In the business of live event marketing, the key is reaching the most people as effectively as possible. Live events continue to evolve each year, incorporating more and more social media elements along with keeping the things that worked in the past. How can you step up your event game and have the greatest impact on the consumer?
Size DOES matter in live events!
Footprint size and location of said footprint is a great place to start. Size does matter in this instance. If you can be outside you really get more visibility and foot traffic than an indoor space. Don’t be afraid to spend a little more on a larger sized section. The extra investment always pays off with increased overall numbers and interactions.
Impressions, Interactions and Interactives
Location goes hand in hand with your footprint. Where do you need to set up to give your team the best opportunity to make the most impressions? Normally, if you’re just going for impressions; you should secure a spot near one of the entrances or exits. However, if you need interactions this may backfire on you as consumers are usually rushing in or rushing out – making it more difficult to engage your key demographic. I would suggest somewhere in the thick of the event at a corner where there is plenty of foot traffic coming from all directions.
The next element to step up your event game would be your interactives. Consumers love sweepstakes and an opportunity to win no matter what the prize. Make it a trip, shopping spree or even cold hard cash. Anything that drives the consumer to your footprint and initiates conversation with the promotional professional.
Bring the A Game with technology
Once the consumer is captivated by the scope of your footprint and giveaway; now is your chance to impress with technology. Take your product or service to the next level with techno enhancement. LED walls, professional sound, lighting and staging are all tools to bring foot traffic, and ultimately, close the deal. Be ready for the all the accolades to come pouring in from your live event marketing attendees – and from your end client!
Oh…and don’t forget to have fun. This always creates a more welcoming environment for consumers when they see your team enjoying the moment.
Hopefully this blog has been informative for our event planner clients! For more information on In Depth Events and our event production capabilities, please Ask Us a Question today. We look forward to hearing from you and working with you on your event!