Last Week in Events
Here’s we highlight the most recent industry trends and company news. In this section, you will find insights from our co-founders, industry updates, stories from recent events, and profiles of our dedicated team members at In Depth Events.
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How Engineer Certified Drawings for Events Can Make (or Break) Your Activation – An Event Planners Guide
Custom structures at your indoor or outdoor activation If you are an event marketing professional, then you have probably used a production company to build a custom structure for your client at an activation or trade show. Custom structures built from truss...
Turnkey Concert Production for Univision Radio
Univision Radio is one of the major players in the Dallas Fort Worth hispanic market. Their radio promotions department do a large concert event every May that pulls in a very targeted demographic of people and a large chunk of sponsorship dollars. With an estimated...
New Trends in Live Event Marketing – Concert Lounges, VIP Lounges, Skyboxes and Viewing Platforms
A New Way to See the Show - Concert Lounges, VIP Lounges, Skyboxes and Viewing Platforms It's an age old problem for marketers at concerts, festivals and sporting events - how do you actively engage the audience for your product or service from a 20 foot x 10 foot...
SXSW Music 2014: A Production Company’s Retrospective
I had doubts about going to this year's South by Southwest show. Not just my typical jaded and cynical doubts over a perceived loss of authenticity, I couldn't find my passion for the experience. Looking over different press junkets, twitter feeds and blog articles,...
Is Your Nightlife Bad for Your Health? How to Sustainably Party Like a Rockstar
I'd like to consider myself your average, run of the mill thirty something. I wake up, go to work and come back home like any other red-blooded, taxpaying American. I am becoming increasingly aware, however, that most of what I consider to be standard weekend...
The Hills Are Alive…With the Sound of Live Event Cinema
Network studios are always looking to find ways to increase viewership among the masses and, more and more, they are turning to Event Cinema. The Sound Of Music Live! starring Carrie Underwood recently aired on NBC as a live event production. For the first time in...
Confetti Cannon Rentals Vs Confetti Blower Rentals – An Event Planners Guide
Using Confetti Rentals at Live Events Looking for a fun, exciting special effect for your live event? Use confetti - it's a BLAST! https://www.youtube.com/watch?v=AOMNtPWhrB8 OK, so now that we've got that out of the way, let's talk about how confetti rentals work for...
Sporting Events and Sports Event Marketing… Finding YOUR fans!
Sports Event Marketing at Your Next Event Sports are everywhere - all the time. So many television stations with so many commentators. There is truly a fascination with all types of contests. This time of year gives us the top 3 United States competitions all at...
The Holiday Season and Live Events – The Perfect Marketing Match
The Holidays are here folks - whether you are ready or not! That means holiday themed live events across the country will be taking place to capitalize on the perfect marketing opportunity. Like aged cheese and vintage wine, the holidays and live events go extremely...