July 4, 2017 – An event management firm’s Recap!

Like most event management and concert production firms, July 4 is one of the busiest weekends of the year. We had several clients, but two of them really stand out for two very different reasons. Please enjoy our recap, and feel to ask questions in the comments!

City of Celina – Social media and event management for municipalities

The City of Celina is one of the fastest growing municipalities in the State of Texas. The demographic mainly consists of upwardly-mobile young parents with small children. City government is growing as fast as the City itself is – which leaves very little time for planning events. However, city events generate a feeling of community and civic pride, and are a true necessity for growing areas. How does city staff balance their time in promoting events vs other municipal responsibilities?

In Depth Events was able to provide an In Depth solution for the City of Celina’s Splash and Blast event. This patriotic event features live music, fireworks, waterslides, and plenty of food and crafts vendors. We were able to help city staff by handling all social media promotion (including video promotions), sponsorship procurement, and other event management services, such as banner creation, poster creation and placement, and day-of-show sponsor and volunteer support.

Our efforts helped to increase event sponsorship by over three times the amount they had in 2016. Furthermore, the event sponsors were pleasantly surprised with nearly five times the amount of attendees from previous years. Our pre-event social media promotion, combined with monitoring and responding to questions during the event on social media platforms, really paid off for the City of Celina.

Austin Symphony – location-specific concert production services in Austin

The co-founders of In Depth Events have been working with the Austin Symphony for years, providing the perfect stage and rooftop system for the official Fourth of July event for the City of Austin. Unlike most events in Austin, which are designed to bring tourists in – this event is specific to Austin citizens, and Austin people are serious about their music. So how does an event management company handle a concert event for one the most discerning audiences in the world?

With integrity and professionalism. The lawn at the Long Center is one of the most challenging setups we do. It starts with a 15-degree grade to setup our 40’x40’ load bearing stage and rooftop system. This makes usually mundane task like leveling a stage (or driving a forklift) much more difficult. Combined with 100-degree temperatures and an 80 pieces symphony orchestra on stage, this show is challenging to say the least.

Once again, the staff of In Depth Events knocked it out of the park. In addition to building the perfect stage and rooftop for the occasion, we were also able to add a touch of our event management services by designing a custom banner for the rooftop structure. This small addition made a huge difference in the look and feel of the stage, and promoted HEB (the title sponsor) in a far more attractive and visible way than before.

We hope you’ve enjoyed this recap. Please feel free to ask us any questions about these events in the comments – and please contact us for your future event needs. We look forward to hearing from you, and working with you!


HoustonFest 2017 at the University of Houston – Social Media Videos

Shooting interview format videos – the In Depth staff on event site

Just a few months ago, the staff at In Depth Events was invited to HoustonFest, an event thrown for student attendees on the campus of the University of Houston.  The event was designed to showcase some of the exciting things that Houston has to offer the students of the University of Houston, as well as promoting on-campus organizations, such as CougarByte and the Student Program Board.

The In Depth Events staff was there with an in-house video crew to shoot candid interviews of vendors, program organizers, and attendees.  These videos, complete with lower thirds, gives the person watching them a real sense of being at the event.  Each video is kept to a 1.5 minute maximum, perfect for use on Facebook and Youtube to promote the event and the person being interviewed on Facebook, Youtube, and other social media outlets.

The importance of GREAT video production for social media

Bad audio?  Bad video?  If you don’t use quality equipment and behind the scenes personnel, your videos, your audience, and your conversions will suffer!  With the HoustonFest videos, we wanted to show a fun campus and provide some great interviews for use by the University, the Student Program Board, and vendors.  By using a quality production company like In Depth Events, the overall look and feel is transmitted in a positive way.

We’ve seen cell phone videos and there’s no question they work for consumer-level social media.  Families singing Happy Birthday, a video of a friend’s new puppy, or your nephew on stage with his junior high school choir is great.  However, when it’s your brand on the line, it’s important to use professional production equipment and staff.  At In Depth Events, we specialize in making video specifically for social promotion – all within your budget.  We won’t sacrifice the quality of your brand for finances!

Interview format videos worked great for the event at the University of Houston.  Other types of events may need other video styles.  Vendors and other clients may have completely different needs.  In any case, our experts are here to help.  Contact us today and let us know the scope of your project.  We look forward to hearing from you, and working with you!


Image of LED Dance Floor

LED Dance Floor Rentals – An Event Planners Guide

LED Dance Floors are an amazing centerpiece for all types of events. Corporate parties, wedding receptions, college events and fashion events have all rented our LED Dance Floors to highlight their events.   A rental LED Dance Floor can also be used as the centerpiece for a theme party such as a 70’s or 80’s party, a disco party or even at one of our famous glow parties.  

Whether you call them LED Dance Floors, lit dance floors or disco dance floors, the end result is the same – a dynamic display of colors that makes the dance floor – and your attendees – come alive!    

Disco Concert Using an LED Dance Floor

 

What types of LED Dance Floors are available in the event rental market today?

The staff at In Depth Events helped pioneer the Rental LED Dance Floor market.  We’ve been building LED disco dance floors since 2007!  A lot has changed, but the basics are still the same.  Here’re the three types of rental LED Dance Floors available in the rental market:  

  1. Acrylic topped LED Dance Floor.  These are by far the most common LED Dance Floors available in the US today. And we own the largest number of rental panels in the United States! Our LED Dance Floors are made with 4 foot x 4 foot panels and we sandblast the tops for slip resistance and light diffusion.  These floors have over a million color combinations, can be installed either indoors or outdoors and are DMX programmable.  By using DMX lighting protocols, you can program the floor to work with other wash or intelligent lighting in the room.
  2. LED Interactive Dance Floor.  These floors are based on a very low resolution video screen.  They are pressure sensitive, so when you step on the floor, it reacts by running pre-programmed video effects.  These floors are a lot of fun, and are typically used for dance contests, fashion runways or other uses when there will be limited people on the floor.  There are two reasons for this – the first is that a large number on the people on the floor will confuse the computer running the video loops.  The second is that lots of people on the floor keeps you from being able to see the video effects.  
  3. LED Video Dance Floor.  These are the floors you see at large concerts and sporting events.   Most of the floors available on the rental market are medium resolution.  They are very expensive to rent and transport, as they tend to be very heavy.  LED Video Dance Floors, however, make an amazing statement.  They are typically built with 1 square meter panels (approximately three feet wide x three feet tall) and can be built to practically any size desired.  They require a media server to run video on the floor.  These types of rental LED Video Dance Floors are used almost exclusively for corporate parties.  Remember – once you fill the dance floor, it’s difficult to see what is being played on the video!

Image of DJ and Disco Dance Floor

What should I look for in a vendor?

As with any vendor, first impressions are key.  Are you comfortable during the initial phone conversation?  Did the person on the phone take time to listen to details about your specific event?  Did they seem knowledgeable about the services they are offering?  A reputable company will have staff that knows the service and will be willing to take time to talk to you about your specific and unique event.

Ask for pictures of previous events.  Ask for references.  A reputable company will be happy to provide images as well as client AND vendor references.

While vendor selection is key, even the best vendors need specific information from you, the client.  Be ready to provide information on your event space and pictures if possible.  Accurate load in, load out and event times keep everyone on schedule.  Be clear about dress codes.  If you are having a black tie event, we need to know, so your operator can dress appropriately.  

Image of LED Dance Floor

The Shameless Sales Pitch

We hope you’ve found this article to be informative!  If you are considering a rental LED Dance Floor for your event, then make sure to Ask a Question  of the experts at In Depth Events.  We’ve got the largest, safest and brightest LED Dance Floor in the business and we routinely do events all over the United States.  We look forward to hearing from you and working with you!