New Trends in Live Event Marketing – Concert Lounges, VIP Lounges, Skyboxes and Viewing Platforms
A New Way to See the Show – Concert Lounges, VIP Lounges, Skyboxes and Viewing Platforms It’s an age old problem for marketers at concerts, festivals and sporting events – how do you actively engage the audience for your product or service from a 20 foot x 10 foot booth ...
Airbnb Park @ SXSW 2014
Airbnb Park was a big ol’ slice of Americana topped with a thin layer of Scandinavian designed icing. More importantly, it was another fantastic opportunity to help build out a true “experiential footprint” for a cutting edge client. When the uber cool Silicon Valley based, “Pirate’s of Couch Surfing” wanted ...
GMR Miller Lite Lounge @ Butler Park, SXSW 2014
Miller Lite was ALL OVER this year’s SXSW. First, they brought back the Original Lite Can, blanketed every form of mass media and digital communication, and if that wasn’t enough, they decided that they just HAD to be the top level Super Sponsorship Partner for the ENTIRE Event. So, when ...
The Complex Complex, SXSW 2014
When the NYC based brand influencers at Complex Media told us they were converting a house off of 3rd St. into their “home away from home” for SXSW, we asked them, “How can we help?” We understood that they wanted to throw a legit house party vibe at a select ...
SXSW Music 2014: A Production Company’s Retrospective
I had doubts about going to this year’s South by Southwest show. Not just my typical jaded and cynical doubts over a perceived loss of authenticity, I couldn’t find my passion for the experience. Looking over different press junkets, twitter feeds and blog articles, nothing I came across about this ...
Is Your Nightlife Bad for Your Health? How to Sustainably Party Like a Rockstar
I’d like to consider myself your average, run of the mill thirty something. I wake up, go to work and come back home like any other red-blooded, taxpaying American. I am becoming increasingly aware, however, that most of what I consider to be standard weekend nightlife activity is not doing ...
