HoustonFest 2017 at the University of Houston – Social Media Videos

Shooting interview format videos – the In Depth staff on event site

Just a few months ago, the staff at In Depth Events was invited to HoustonFest, an event thrown for student attendees on the campus of the University of Houston.  The event was designed to showcase some of the exciting things that Houston has to offer the students of the University of Houston, as well as promoting on-campus organizations, such as CougarByte and the Student Program Board.

The In Depth Events staff was there with an in-house video crew to shoot candid interviews of vendors, program organizers, and attendees.  These videos, complete with lower thirds, gives the person watching them a real sense of being at the event.  Each video is kept to a 1.5 minute maximum, perfect for use on Facebook and Youtube to promote the event and the person being interviewed on Facebook, Youtube, and other social media outlets.

The importance of GREAT video production for social media

Bad audio?  Bad video?  If you don’t use quality equipment and behind the scenes personnel, your videos, your audience, and your conversions will suffer!  With the HoustonFest videos, we wanted to show a fun campus and provide some great interviews for use by the University, the Student Program Board, and vendors.  By using a quality production company like In Depth Events, the overall look and feel is transmitted in a positive way.

We’ve seen cell phone videos and there’s no question they work for consumer-level social media.  Families singing Happy Birthday, a video of a friend’s new puppy, or your nephew on stage with his junior high school choir is great.  However, when it’s your brand on the line, it’s important to use professional production equipment and staff.  At In Depth Events, we specialize in making video specifically for social promotion – all within your budget.  We won’t sacrifice the quality of your brand for finances!

Interview format videos worked great for the event at the University of Houston.  Other types of events may need other video styles.  Vendors and other clients may have completely different needs.  In any case, our experts are here to help.  Contact us today and let us know the scope of your project.  We look forward to hearing from you, and working with you!

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