Blogs, News, & Updates
Welcome to our blog! Here, you will discover insights about our company and our work at live events, as well as stories, photos, and behind-the-scenes glimpses of our team. From staging to audio and lighting, we are excited to share our experiences from events nationwide.
Explore our blog posts in order, or filter by categories that interest you most. Enjoy your time here, and remember—if you have any questions, feel free to reach out!
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Turnkey Concert Production for Univision Radio
Univision Radio is one of the major players in the Dallas Fort Worth hispanic market. Their radio promotions department do a large concert event every May that pulls in a very targeted demographic of people and a large chunk of sponsorship dollars. With an estimated...
Pop 2 Life – Conan O’Brien Dallas, Tx 2014
Smart Marketing... Most live event marketing campaigns are based around other, larger events. From concert lounges at SXSW, to sports apparel promotions surrounding the NBA All Star Jam, smart marketing teams combine their brands with the targets expected at national...
New Trends in Live Event Marketing – Concert Lounges, VIP Lounges, Skyboxes and Viewing Platforms
A New Way to See the Show - Concert Lounges, VIP Lounges, Skyboxes and Viewing Platforms It's an age old problem for marketers at concerts, festivals and sporting events - how do you actively engage the audience for your product or service from a 20 foot x 10 foot...
Airbnb Park @ SXSW 2014
Airbnb Park was a big ol' slice of Americana topped with a thin layer of Scandinavian designed icing. More importantly, it was another fantastic opportunity to help build out a true "experiential footprint" for a cutting edge client. When the uber cool Silicon Valley...
GMR Miller Lite Lounge @ Butler Park, SXSW 2014
Miller Lite was ALL OVER this year's SXSW. First, they brought back the Original Lite Can, blanketed every form of mass media and digital communication, and if that wasn't enough, they decided that they just HAD to be the top level Super Sponsorship Partner for the...
The Complex Complex, SXSW 2014
When the NYC based brand influencers at Complex Media told us they were converting a house off of 3rd St. into their "home away from home" for SXSW, we asked them, "How can we help?" We understood that they wanted to throw a legit house party vibe at a select few SXSW...
SXSW Music 2014: A Production Company’s Retrospective
I had doubts about going to this year's South by Southwest show. Not just my typical jaded and cynical doubts over a perceived loss of authenticity, I couldn't find my passion for the experience. Looking over different press junkets, twitter feeds and blog articles,...
Is Your Nightlife Bad for Your Health? How to Sustainably Party Like a Rockstar
I'd like to consider myself your average, run of the mill thirty something. I wake up, go to work and come back home like any other red-blooded, taxpaying American. I am becoming increasingly aware, however, that most of what I consider to be standard weekend...
The Hills Are Alive…With the Sound of Live Event Cinema
Network studios are always looking to find ways to increase viewership among the masses and, more and more, they are turning to Event Cinema. The Sound Of Music Live! starring Carrie Underwood recently aired on NBC as a live event production. For the first time in...