Tips and Tricks for Stepping Up in the Live Event Marketing Game

In the business of live event marketing, the key is reaching the most people as effectively as possible. Live events continue to evolve each year, incorporating more and more social media elements along with keeping the things that worked in the past. How can you step up your event game and have the greatest impact on the consumer?

Size DOES matter in live events!

Footprint size and location of said footprint is a great place to start. Size does matter in this instance. If you can be outside you really get more visibility and foot traffic than an indoor space. Don’t be afraid to spend a little more on a larger sized section. The extra investment always pays off with increased overall numbers and interactions.

Impressions, Interactions and Interactives

Location goes hand in hand with your footprint. Where do you need to set up to give your team the best opportunity to make the most impressions? Normally, if you’re just going for impressions; you should secure a spot near one of the entrances or exits. However, if you need interactions this may backfire on you as consumers are usually rushing in or rushing out – making it more difficult to engage your key demographic. I would suggest somewhere in the thick of the event at a corner where there is plenty of foot traffic coming from all directions.

The next element to step up your event game would be your interactives. Consumers love sweepstakes and an opportunity to win no matter what the prize. Make it a trip, shopping spree or even cold hard cash. Anything that drives the consumer to your footprint and initiates conversation with the promotional professional.

Bring the A Game with technology

Once the consumer is captivated by the scope of your footprint and giveaway; now is your chance to impress with technology. Take your product or service to the next level with techno enhancement. LED walls, professional sound, lighting and staging are all tools to bring foot traffic, and ultimately, close the deal. Be ready for the all the accolades to come pouring in from your live event marketing attendees – and from your end client!

Oh…and don’t forget to have fun. This always creates a more welcoming environment for consumers when they see your team enjoying the moment.

Hopefully this blog has been informative for our event planner clients! For more information on In Depth Events and our event production capabilities, please Ask Us a Question today. We look forward to hearing from you and working with you on your event!

Using an Outdoor LED Dance Floor Rental as a Centerpiece for Live Event Activations

Have you ever needed a central, focused location for an outdoor activation? An area in the middle of your event that really brings attention to what is happening without worrying about distractions? A bold, lit area that immediately draws your attendees to the area that you want focused on? Consider an outdoor LED Dance Floor rental for your event!

One of our most recent events was an outdoor activation for a major shoe manufacturer. This live, private event sent invitations to a state ranked football team for product giveaway and staged the event in an outdoor football field. The event was held after dark with a party theme, DJ and lounge furniture. However, a focus point was needed to draw attention to the middle of the activation at the right time.

An outdoor LED Dance Floor turned out to be the perfect centerpiece of the event. On cue, the dance floor lit up in bright white, highlighting the product, the players and the activation in an exciting and dynamic way. The end client was very happy with the finished product and was very pleased that attention to their brand of shoes was presented in such a memorable way. And In Depth Events is one of a handful of companies across the United States that offers outdoor LED Dance Floors for rental.

Choosing a Production Company to Provide Outdoor Support for LED Video Screens

So, you’re sitting at home, relaxing, and suddenly the light you are sitting under begins to flicker on and off and the wonderful smell of burning insulation assaults your nostrils. What do you do? Find your handy wire cutters and start snipping away? Get a glass of water and put the fire out? Ignore it and walk outside to watch the house burn down? No! You call the experts and tell them to get there as quickly as possible, right?

Now, ask yourself what happens when a client asks you to hang twenty tons of LED wall in an outdoor environment. Do you go to your garage and pull out the old movie screen Dad used to show the slides of family vacations? Or do you call the experts?

At In Depth Events, we’re the experts for all types of production needs. One of the many things we have experience in is load bearing structures for concerts and festivals. We’ve taken that experience and equipment and made ourselves one of the premier experts in the United States for load bearing LED screen supports.

Very few companies in the United States have the experience or equipment to hang an large format LED wall properly. Even fewer have the ability to hang them in an outdoor, free standing environment. However, that’s just what we do. Our experts can hang your screen in a variety of applications on a variety of surfaces. Our trucking and logistics team can get our structures anywhere in the country. And, our network of structural engineers can satisfy the most demanding permit requirements.

As a marketing professional, promoter, or PR firm, you owe it to your clients to choose the right expert for the job. Choose a company with the experience, equipment and talent to provide the best structure for your LED video screen – In Depth Events.

The Most Trusted Name in Sound, Stage, Lighting and Video Production Vendors

As a marketing or PR firm, the choice of the right live event production vendor for your live event can mean the difference between dizzying success or dismal failure. You need a company that can provide a safe, structurally sound stage and rooftop. A company that can provide the appropriate sound system for the venue. A company with experience in different types of lighting for different types of events. A company that knows how video can motivate an audience. And, hopefully, a company that can truck it all to your activation site, no matter what market your live event is in.

If you are reading this and nodding your head, then you’ve found the right place. Our company, In Depth Events, is made up of experts at all of the above. Of course, anyone can SAY that, but how do you prove it? For us, it’s a simple matter of showing you our experience through the pictures of shows we’ve helped produce, a quick look at our repeat client base and the compliments of our past clients.

Most importantly, however, is not our technical expertise. It’s the way we work with our clients. You’ll find that we speak your language and our friendly sales staff is almost physic when it comes to anticipating your needs. On site, our technical staff is willing to accommodate your client’s needs to an astounding degree. Our entire team is there to make your show look great, which makes you look great in the eyes of your end client.

Does this sound like your dream company? For more information on In Depth Events and live event production vendor capabilities, please Ask Us a Question today. We look forward to hearing from you and working with you on your event!

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