proving that they’re among the best at what they do with state of the art components.

At the end of the day, an Experiential Marketing campaign, coupled with the resources of a top notch Marketing Firm and Production Company will help market and promote your next hot product or service for the best return on investment. Sit back and see the impact on your bottom line.

Hopefully this blog has been informative for our event planner clients! For more information on In Depth Events and our event production capabilities, please Ask Us a Question today. We look forward to hearing from you and working with you on your event!

Using an Outdoor LED Dance Floor Rental as a Centerpiece for Live Event Activations

Have you ever needed a central, focused location for an outdoor activation? An area in the middle of your event that really brings attention to what is happening without worrying about distractions? A bold, lit area that immediately draws your attendees to the area that you want focused on? Consider an outdoor LED Dance Floor rental for your event!

One of our most recent events was an outdoor activation for a major shoe manufacturer. This live, private event sent invitations to a state ranked football team for product giveaway and staged the event in an outdoor football field. The event was held after dark with a party theme, DJ and lounge furniture. However, a focus point was needed to draw attention to the middle of the activation at the right time.

An outdoor LED Dance Floor turned out to be the perfect centerpiece of the event. On cue, the dance floor lit up in bright white, highlighting the product, the players and the activation in an exciting and dynamic way. The end client was very happy with the finished product and was very pleased that attention to their brand of shoes was presented in such a memorable way. And In Depth Events is one of a handful of companies across the United States that offers outdoor LED Dance Floors for rental.

Choosing a Production Company to Provide Outdoor Support for LED Video Screens

So, you’re sitting at home, relaxing, and suddenly the light you are sitting under begins to flicker on and off and the wonderful smell of burning insulation assaults your nostrils. What do you do? Find your handy wire cutters and start snipping away? Get a glass of water and put the fire out? Ignore it and walk outside to watch the house burn down? No! You call the experts and tell them to get there as quickly as possible, right?

Now, ask yourself what happens when a client asks you to hang twenty tons of LED wall in an outdoor environment. Do you go to your garage and pull out the old movie screen Dad used to show the slides of family vacations? Or do you call the experts?

At In Depth Events, we’re the experts for all types of production needs. One of the many things we have experience in is load bearing structures for concerts and festivals. We’ve taken that experience and equipment and made ourselves one of the premier experts in the United States for load bearing LED screen supports.

Very few companies in the United States have the experience or equipment to hang an large format LED wall properly. Even fewer have the ability to hang them in an outdoor, free standing environment. However, that’s just what we do. Our experts can hang your screen in a variety of applications on a variety of surfaces. Our trucking and logistics team can get our structures anywhere in the country. And, our network of structural engineers can satisfy the most demanding permit requirements.

As a marketing professional, promoter, or PR firm, you owe it to your clients to choose the right expert for the job. Choose a company with the experience, equipment and talent to provide the best structure for your LED video screen – In Depth Events.

Image of Sound System Rental for Live Event

How to Choose the Right Sound System Rental for your Live Event

A full concert audio line array system for an outdoor festival

Contrary to popular belief, not everyone is an audio engineer. However, you wouldn’t think so if you’ve ever attended a live event with bad audio. As the audience is leaving (usually before the event has ended) the common sentence heard from the audience is typically a version of “Wow, that sounded really bad!” Sometimes, the word used is a little more vulgar and rhymes with ‘fit’ – you know which one I mean!

Choosing the right sound system rental is a vital part of the process of doing live events. The audio at your event needs to be clear with full range of lows to highs accurately broadcast. Notice that I didn’t say ‘loud’, because loud isn’t necessarily good sound! As a live event producer, marketing firm or even the ‘man on the street’ – live audio needs to sound good to get the message across. Hopefully, this article will allow you to walk away with a little more information on selecting the proper sound system rental for your specific type of event.

In this article, we’ll begin with the basics and talk about loudspeakers. Loudspeakers can be grouped into two major categories for live events: Conventional Loudspeakers and Line Array.

Conventional Speakers

Conventional speakers (also known as point source boxes for the technically astute) are based on the same designs and components that became popular with the advent of the telephone and gramophone. You’ve seen these types of speakers ever since you were a kid and they are typically used for everything from high school choir performances to smaller concerts. Some people consider them a cheaper alternative to Line Array, but they are not the poor cousin. Conventional speakers have several advantages over Line Array, including the ability to cover a more diverse type of venue, better volume control in smaller areas and a much more natural sound at lower volume levels.

Line Array

Line Array, while still using similar components as conventional speakers, are a different breed of loudspeakers. Introduced in the mid-90’s, Line Array uses constructive interference to throw sound farther than is possible with conventional loudspeakers. Typically, a Line Array is flown; hung from the ceiling of a venue or from a load bearing structure, as pictured. Line Array is also normally louder than conventional speakers. As a result, it’s used for large concerts in both indoor and outdoor venues. However, it’s not a solution for every show – it’s limitations in directivity and the very nature of its long throw characteristics make it a poor choice for intimate venues, certain types of outdoor events and events where flying PA is impractical.

Technological advances in loudspeaker and amplification technology has made both types of loudspeakers viable options for your sound system rental depending on the type of venue and event you are planning.

Author: Robert Chapman