Image of Event Activation at the Essence Festival

The Perfect Event Activation for the Essence Festival!

At In Depth Events, we work with marketing firms all over the world to help promote their clients brands. Our clients range from sports marketing firms to guerrilla marketing firms – and everything in between! Our marketing firm clients promote cutting edge products and we are here to make the technical production side of their event activation work flawlessly.

Professional Marketing Event Activation at the Essence Festival

For the last two years, the founders of In Depth Events worked with one of the most respected marketing companies in the world on a very specific live activation. The Marketing Arm needed a an event production partner to create an event activation at the Essence Festival. This annual event in New Orleans was started to support Essence magazine and is “The Party with a Purpose” for African-American women from all over the United States.

The end client in this event space used our signature LED Dance Floor as a centerpiece to the activation. Paired with the eye-catching floor is a custom built DJ booth with LED lighting on the front and sides as well. This dynamic look blends perfectly with the other set pieces in the event activation and provides a virtual magnet to get people into the booth and boogie down on the LED Dance Floor – all while getting eyes and impressions on the client logo and branding!

Custom LED Lighted DMX Controllable DJ Booth

The Essence Festival is certainly not our largest activation. However, it offers a highlight to one of our fun, niche products that included some custom work as well. This activation remains one of our favorites because of the great companies we get to work with, the fun atmosphere of the activation and the seamless way that all the elements come together to promote the client brand.

Are you interested in finding out how In Depth Events can help your clients brand? Ask Us a Question today and let us know how we can bring your activation ideas to life!

Flush Mount Acrylic Pool Covers – An Event Planners Guide

Maximize your event space and create a unique swimming pool cover look

At In Depth Events, we are always looking for innovative ways to really amplify the impact and create unforgettable memories for your event. We’ve recently developed a new swimming pool cover mounting technology that can transform any pool into a elegant dance floor or walkway that is completely flush with the deck surface. It’s almost as if your floating on water.

You will always have the normal pool cover options available: Standard rental staging surface / Frosted pool cover surface / Clear pool cover surface… which are all great options to maximize your event. You can learn more about the standard options for rental swimming pool covers here.

With the new flush mount swimming pool cover, we’re providing an enhanced option with more “WOW factor”. You can see in the image above the stunning ambiance created by a flush mount pool cover rental. This particular project was for a private event held in the Dallas area. After the party, the event coordinator stated the party was flawless and her client was extremely pleased.

Benefits of Using a Flush Mount Pool Cover

We’ve covered the sexy details about the flush mount pool cover, but there is a lot more to learn. Aside from the exquisite visual aspect, here are other key benefits that make a flush mount pool cover ideal for any corporate or residential event:

The frame is constructed from steel connected by steel crossbar stabilizers. We install all materials onto a protective barrier which prevents your swimming pool and deck surface from damage during the install or dismantle process. Your choice of clear or frosted plexi-glass panels are mounted to the frame and precisely cut to fit the size and shape of your pool area. The flush transition from the pool cover to the deck surface creates a safer area for your guests which can help minimize the risk of trips and falls.

Take a look at the before and after images below so you can see the amazing transformation that takes place during the flush mount pool cover installation process.

The image on the left is the swimming pool before the event took place. The image on the right is the same pool, after the flush mount pool cover installation was complete.

If you’re ready to take the plunge on a swimming pool cover rental, then Ask a Question of the experts at In Depth Events. We look forward to hearing from you and working with you!

Extreme Weather Conditions at Live Events

Outdoor events and activations are in a class by themselves. In addition to the difficulties of production requirements, parking and crowd control, you also have to add fencing, porta-potties and the tempestuous moods of Mother Nature. In this post, we’ll discuss how to plan for bad weather conditions at live events and the specific conditions that our technicians are trained to look for when determining whether or not to continue an event in bad weather.

Unpredictable weather and live events

Image of Safety During Bad Weather Conditions

Safety During Bad Weather Conditions is the Number One Priority for In Depth Events

In our home State of Texas, weather can be… fickle. It’s an old joke here that “If you don’t like the weather in Texas, just wait a minute and it will change.” Of course, our touring and logistics groups handle activations and experiential events all over the nation. We’ve been drowned in Denver, deluged in Duluth and snowed on in St Paul. We’ve been hailed on in Helena, had sleet in San Antonio and tornadoes in… well, you get the idea. The point is we are very experienced with bad weather conditions at live events and how to make sure the equipment and your attendees are safe before, during and after bad weather strikes.

As a production company, we have to be ready for all types of weather at an outdoor event. Rain gear and pop-up tents are part of every single pack that goes on the truck. All of our electrical distribution systems are water resistant and rated for outdoor use. Our ballast plans for our rooftops are specifically designed with high wind conditions in mind.

Speaking of rooftops – whenever we do a stage and roof system, we will always have a roof tech on site to monitor the roof and the weather conditions at any time there is activity on the stage. On most of our outdoor rental stage and roof system builds, you’ll see a weather station including an anemometer and a rain gauge on the structure. Monitoring the weather at all times is a big part of our commitment to safety on the event site.

Make sure your event company has a bad weather plan

After the rain – back to the show!

Especially when using rooftops or mobile stages – it’s imperative that production company that you have contracted has a bad weather plan. With our company, it’s our Rooftop Emergency Procedures. This document has very specific tolerances for wind and rain and clearly explains our responsibility to our clients in case of bad weather.

In addition to this document, it’s also important for everyone to sit down long before the event and discuss the issues related to bad weather conditions at live events. The promoter, production company, venue owner and (if possible) the municipality should all be given well-defined roles and responsibilities for dealing with bad weather. Knowing these roles beforehand can save precious minutes and provide a well-organized response for attendees.

Do you have questions about weather and your outdoor activation, concert, or festival? Ask a Question of the bad weather safety experts at In Depth Events. We’re happy to take our knowledge and experience and apply it to your event. We look forward to hearing from you and working with you!

Confetti Blower at a Graduation Ceremony

Graduation Stage Rentals – An Event Planners Guide

Commencement and Graduation Stage Rentals – Identifying Specific Needs

Whether it’s for a community college, a high school, a four year university or even a vocational school, commencements are an important transition for students, instructors and attendees. Identifying specific needs for your graduation stage rentals is the first step in making sure the graduation ceremonies go smoothly for everyone.

There are several questions to ask that will determine stage size and height. How many people will be on stage? Is the event outdoors or indoors? Will you require seating risers on the rear of the stage for professors and administrators? How many graduates will you have? Additionally, you need to consider the venue. For example, many high schools will use the football stadium on campus for commencement. A stage that would look huge in a small room may look tiny in this environment. Is there a game the night before or the night of? Has anyone else reserved the stadium? How will vendors get staging and chairs onto the field?

Graduation stage rentals, the ADA and vendor selection

The ADA, or Americans with Disabilities Act, was signed into law in 1990. For staging vendors, it mandates on a federal level the use of handrails and ramps on temporary and permanent stages. In addition to compliance with the ADA, graduation stages must also comply with municipal building codes for staging and structure builds. Some municipalities will also require review by the county Fire Marshall for safety and accessibility.

It’s incredibly important that your stage meets or exceeds local building codes as well as ADA requirements. The most successful staging vendors will verify building codes, ADA requirements and fire code requirements long before they arrive to setup your stage. Look for staging vendors who are Certified Building Contractors within your local municipality, or the nearest large city if you are in a suburban or rural area.

The shameless sales pitch for graduation stage rentals

We have been providing graduation stage rentals for many years as well as other production and rental services. Chair rentals, sound system rentals, press risers and audience risers are all within our range of services to our clients.

Ask Us a Question today and find out why our clients return to In Depth Events event experts year after year. We look forward to hearing from you and working with you!