Image of Flush Mounted Pool Cover

Flush Mount Acrylic Pool Covers – An Event Planners Guide

Maximize your event space and create a unique swimming pool cover look

At In Depth Events, we are always looking for innovative ways to really amplify the impact and create unforgettable memories for your event. We’ve recently developed a new swimming pool cover mounting technology that can transform any pool into a elegant dance floor or walkway that is completely flush with the deck surface. It’s almost as if your floating on water.

You will always have the normal pool cover options available: Standard rental staging surface / Frosted pool cover surface / Clear pool cover surface… which are all great options to maximize your event.  You can learn more about the standard options for rental swimming pool covers here.

With the new flush mount swimming pool cover, we’re providing an enhanced option with more “WOW factor”. You can see in the image above the stunning ambiance created by a flush mount pool cover rental.  This particular project was for a private event held in the Dallas area.  After the party, the event coordinator stated the party was flawless and her client was extremely pleased.

Benefits of Using a Flush Mount Pool Cover

We’ve covered the sexy details about the flush mount pool cover, but there is a lot more to learn.  Aside from the exquisite visual aspect, here are other key benefits that make a flush mount pool cover ideal for any corporate or residential event:

The frame is constructed from steel connected by steel crossbar stabilizers. We install all materials onto a protective barrier which prevents your swimming pool and deck surface from damage during the install or dismantle process. Your choice of clear or frosted plexi-glass panels are mounted to the frame and precisely cut to fit the size and shape of your pool area. The flush transition from the pool cover to the deck surface creates a safer area for your guests which can help minimize the risk of trips and falls.

Take a look at the before and after images below so you can see the amazing transformation that takes place during the flush mount pool cover installation process.

The image on the left is the swimming pool before the event took place. The image on the right is the same pool, after the flush mount pool cover installation was complete.

The image on the left is the swimming pool before the event took place. The image on the right is the same pool, after the flush mount pool cover installation was complete.

If you’re ready to take the plunge on a swimming pool cover rental, then Ask a Question of the experts at In Depth Events.  We look forward to hearing from you and working with you!


Bad Weather Conditions and Live Events

Extreme Weather Conditions at Live Events

Outdoor events and activations are in a class by themselves.  In addition to the difficulties of production requirements, parking and crowd control, you also have to add fencing, porta-potties and the tempestuous moods of Mother Nature.  In this post, we’ll discuss how to plan for bad weather conditions at live events and the specific conditions that our technicians are trained to look for when determining whether or not to continue an event in bad weather.

Unpredictable weather and live events

Image of Safety During Bad Weather Conditions

Safety During Bad Weather Conditions is the Number One Priority for In Depth Events

In our home State of Texas, weather can be…  fickle.  It’s an old joke here that “If you don’t like the weather in Texas, just wait a minute and it will change.”  Of course, our touring and logistics groups handle activations and experiential events all over the nation.  We’ve been drowned in Denver, deluged in Duluth and snowed on in St Paul.  We’ve been hailed on in Helena, had sleet in San Antonio and tornadoes in…  well, you get the idea.  The point is we are very experienced with bad weather conditions at live events and how to make sure the equipment and your attendees are safe before, during and after bad weather strikes.

As a production company, we have to be ready for all types of weather at an outdoor event. Rain gear and pop-up tents are part of every single pack that goes on the truck.  All of our electrical distribution systems are water resistant and rated for outdoor use.  Our ballast plans for our rooftops are specifically designed with high wind conditions in mind.

Speaking of rooftops – whenever we do a stage and roof system, we will always have a roof tech on site to monitor the roof and the weather conditions at any time there is activity on the stage.  On most of our outdoor rental stage and roof system builds, you’ll see a weather station including an anemometer and a rain gauge on the structure.  Monitoring the weather at all times is a big part of our commitment to safety on the event site.

 

Make sure your event company has a bad weather plan

Image of bad weather from concert stage

After the rain – back to the show!

Especially when using rooftops or mobile stages – it’s imperative that production company that you have contracted has a bad weather plan.  With our company, it’s our Rooftop Emergency Procedures.  This document has very specific tolerances for wind and rain and clearly explains our responsibility to our clients in case of bad weather.

In addition to this document, it’s also important for everyone to sit down long before the event and discuss the issues related to bad weather conditions at live events.  The promoter, production company, venue owner and (if possible) the municipality should all be given well-defined roles and responsibilities for dealing with bad weather.  Knowing these roles beforehand can save precious minutes and provide a well-organized response for attendees.

Do you have questions about weather and your outdoor activation, concert, or festival?  Ask a Question of the bad weather safety experts at In Depth Events.  We’re happy to take our knowledge and experience and apply it to your event.  We look forward to hearing from you and working with you!


Confetti Blower at a Graduation Ceremony

Graduation Stage Rentals – An Event Planners Guide

Commencement and Graduation Stage Rentals – Identifying Specific Needs

Graduation Stage Rentals and Choral RiserWhether it’s for a community college, a high school, a four year university or even a vocational school, commencements are an important transition for students, instructors and attendees. Identifying specific needs for your graduation stage rentals is the first step in making sure the graduation ceremonies go smoothly for everyone.

There are several questions to ask that will determine stage size and height. How many people will be on stage? Is the event outdoors or indoors? Will you require seating risers on the rear of the stage for professors and administrators? How many graduates will you have? Additionally, you need to consider the venue. For example, many high schools will use the football stadium on campus for commencement. A stage that would look huge in a small room may look tiny in this environment. Is there a game the night before or the night of? Has anyone else reserved the stadium? How will vendors get staging and chairs onto the field?

 

 

Graduation stage rentals, the ADA and vendor selection

Graduation Stage Rentals With ADA RampThe ADA, or Americans with Disabilities Act, was signed into law in 1990. For staging vendors, it mandates on a federal level the use of handrails and ramps on temporary and permanent stages. In addition to compliance with the ADA, graduation stages must also comply with municipal building codes for staging and structure builds. Some municipalities will also require review by the county Fire Marshall for safety and accessibility.

It’s incredibly important that your stage meets or exceeds local building codes as well as ADA requirements. The most successful staging vendors will verify building codes, ADA requirements and fire code requirements long before they arrive to setup your stage. Look for staging vendors who are Certified Building Contractors within your local municipality, or the nearest large city if you are in a suburban or rural area.

 

Image of Collin-College Graduation CeremonyThe shameless sales pitch for graduation stage rentals

 

We have been providing graduation stage rentals for many years as well as other production and rental services. Chair rentals, sound system rentals, press risers and audience risers are all within our range of services to our clients.

Ask Us a Question today and find out why our clients return to In Depth Events event experts year after year. We look forward to hearing from you and working with you!


Image of Holiday Concert Production Rental

Selecting the Best Production Vendor for your Holiday Concert – An Event Planners Guide

There are plenty of blog posts you can find that will talk about china selection at a small, private, home-based Holiday gathering.  You’ll find page after page talking about how to make your own centerpieces.  I’m sure there are entire databases dedicated to the perfect napkin ring complement to your curtains and how they match your Holiday scarf.  This is NOT that type of blog.

We are NOT talking about Holiday Decor here – we need Concert Production Services!

Large, ambitious Holiday events with thousands of attendees need live holiday concert event production services and rentals to get the party off the ground.  Maybe you are a casino doing a Neon New Years event, or possibly a municipality having a Christmas Tree lighting festival.  You could be organizing a Holiday themed 5K run, a corporate Christmas Party or a college Holiday party. Whatever your Holiday responsibilities, you are going to have to find a vendor to provide staging rentals, professional audio rentals and concert lighting rentals – quick!  Depending on the party, you might also need Christmas lighting rentals, special effects such as confetti or lasers or even an LED Dance Floor!  Whether you have a 20 piece swing band, a rock and roll cover act, or just a DJ – you need to make sure that all your production needs are covered for your event by choosing the best live event production rentals vendor possible.

Each Holiday event is unique, but the steps in vendor selection are largely the same for all these types of events.  First rule – take the time to research and select the right holiday concert event production vendors!  Finding your choice vendors will make you the Holiday hero.  The wrong vendors can turn your event into a real Nightmare before Christmas.  Never fear!  We’re here to give you a few pointers to find the perfect vendors for production rentals for your Holiday event – and along the way, maybe a few pointers for your other vendor needs as well.

LED Dance Floor at Holiday Party Image

Selecting a Holiday concert event production vendor for large scale events

Step One – Recognize you are in a different league.  The simple fact of the matter is that once you get past the 1,000 attendee mark, the whole game changes.  At 5,000 people, it changes again, and at 10,000 people, it’s a REAL party!  You need to have professional audio and lighting services that fit your crowd size, and your expected number of attendees.  Many times, this will necessitate bringing in additional power to handle the needs of the equipment, especially in outdoor environments.  In some venues, it may be advantageous to ‘rig’ equipment; that is, hang it from ceiling supports to increase the look and feel of the space and the equipment.

The successful concert production services vendor will have experience in producing events relative to the amount of attendees you are expecting.  If rigging is an option, choose a production vendor with rigging experience.  Understand the venue you have selected may require insurance information from the concert production vendor – this is something a reputable vendor will be happy to provide.  Likewise, a reputable concert production vendor will be happy to supply the power needs and requirements they have for their own equipment.

Step Two – Go with your instincts!  Did the vendor listen to your needs on the phone?  Did they ask questions and pay attention to your responses?  Did they offer to do a site survey?  Did they offer to provide you pictures of past events?  In many cases, you want (and NEED!) a vendor who you are comfortable with.  You’re not hiring a plumber here!

A good relationship between you and your vendor is key.  Meet the potential vendor on site and perform a site survey with them.  Asking for both customer AND vendor references is perfectly OK – in fact, a reputable vendor will welcome your request.  A reputable vendor will be happy to provide photos of recent events.  You should always take the time to check references with any vendor, but especially when choosing a concert production vendor.  Obviously, avoid vendors who are condescending or rude.

Riser Design Drawing and Actual Installation

Step Three – Ask your concert production services vendor for design advice.  This is an often overlooked step that can really help you select the best concert production vendor possible.  During the site survey, ask the vendor what other services they may be able to provide that will bring your party to the next level.  A good vendor will be happy to brainstorm with you on design ideas.  After all, they do hundreds of events per year – they might just have some ideas that will be great for your event!

A good holiday concert event production vendor can help with design.  The best production services vendor will be evaluating the venue during the site survey for potential roadblocks as well as design ideas.  Look for concert production vendors that are knowledgeable with fire codes and building codes. The best way to do this is to ask if they are Certified Building Contractors with any municipalities.  Your vendor should be also able to help you with ideas for crowd movement and making sure your attendees are safe during your event.

Image of Holiday Concert Performance

 

The Shameless Sales Pitch

The staff at In Depth Events has provided holiday concert event production services and rentals for hundreds of large scale Holiday events – from huge corporate Christmas parties, to Neon New Years events for casinos, and everything in between.  In our regular season, we’ve provided live event rentals for thousands of events of all shapes and sizes.  We’ve also got some great production services that are ready for your guests, including the largest LED Dance Floor in the nation, as well as being one of the most experienced Glow Party Experts in the world.  Our clients rely on our production experience – shouldn’t you?  Make sure and Ask Us a Question to see how we can help with your next Holiday event.  We look forward to hearing from you and working with you!


Image of LED Dance Floor

LED Dance Floor Rentals – An Event Planners Guide

LED Dance Floors are an amazing centerpiece for all types of events. Corporate parties, wedding receptions, college events and fashion events have all rented our LED Dance Floors to highlight their events.   A rental LED Dance Floor can also be used as the centerpiece for a theme party such as a 70’s or 80’s party, a disco party or even at one of our famous glow parties.  

Whether you call them LED Dance Floors, lit dance floors or disco dance floors, the end result is the same – a dynamic display of colors that makes the dance floor – and your attendees – come alive!    

Disco Concert Using an LED Dance Floor

 

What types of LED Dance Floors are available in the event rental market today?

The staff at In Depth Events helped pioneer the Rental LED Dance Floor market.  We’ve been building LED disco dance floors since 2007!  A lot has changed, but the basics are still the same.  Here’re the three types of rental LED Dance Floors available in the rental market:  

  1. Acrylic topped LED Dance Floor.  These are by far the most common LED Dance Floors available in the US today. And we own the largest number of rental panels in the United States! Our LED Dance Floors are made with 4 foot x 4 foot panels and we sandblast the tops for slip resistance and light diffusion.  These floors have over a million color combinations, can be installed either indoors or outdoors and are DMX programmable.  By using DMX lighting protocols, you can program the floor to work with other wash or intelligent lighting in the room.
  2. LED Interactive Dance Floor.  These floors are based on a very low resolution video screen.  They are pressure sensitive, so when you step on the floor, it reacts by running pre-programmed video effects.  These floors are a lot of fun, and are typically used for dance contests, fashion runways or other uses when there will be limited people on the floor.  There are two reasons for this – the first is that a large number on the people on the floor will confuse the computer running the video loops.  The second is that lots of people on the floor keeps you from being able to see the video effects.  
  3. LED Video Dance Floor.  These are the floors you see at large concerts and sporting events.   Most of the floors available on the rental market are medium resolution.  They are very expensive to rent and transport, as they tend to be very heavy.  LED Video Dance Floors, however, make an amazing statement.  They are typically built with 1 square meter panels (approximately three feet wide x three feet tall) and can be built to practically any size desired.  They require a media server to run video on the floor.  These types of rental LED Video Dance Floors are used almost exclusively for corporate parties.  Remember – once you fill the dance floor, it’s difficult to see what is being played on the video!

Image of DJ and Disco Dance Floor

What should I look for in a vendor?

As with any vendor, first impressions are key.  Are you comfortable during the initial phone conversation?  Did the person on the phone take time to listen to details about your specific event?  Did they seem knowledgeable about the services they are offering?  A reputable company will have staff that knows the service and will be willing to take time to talk to you about your specific and unique event.

Ask for pictures of previous events.  Ask for references.  A reputable company will be happy to provide images as well as client AND vendor references.

While vendor selection is key, even the best vendors need specific information from you, the client.  Be ready to provide information on your event space and pictures if possible.  Accurate load in, load out and event times keep everyone on schedule.  Be clear about dress codes.  If you are having a black tie event, we need to know, so your operator can dress appropriately.  

Image of LED Dance Floor

The Shameless Sales Pitch

We hope you’ve found this article to be informative!  If you are considering a rental LED Dance Floor for your event, then make sure to Ask a Question  of the experts at In Depth Events.  We’ve got the largest, safest and brightest LED Dance Floor in the business and we routinely do events all over the United States.  We look forward to hearing from you and working with you!


Image of Swimming Pool Cover

Swimming Pool Covers – An Event Planners Guide

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Create an amazing look and maximize event space!

Image of Clear Acrylic Pool Cover

A stunning clear acrylic pool cover at a private event

In the production world, swimming pool covers are used as temporary flooring for a live event.  There are a lot of options available to the event planner when it comes to the rental and installation of swimming pool covers. But first, let’s talk about some scenarios where a swimming pool cover might be used:

  • A marketing firm or DMC may rent the pool deck at a hotel for an evening, open-air cocktail hour.  The client doesn’t want a ‘swim party’ atmosphere; rather, a semi-formal sophisticated gathering is the goal.  By covering the swimming pool with flooring, additional space is made available for cocktail rounds and seating.
  • At home wedding receptions can benefit from pool covers as well.  Many times, the bride’s family will have a pool cover installed when the reception is to take place in the home.  Not only does a rental pool cover allow additional space for guests, it also keeps younger guests from exploring (and possibly, falling in to) the edges of the pool.
  • Corporate clients as well as family clients can both benefit from using swimming pool covers as dance floors.  Imagine an effect where your guests appear to be dancing on the surface of the pool and you’ll see why a see-through acrylic pool cover provides your guests with a truly unique experience.

The three types of flooring available for rental swimming pool covers.

Swimming pool covers can be customized by changing the actual surface of the flooring.  Below you’ll find the surface options available for swimming pool covers.

Wood Surface – most wood topped swimming pool covers have a black surface, although vendors can provide a white wood surface or other color to client specifications.  This is the most cost effective option for rental swimming pool covers.

Frosted Acrylic Surface – this surface consists of a semi-opaque acrylic.  It allows light to project up from the pool to the floor itself.  This surface is best suited for cocktail and casual atmospheres.

Clear Acrylic Surface – this flooring type is used in black tie and elegant events.  The surface is completely clear, allowing guests to be able to see through the floor into the pool.

Clear Plexi Pool Cover at Hotel Grand Opening

This clear acrylic swimming pool cover was used at the grand opening of a hotel.

NEW – Flush Mount pool cover rentals – With the previous three types of surfaces, pool covers had to built up over the surface of the swimming pool which creates a “step up” onto the floor.  No more!  In Depth Events can now provide a flush mount swimming pool cover. This means that the swimming pool cover is inset in the pool and custom made to be at the same height of the pool surround.  Take a look at this blog post for Flush Mount Pool Covers to see how a custom pool cover might benefit your event!

 This article brought to you by:

At In Depth Events, we are swimming pool cover experts with experience doing LOTS of them all over the United States!  In addition to providing wood or acrylic swimming pool covers, we can also provide the decor lighting, audio needs and other production elements your clients demand.  Make sure and Ask Us a Question about how a swimming pool cover can add to your next event. We look forward to hearing from you and working with you!


Image of Concert Production for Univision Radio Event

Turnkey Concert Production for Univision Radio

Univision Radio is one of the major players in the Dallas Fort Worth hispanic market. Their radio promotions department do a large concert event every May that pulls in a very targeted demographic of people and a large chunk of sponsorship dollars. With an estimated 20,000 people in attendance, sponsors get impressions to their potential customers via banners, logo rotation on jumbotrons and a VIP riser directly to the right of the stage. The attendees get a day long, non-ticketed event with multiple national acts, food vendors and on stage giveaways.

Without even contacting us, Univision Radio began checking our references. As a certified building contractor in Dallas, a preferred vendor at Fair Park, Univision checked with some of our satisfied clients and on our solid reputation within the City of Dallas. Univision finally contacted us to request a bid. When our bid was accepted, Univision let us know that we were the only bidder – after checking our references, they knew that we were the vendor for their show.

Univision – Festival De Mayo – Fair Park Dallas, Tx

It’s always a pleasure to know that your work is recognized by your peers. When your reputation speaks for itself, then clients like Univision Radio (and our other clients) stand up and take notice. We lived up to their name and reputation by handling full production for this event. We provided a 40 foot x 40 foot load bearing rooftop structure, lighting, audio system, power distribution, scaffolding and barricade for this concert. Our stage ran on time all day and set changes between the acts were smooth and trouble free. At the end of the show, the Univision Radio contact told our owner that it was the best, smoothest show that he had ever been involved with.

Now, that’s what we like to hear! If you are ready to show your clients and sponsors how a festival stage should look and sound, then Ask Us a Question  about your upcoming event. We are ready to promote your brands anywhere in the nation. We look forward to hearing from you and working with you!


Pop 2 Life – Conan O’Brien Dallas, Tx 2014

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Smart Marketing…

Most live event marketing campaigns are based around other, larger events.  From concert lounges at SXSW, to sports apparel promotions surrounding the NBA All Star Jam, smart marketing teams combine their brands with the targets expected at national level events.

Conan O’Brien and a national level event…

The geniuses promoting the Conan O’Brien show targeted the hoopla surrounding NCAA March Madness in Dallas.  A weeklong mini-tour using a branded Conan O’Brien Airstream trailer was dispatched, and guests were treated to live music, memorabilia, and Conan giveaways.  Each tour drop was centered in an area guaranteed to have lots of walk-through, targeted traffic.

Production Needs…

Production Experience was contracted to handle the power needs, staging, audio, and lighting for each tour drop – as well as providing an ADA lift for disabled guests.  Even with tight turnarounds, the crew of Production Experience performed flawlessly, and the end result was a very successful promotion for the show.  Find out how our event experts can provide production for your live event marketing needs – contact us today!


Image of Concert Lounge at Night

New Trends in Live Event Marketing – Concert Lounges, VIP Lounges, Skyboxes and Viewing Platforms

 A New Way to See the Show – Concert Lounges, VIP Lounges, Skyboxes and Viewing Platforms

It’s an age old problem for marketers at concerts, festivals and sporting events – how do you actively engage the audience for your product or service from a 20 foot x 10 foot booth space?  Your potential consumers are walking by your activation with strollers in front and children trailing along behind.  The last thing they want to hear is a sales pitch as they walk from the parking lot to the event – or even worse, from the event back to the parking lot.  In this unfortunate environment, you reduce your street team to carnival barkers trying to get another dollar at the ‘pitch till you win’ tent.

A new trend, however, is emerging from experiential experts and marketing firms which may come as a surprise to some.  The new trend is to engage the client by giving them place to *gasp* sit down and enjoy the event!  Instead of trying to steal their attention away from the event and on to your product, simply provide concert lounges or skyboxes that complement your brand along with the event they came to see.  This radically simple idea is starting to take the live event marketing world by storm. And the production experts at In Depth Events are here to guide you to the right activation for your brand!

Concert Lounges at Music Festivals

GMR Miller Lite Lounge, SXSW 2014

GMR Miller Lite Lounge, SXSW 2014

Outdoor festivals are a lot of fun – for about 30 minutes.  After you throw your blanket down, it’s only a matter of time before someone steps on your fingers, blocks your view or lights up next to your kids.  (“Dad, what’s that smell?”)  Wouldn’t it be nice to have a comfortable place to watch the show without…  well, the rest of the attendees?

At SXSW 2014, the largest outdoor festival of its kind in the world, two beverage companies provided concert lounges.  These activations were off-the-ground platforms with security personnel, comfortable seating and beverages; along with a live video feed of the event.  Both lounges were general admission and provided outstanding views of the main stage at Butler Park.

The first activation was by the energy drink, Monster.  They served their namesake product along with non alcoholic soda and other beverages.  With a ground level seating area and a covered platform, they were able to represent their brand to attendees without actively ‘pitching’ their product.

The second use of concert lounges by Miller Lite was built from the ground up by our production experts.  The activation footprint featured a commanding 100 foot x 40 foot raised platform where attendees could charge their mobile devices, relax on furniture and see the Main Stage show in real time on several video monitors.  Of course, the bar served ice cold Miller Lite with graphics scattered around the activation to reinforce the brand.

These activations showed that attendees could both enjoy the event they came to see and the marketing firm could promote their client’s brand in a complementary way.  Most importantly, at both activations, attendees were charged for the beverages but not for entry to the concert lounges.  In other words, the marketing firm was able to show sales figures as a direct link to impressions.

“Best Seat in the House” Viewing Platforms at Concerts

Liberman VIP Lounge Pepsi Viewing Platform

Liberman VIP Lounge

VIP Risers at concerts are not a new idea.  However, providing a “Best Seat in the House” viewing platform takes an old idea and puts a new twist on it – plus the ability to market to a select group of consumers!

Pepsi has had a great deal of success with viewing platforms at Liberman Broadcasting concerts.  This hispanic-themed event garners 20,000 attendees in the Dallas market for both spring and fall concerts.  A 20 foot x 20 foot platform is erected off stage right, raised at the same level of the stage and covered with tents.  Then, a select group of attendees are invited to the platform to watch their favorite bands.  Of course, Pepsi brand ambassadors are there to give away plenty of ice cold beverages and CPGs to the lucky attendees.

While this concept doesn’t work for general admission, it gives a few lucky attendees the ability to see the show from the “Best Seat in the House” and garners the Pepsi brand lifelong consumers.  The platform and the marketing banners attached to it are easily viewable by the main audience, so not only do you get ‘eyes-on’ impressions in the audience, you also have the ability to interact with general audience members who might want to be on the platform during the next concert.

 

 

 

Skyboxes and VIP Lounges: Perfect for Outdoor Sporting Events or Indoor Trade Shows!

Image of Heineken Viewing Platform

Heineken Viewing Platform

Providing an elevated viewing platform is a great way to get your potential consumers around your branding and engage your specific product – while still being able to relax and enjoy the event.  While this is not a new idea at events like golf tournaments (where the attendee demographic includes top income earners), the concept is making new inroads at other events.  Automobile racing events, large corporate sponsored ‘tailgate parties’ for professional football, baseball and basketball events and even extreme events like the X-Games and motocross events are now seeing skyboxes sprout up around their events.

What about a viewing platform at a trade show?  Heineken is the latest to provide an elevated viewing platform at a beer convention in Houston, TX.  This commanding L-shaped viewing platform was 11 feet tall and was an amazing way for invited guests to view the trade show in style.  Of course, the structure was branded with Heineken graphics so attendees were able to see exactly which company provided the biggest and best presence at the show.

Now, to find the best provider!

Providing a potential consumer a way to relax and enjoy the event they came to see, while still being able to promote your brand, is a simple but revolutionary new concept.  These new trends in experiential and live event marketing are already here.  Your client will be utilizing these new types of activations to communicate with their consumers.  Make sure to bring your clients the best solution for their specific needs – or they’ll find someone else to do it!

When providing concert lounges, VIP lounges, skyboxes or viewing platforms, it’s important to choose a production company that can work with your activation staff to provide the best experiential footprint for your clients.  The professionals at In Depth Events are experts at providing structures for your next footprint, as well as the audio, lighting and video requirements to make sure your message is clear.  Ask Us a Question today and find out how we can help you take advantage of these new trends!


Image of SXSW Main Stage

SXSW Music 2014: A Production Company’s Retrospective

I had doubts about going to this year’s South by Southwest show.  Not just my typical jaded and cynical doubts over a perceived loss of authenticity, I couldn’t find my passion for the experience. Looking over different press junkets, twitter feeds and blog articles, nothing I came across about this year’s SXSW musicreally seemed to speak to me. Where was the giddy excitement of SXSWs gone by? I mean, I had a minor panic attack in anticipation for a Mogwai and Stephen Malkmus show I saw at a South by in college…  Had it finally happened? Was I the frog in gradually heated water that had finally succumbed to the inevitable? Am I irrelevant?

Phew, for a minute there.

The journey begins…

My drive into Austin was uneventful. My idle mind drifting in and out of fantasy. I imagine myself as a post modern Hunter S. Thompson or possibly David Attenborough, sent deep into the jungle of SXSW to document the lives of indigenous flora and fauna.  I pull into the KOA Campsite late Friday to join the rest of the crew who had been in Austin for over a week setting up and maintaining the various stages and experiential footprints we had throughout downtown Austin.

The campground was still. The only activity I see is coming from the KOA kitchen. I see a familiar t-shirt and park my car. Inside, I find enough scrambled eggs, bacon and sausage to feed a small army. Most of our crew was coming back from show site and the available stagehands make sure hot meals are ready for them. I decide to turn in early and prepare for an eventful closing Saturday at SXSW.

By the time I’m up, the campsite is empty. I call the lead to figure out where everyone else is.

“We’re already on site. Get down here, park your car and get to our events…And TAKE PICTURES!”

Downtown Austin is already alive and bustling with activity. I grab a cup of coffee, park my car off 3rd St. and begin my trek throughout the vast wilderness that is SXSW.  The hipsters and credit card hippies had already begun their migration to the newly located Main Stage at Butler Park. Streams of bicycles, pedestrians, skateboards; I even saw a pack of Segways all cautiously crossing the South Congress bridge to graze on the endless fields of food trucks and carnival vendors surrounding the Main Stage.

You could hear the roar of the stage miles before you could see it. Crisp and clear, the distinct push of the line array speakers cut through the thick and damp morning air. The pied piper’s song was luring millennials away from their lofts with promises of free promotional sunglasses and caffeinated energy drinks. I am led into a maze of metal stockade to be inspected and branded with a wristband at the main entrance before I am allowed to proceed into the festival grounds.

Image of Miller Lite concert lounge

My first visit to one of our many job sites at SXSW music festival was the Miller Lite Lounge at Butler Park.  Our crews provided the structure, trussing, video and lighting for this amazing lounge overlooking the main stage at SXSW this year.  The Miller Lite Lounge was massive and easily had the biggest footprint around the Main Stage. Looking from a distance, the structure looked like a giant cargo ship bringing in huge shipments of domestic beer.

Image of Miller Lite concert lounge

Too early in the day to be active, the sleeping giant rests, waiting to receive the thousands of concert goers looking to rest their legs and recharge their mobile devices.

Image of Miller Lite concert lounge

The Miller Lite Lounge is spotless. A gleaming white beacon unsoiled by tracks of mud and dirt. I carefully mind my steps and decide to move onward.

By this time it was early afternoon and the haze of morning had cleared.  Downtown Austin was in full-on SXSW music mode. Live music seemed to blare from every direction. Around every nook and cranny, if there was room to fit a band,  it had been filled. I make my way through the cacophony, stopping frequently to watch glimpses of each performance, not having a clue as to who they were or where they were from; only that they had made it to Austin with their instruments. From across the city, the state, the country and the globe, artists of every shape and size have descended to this single location to collectively spawn their creative energies and contribute to this living and breathing event known as South by Southwest.

Image of The Complex Complex Lounge

I make my way to my next destination, The Complex Complex.  Back in my relatively quiet offices, I had been the event planner for this show, coordinating the audio, location and load in times for the talented crew.  Dwarfed in size and scale by the Miller Lounge, it was located in the backyard of a small house outside of the Austin Convention Center. Walking up to the front door, I am stopped by security.

“Entrance is in the back. Only artists come through this door.”

I shrugged and continued to walk to the back alley entrance. Before I could turn the corner there is more security and lines of people. It’s only 2pm. Surely, this can’t be for Complex…

“WE ARE AT CAPACITY!” yelled the muscular man in a tight fitting shirt.

“If you don’t have an RSVP don’t waste your time,” says the person in front of me. “It’s been this way since early this morning.”

I try to shake off the fact that I have just been turned away from my own event. I mean, I don’t remember “muscles glasses” making furious last minute calls around Austin to find backline equipment. I text the crew lead to see if our audio engineer can pull any strings for me as I head east to AirBnB Park.

Crossing over I-35, I immediately sense a change in climate. There is a more mellow and laid back atmosphere on the East Side. Recently gentrified by mustachioed mixologists and fixed-gear bike riding baristas, the neighborhoods lack the circus-like energy of 6th St. The stages are hidden behind bars which are peppered throughout a landscape of vintage clothing resellers, record shops and food truck parks.

Image of AirBnB Park at SXSW

The next stop on my tour of our production events is at AirBnB Park.  This experiential footprint sits comfortably in the East Side neighborhood on the corner of 6th and Onion. The entire space is covered in a bright green astroturf and marked with accents of 50’s Americana. Contemporary styled lawn furniture surround faux fire pits that sit outside of superbly decorated modular living areas. I peruse the grounds, catching glimpses into the living quarters designed by Snoop Dogg and Capital Cities.

Image of AirBnB Park at SXSW

I imagine the well manicured environs of AirBnB Park to be a human exhibit in a zoo on a distant alien planet. The tour guide instructing the alien observers to keep their all their tentacles inside the car and to not feed the humans anything other than locally sourced, farm to table food truck tacos. “The humans have very specific dietary requirements,” the alien zoo guide says as a mother alien scolds her son for attempting to poke a tentacle at a sleeping human.

“Paul?”

“Oh hey, Matt. I was just–”

“Great, grab this DJ equipment and carry it to the center pavilion. We have bags over the speakers in case it rains again. Don’t let any of the wires get wet.”

Image of AirBnB Park at SXSW

As the finishing touches to the DJ booth are set for tonight’s final performance at AirBnB, I finally get a text from the lead with entry instructions for The Complex Complex. I text our sound engineer and begin walking back that way. Just before crossing 35, I spot one of our trucks already on the move for one of our clients. “Do not go gentle into that good night,” I think to myself…

Walking up to The Complex Complex again, I try reaching out to our audio tech, this time by phone.

“Hello?”

“It’s me, Paul. Your show has been at capacity all day. Can you get me in?

“Come to the front door.”

Success! I had finally been given the nod to access my own event. As I hop the mini picket fence and slip back into the backyard, I can hear the crowd going nuts.

Image of The Complex Complex at SXSW

“This show has been packed all day. What’s been going on?”

“Are you kidding? Have you heard of a DJ from LA called, Skrillex?

“SKRILLEX is on our stage?!?”

Image of DJ Skrillex Performing at The Complex Complex at SXSW

I had gotten in just in time to see Skrillex end his set with Toto’s “Africa” to a jam-packed group of lucky SXSW music attendees. This party had been so exclusive that I not only couldn’t get in, but I didn’t even know that the biggest dubstep DJ in the world was performing on the stage.

I left The Complex Complex in a daze, barely able to comprehend what had just happened. I had just seen a 6 time Grammy winning  DJ who re-invented the genre of dubstep play an exclusive set on our stage to less than 300 people in a tiny backyard. I didn’t even know Skrillex was in Austin!?

I decided to stumble back to Butler Park. The streets were now filled with a sea of people. Riding the momentum of the crowd and often unable to see street signs or other familiar landmarks,  I was a sea turtle returning to the same moon lit beach from where it had once hatched. The darkness of night had now completely wrapped around the Main Stage giving it a more menacing appearance than I recalled from earlier that day.

Image of The Miller Light Concert Lounge at SXSW

The Miller Lite Lounge was a buzzing hive of activity. People were gathered around in circles sharing the days adventures like bees sharing the location of local wildflowers.  I located a quiet and comfortable spot to roost, recharge my phone and enjoyed the final show on the SXSW music Main Stage.

Image of the Main Stage at SXSW

Relaxing with my feet up and a cold Miller Lite, I can’t believe I actually thought I had outgrown the festival. South by Southwest is not Texas’ version of Coachella or Bonnaroo. It’s a completely different animal. With over 2,000 “official” shows and an untold number of spontaneous pop ups blooming from every square inch of downtown Austin, SXSW is uncategorizable. It is simply a force of nature that refuses to be contained. Don’t attempt to structure an itinerary. You won’t make it 200 yards before you get completely hypnotized by performances of unknown name and origin. So, dive in; head first. And if you can find an area that doesn’t already have a concert stage on it, give us a call. It’s moments of clarity like this that make working for In Depth Events so rewarding.

I hope this blog has been informative for our event planner clients! For more information on In Depth Events and our event production capabilities, please Ask Us a Question today. We look forward to hearing from you and working with you on your event!


Confetti Cannon Rentals vs. Confetti Blower Rentals Image

Confetti Cannon Rentals Vs Confetti Blower Rentals – An Event Planners Guide

Using Confetti Rentals at Live Events

Looking for a fun, exciting special effect for your live event? Use confetti – it’s a BLAST!

OK, so now that we’ve got that out of the way, let’s talk about how confetti rentals work for live events.

Most clients that rent a a confetti cannon are looking to either do a product reveal at a corporate event, introduce a headlining act at a concert or festival or provide a highlight moment at an awards presentation. Confetti is also used for longer lasting effects such as a prize giveaway at a store opening, a special effect during the length of an entire song at a concert or celebrating a win at a political event.

Before we go too deep into the differences between blowers and cannons, lets talk about the confetti (or media) itself. Traditional confetti is small pieces of tissue paper, but you can use all sorts of other media as well. Streamers are the second most common type of confetti media. However, we’ve have clients use glitter, feathers, and even custom cuts of paper like small stars, hearts or even company logos. Confetti media is limited only by your imagination!

Confetti Cannon rentals

Confetti Cannon on an outdoor rooftop structure.

Confetti Cannon on an outdoor rooftop structure

Most people use the term ‘confetti cannon’ as a general term for any device that spreads confetti, but it’s actually a very specific piece of production equipment. A confetti cannon uses a pressurized air tank that is a part of the unit itself. When the actuator is enabled, it releases the entire tank into the barrel (or, in the example above, the barrels) of the unit. The barrels are loaded with the client selected media, and can fire the media up to 100′ in the air. So, a confetti cannon is a one shot effect. Once the effect has been shot, the tank has to be re-pressurized and the barrels reloaded.

 

Confetti Blower rentals

Confetti Blower at an outdoor concert event

Confetti Blower at an outdoor concert event

A confetti blower is different from a confetti cannon and is used for events that require a long lasting confetti effect. A confetti blower uses a CO2 tank that is separate from the unit itself. You can hook up one tank of CO2, or, you can hook up multiple tanks to each blower for really long effects. A blower also requires a technician to drop the selected confetti media into the hopper as it is discharging. When the actuator is enabled, the blower takes media from the hopper and projects it up to 100′ into the air. The primary difference between a confetti cannon and a confetti blower is that a blower can blow for as long as you have CO2 in the tank and a technician to feed the hopper. A single, small tank of CO2 can last for up to 45 seconds at full open, and can broadcast up to 10 pounds of confetti media per minute. With multiple tanks hooked up, you can easily broadcast media for as long as you need the effect and fill the air of the stadium, ballroom or outdoor venue with hundreds of pounds of confetti!

I hope this blog has been informative for our event planner clients! For more information on confetti rentals and whether a confetti cannon or confetti blower is right for your evnt, please Ask Us a Question today. We look forward to hearing from you and working with you on your event!


Image of U.S. Flag during Patriotic Events

Stage and Production Rental Services for Patriotic Events

At In Depth Events, we love doing outdoor festivals – and we’ve done hundreds of them, all over the country.  However, some of our favorite types of events are patriotic events and festivals.

Providing the best stage and rooftop system for your patriotic event

As I am writing this, I am sitting side of stage at an airshow in McKinney, TX.  The local police, firemen and EMS personnel are here, as well as several vintage planes from WWII and other armed conflicts and a Vietnam-era tank.  In Depth Events has provided a 32 foot x 24 foot load bearing rooftop with flybays, and a 32 foot x 24 foot’ stage with a monitor wing.  It’s a beautiful November day in Texas and the last skydive team included a WWII veteran, a Korean War veteran and a Vietnam War veteran.

Although I’ve never served in the military, I’m proud to be an American.  Our production rental team, event professionals and technicians all come from different backgrounds, but we’re all proud to be a part of patriotic events – whether the event is a huge Fourth of July extravaganza for a City or for a smaller regional show benefiting wounded veterans.

For any event, you can trust that our event staff will provide exactly what you need.  The stage and rooftop we’ve provided today is the perfect structure for this event.  We’ll normally discount our production rental services for non-profits and today’s event is no exception.  At In Depth Events, we’re honored to be a position to give back our services to people that have provided the very means for us to be in business.

Turnkkey production rentals or stand alone production services

In Depth Events is a full service production company, providing audio rentals, lighting rentals and generator rentals in addition to our stage and roof systems.  However, production rentals is a very small industry and many times, we’re referred a show by a production company that may not offer some of the services we do.  Today, Alford Media is handling audio and lighting and provided the referral to the end client for our stage and rooftop.

As you are reading this, you may be an event planner or another production company needing our services.  Our audio rental inventory is available with our stages and rooftops or as a standalone production rental.  Our lighting inventory is extremely diverse, and our special effects department can provide amazing, dynamic effects for your next event. Our production rentals services can be turnkey, but for some clients, they’ll only need a specific area of our expertise.  In either case, we’re happy to work with you!

On site, I’ve got a great band on stage and I’m enjoying watching the children eating cotton candy and wondering over the vintage planes.  The adults are enjoying themselves as well, but they seem a bit more pensive.  A child doesn’t have the capability to understand the sacrifices that the people in these planes made.  As an adult, and a parent myself, I can only hope to identify with the heroes represented here – and I’m honored to be a part of this event and all our patriotic events!

I hope this blog has been informative for our event planner clients! For more information on In Depth Events and our event production capabilities, please Ask Us a Question today. We look forward to hearing from you and working with you on your event!


Image of Live Event Glow Events

Live Event Marketing is Glowing in the Dark

How our Production Crew Turns a Live Event into a Glowing Marketing Extravaganza!

Understanding what events work and which never live up to the hype takes walking a very fine line. Now, more than ever, our live event marketing industry is looking for new, unique and innovative ways to get their clients and brands message across to event attendees. How does a marketing firm create this type of environment? They need help from innovative production companies! It’s important to choose a production company that has experience working with marketing firms. Only the two combined can create strategies that will incorporate the experiential components essential in making a truly successful (and memorable) live event.

A great example of our willingness to work with clients on experiential event trend is our Black Light 5K’s. At In Depth Events, we provide several clients with the live glow events elements necessary to cover crowds of up to 15,000 with high intensity UV in outdoor environments. These events are executed nationwide – offering a unique and memorable experience for all guests from all demographics. Event though my title is Live Event Market Manager, I was recently invited to help our crew build a Black Light 5K in Pomona and have a new found respect for the hardworking technicians that are my co-workers.

Hard at Work with the Black Light Production Crew

It starts with the team setting up the stage and trusses the night before in the center of the race track. It takes about 4 1/2 hours to complete the 20 foot x 20 foot stage and ADA ramp. It’s braced, locked in place and reinforced to provide stability for the DJs. And it’s built level on very un-level grassy ground. While the stage was being built, another crew built trusses at the start and finish lines of the race. This involved setting up pieces that were 20 ft. high with black lights being secured to all sides of the structure to create the glow effect the client required.

The next day the team returned at 8am to continue the build. They had their work cut out for them as they began creating peripheral staging to hold additional speakers to enhance and magnify the ultimate sound experience for the Black Light run participants. They set up 2 mini stages directly behind the main stage to literally pump up the volume. This turned out to be essential as the crowd far exceeded the expectations of the organizer!

Lighting and fog equipment for live glow events has to be secured to additional trusses that were placed on stage to help create the ultimate dance party experience which occurred directly after the run portion of the event. While half the team continued to finish setting up the sound system, lighting, and black lights for the main event area, the other half of the production crew had to set up even more trusses, lighting and audio at four additional locations throughout the run path.

mc handing out glow sticks at glow partyAttendees began arriving at 4 pm and the gates were opened at 5 pm. The first wave crossed under the start line at 6:30 pm, and, after completing the race, went straight to the party area where the DJ’s were pumping music into the crowd. On entry to the party area, each attendee was given packets of UV reactive powder to throw in the air, on their friends or themselves! During the event, nearly 15,000 attendees showed up to Glow the night away under the high intensity, long throw black lights that were set up by our crew. These attendees came from every demographic and included every age group. However, the primary demographic seemed to be young couples with kids, definitely in the middle to upper income range and fitness minded. It was hard to see who was having more fun – the 30-something parents or the 12-17 year old kids at the stage barricades! Everyone was dancing the night away, glowing in UV reactive clothing and covered in UV reactive paint.

How to turn the Black Light Run into a promotional vehicle for my clients’ brands.

Since I was a guest on the production crew, I also was privileged enough to help with load out – and, I gotta tell you, it comes down much faster than it goes up! While I was working with the technicians, my mind turned to how I could use this event experience to promote my clients brands. Would live glow events work for promoting a sports brand? What about a non-profit? Can a glowing logo make a better impression than a print logo? Which of my clients would be interested in having their product presented at such a unique event in front of 15,000 consumers with disposable income?

The answer is, of course – all of them! But how best to utilize my new-found knowledge to help my clients? A sports drink client could certainly do giveaways. A sporting manufacturer could certainly give away UV reactive t-shirts. What if a client was willing to build an entire event to promote their brand? With a dedicated base of customers, a well-planned event could generate significant impressions for any of my clients. As I limped back to my car with the loaded trucks behind me, I was thankful that I do live event marketing for a living, and not production setup! I’ll be reaching out to my clients with my new ideas – and with the crew of In Depth Events in my back pocket, you’ll be sure to see my clients brands glowing soon!

I hope this blog has been informative for our event planner clients! For more information on In Depth Events and our event production capabilities, please Ask Us a Question today. We look forward to hearing from you and working with you on your event!


Image of Stage and Roof Systems for Live Events

Using Stage and Roof Systems for Your Event: A Guide for Event Planners

At In Depth Events, we’ve built hundreds of rooftops for outdoor events.  Whether your event is using a load bearing stage and roof system or a non load bearing stage and roof system (also called a genie roof, or a shade roof), the basic rules that apply to safety and successful use are the same.  Below, we’ll go over the most important guidelines for a successful show!

Pre-planning with your production vendor

Vital to the process of setting up a successful event is pre-planning.  In most cases, the stage and roof systems are central to the event, so it’s important to get an overhead site plan in place early in the game.  Begin by placing the stage and roof in a central location, pointing away from any close residential areas.  Then, you can sketch in vendor booths, points of entry and exit for audience and placement of vendor booths and port-o-potties.  Once you have a working diagram, check for crowd flow.

It’s better to have your stage and roof systems on high ground for a variety of reasons.  It’s better acoustically, because it allows the PA to throw farther.  It’s helpful for visibility as well.  Most importantly, if it rains, then the performance area doesn’t get flooded out.

All stage and roof systems need to be guyed down.  In some cases, we’ll use ground stakes to guy a rooftop down.  However, if the rooftop is to be placed on concrete, or in a grassy area where power, gas, or sewer lines are underground, we’ll use water ballast.  It’s important to know which type of points we’ll be using long before our trucks arrive.

On site with your production crew

Image of Stage and Roof SystemsAll production companies want you to have a successful event.  However, we need your help to make this happen!  First and foremost, make sure you or a senior member of your staff is on site at the pre-arranged load in time to show the crew exactly where the rooftop is going to be placed.  Have a printed version of your overhead and a printed version of the schedule of events ready for the production crew chief.  This simple step will solve the majority of timing and placement issues.

The production crew chief will need to be able to access a senior member of your event staff at all times during the event.  If you are using radios, make sure he has one assigned to him and knows where to charge it up during off times.  If you are using cell phones, make sure to swap numbers and check them.  Communication is key!

Finally, please provide the basic necessities for your crew.  Many times, a crew will show up to begin the build two days before the event starts.  If the porta-potties are not scheduled until the day before the event, things can get messy.  Also, please make arrangements for water and ice to be available to your stagehands as they build your rooftop, during the run of show and for strike.  (The occasional pizza delivery doesn’t hurt, either!)

Promotional banners and soft goods

It’s common for banners to be used for both load bearing and non load bearing rooftops.  Each rooftop has different sizes available for banner hangs, so make sure and check with your event professional to see what these sizes can be – and let them know you are planning on hanging banners on our structures.  We’re happy to hang these banners for you, but please be aware of these guidelines:

All banners MUST BE made of blow through material.  Flat vinyl banners will not be hung.  Smilies are not acceptable.
All banners must be grommeted on all four sides.  Grommets must be placed on 18″ centers.
Our crew chief or rooftop supervisor has the final authority on any banners hung on our structures.

All banner art should be above center.  The most common banner placements are teaser banners (above the stage, on the downstage truss), backdrops and flybay banners.

Safety, Safety, Safety

Image of Safety Preparations at Live EventsAt In Depth Events, we are rabid about the safety of your talent and your attendees.  We make every effort to make sure our structures are safe, and we will always have a rooftop operator on site to make sure that all components are functioning properly.  In fact, in many cases, we’ll use portable weather stations mounted to the rooftop itself to monitor weather events in real time.

Your on-site operator will always be watching for one of four occurrences that will cause us to bring the rooftop down.

#1: Heavy rain.  Drizzle and small storms don’t affect us.  A raging downpour does.  If you see frogs coming from the sky and small rivers forming, we will bring the rooftop down.
#2: High winds.  Our roof systems are rated for moderate winds, but high winds will cause us to bring the roof down.  If you see Dorothy and Toto, it’s time for the roof to be lowered.
#3: Lighting in the area.  Lighting strikes within a few miles of our rooftops are bad news.  A metal structure higher than anything else around it is a natural conductor.  Unless you want your hamburger well done, we’re dropping the roof.
#4: Someone runs a car into one of our uprights.  Yes, this really has happened before.  If someone driving on your show site manages to hit the large aluminum structure in the middle of the event area, he’s probably hit it hard enough to impair the structural integrity.  The roof needs to come down and be checked.

In most cases, we can re-raise the roof and continue with the show once the danger has passed.  However, the rooftop operator has sole authority on lowering the roof and on re-raising it.  If your rooftop operator tells you it’s time to bring the rooftop down, there is a good reason for doing so.

Hopefully this blog has been informative for our event planner clients! For more information on In Depth Events and our event production capabilities, please Ask Us a Question today. We look forward to hearing from you and working with you on your event!


Image of Outdoor Festival

Selecting the Best Production Vendor for Your Outdoor Festivals

If you’re throwing outdoor festivals, then choosing the right production vendor is the single biggest decision you’ll make towards the success of your event.  Take a look below to see a few tips on finding the right production vendor for staging rental, audio rental, and lighting rental for your outdoor festival!

Step One: Start early and plan ahead when choosing a production company

Whether it’s a college block party, a ‘City Of’, or a State Fair, having the right company for your stage and roof system, audio rental, lighting rental and generator rental can make or break outdoor festivals.  Most importantly, you need someone that you can build a relationship with – someone that you trust will do what they say they are going to do.

Building a relationship takes time.  Begin looking for your vendors well in advance of your show.  Have your details in place when you are interviewing vendors – overhead layouts of your venue, band riders and event dates and times are key to helping your production company provide an accurate quote for your event.  In addition, most production companies like to see at least a three month advance contact before the date of your show and never less than one month.  Frantically calling production vendors a week before the event date is not a way to build trust!

Interview the production company, get multiple bids and check references

Outdoor Festivals Load Bearing Rooftop

Outdoor festivals are arguably the most difficult type of event there is for a production company.  Tight set changes, multiple bands and crowd control issues are compounded by weather, temporary power and permitting requirements.  Your production company for your outdoor festival should be part of the solution, not an additional headache that you have to deal with.

Therefore, you need to make sure they companies your are interviewing know what they are talking about!  Conduct interviews with sales staff and project leads – a reputable company will be thrilled with the opportunity to meet with you and see the venue.  Be prepared to get multiple bids and check them for the gear you need.  Your production company should be open to discussion on the bid and the equipment listed in your quote.

Finally, check references!  The production company should own the majority of the equipment they are bringing to your show.  Avoid ‘show brokers’ – they typically cause more trouble than they are worth and their references will reflect this.  Ask about their safety records.  Don’t hesitate to ask all companies bidding on your event about the reputations of their competitors.  Production is a very small industry, and we’ve all worked together at one time or the other.  A company that is reviled across the industry is bad news.

Hopefully this blog has been informative for our event planner clients! For more information on In Depth Events and our event production capabilities, please Ask Us a Question today. We look forward to hearing from you and working with you on your event!