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Tips and Tricks for Stepping Up in the Live Event Marketing Game
In the business of live event marketing, the key is reaching the most people as effectively as possible. Live events continue to evolve each year, incorporating more and more social media elements along with keeping the things that worked in the past. How can you step up your event game ...

Choosing the Right Marketing Campaign Production Vendor
How important is the marketing campaign production vendor? A touring marketing campaign can be made or broken depending on the choices the marketing firm makes in the planning and during the entire run of the campaign. In today’s live event and experiential touring campaigns, production rental is a huge part ...

Experiential Marketing – Cost Effectiveness for your Brand
Quality Interaction with Potential Consumers In this day and age of media bombardment, one on one interaction is becoming increasingly more essential to get your product or service in front of consumers. As the consumer interacts with a real person in a branded setting, the consumer gets the opportunity to ...

Using an Outdoor LED Dance Floor Rental as a Centerpiece for Live Event Activations
Have you ever needed a central, focused location for an outdoor activation? An area in the middle of your event that really brings attention to what is happening without worrying about distractions? A bold, lit area that immediately draws your attendees to the area that you want focused on? Consider ...

Choosing a Production Company to Provide Outdoor Support for LED Video Screens
So, you’re sitting at home, relaxing, and suddenly the light you are sitting under begins to flicker on and off and the wonderful smell of burning insulation assaults your nostrils. What do you do? Find your handy wire cutters and start snipping away? Get a glass of water and put ...

How to Choose the Right Sound System Rental for your Live Event
A full concert audio line array system for an outdoor festival Contrary to popular belief, not everyone is an audio engineer. However, you wouldn’t think so if you’ve ever attended a live event with bad audio. As the audience is leaving (usually before the event has ended) the common sentence ...