Liberman Broadcasting takes Pepsi Sponsorship to Next Level

Liberman Broadcasting has been a valued concert production client for several years. We’ve been pleased to handle full concert production services for bi-annual concerts in both the Dallas and Houston markets with attendance topping 20,000 people per event.

This was a wonderful added touch for my client and really brought the energy of the event to its peak. A great way to brand the product, giving the crowd a feeling of excitement by using the confetti to drive it home.

Joanna Garland, Liberman Broadcasting

The Dallas team contacted us and let us know that they were wanting to do something special for Pepsi – a new title sponsor for the spring concert production event. Our team of experts listened carefully and, collaborating with Liberman staff, came up with two ideas that were utilized for the event. The first concept was a ‘Best Seat in the House’ riser – a covered VIP riser 20 feet off stage right behind the concert barricade, where lucky winners could watch the show up close (and receive Pepsi giveaways).

However, the most visible addition to the show was a surprise to the sponsors!  We worked closely together with Liberman Broadcasting to orchestrate a confetti streamer blast over the crowd directly before the headlining act took the stage. The effect electrified the crowd, provided a perfect entry for the headlining act and delighted the Pepsi sponsorship team!

Hopefully this blog has been informative for our event planner clients! For more information on In Depth Events and our event production capabilities, please Ask Us a Question today. We look forward to hearing from you and working with you on your event!

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