Super Bowl LI 2017 Image

Super Bowl LI 2017 A Production Company’s Retrospective

Super Bowl 2017, like any of the really large, international events, fills the host city with a dizzying array of private parties, AirBNB reservations and car rentals. For a week during February, 2017, all eyes were on Houston for the Patriots vs the Falcons national showdown (with Lady Gaga at halftime). Of course, lots of private events means an increased need for super bowl event production elements like staging, rooftops, lighting, and electrical rentals. As the marketing companies descended on Houston along with the attendees, the production crew got ready for a week’s worth of event services!

It turned out to be a pretty hectic week! Traffic in a grid-locked Houston affected event times. Security was tight, which affected truck delivery schedules with constant X-Ray scans at high security venues. However, our warehouse staff in Houston made switching trucks and gear seamless. Our expert techs worked together to handle over a dozen client events through the week. All of the staff had the opportunity to work with client names like Comedy Central, DirectTV, MKTG and Nike – all in one weekend!

We would like to thank our clients and vendors for making our portion of Super Bowl 2017 a huge success. We’ll have several other busy weekends in 2017 coming soon. After all, SXSW is fast approaching. And large holidays like Cinco de Mayo, Fourth of July and Fiestas Patrias will keep our staff hopping. We look forward to working with both new and existing clients this year. In the meantime, view the list below to see all the shows at Super Bowl 2017 that we helped make successful!

Comedy Central – ManHouse Productions:Comedy Central ManHouse Productions Image

The second show for our old friends at ManHouse consisted of taking over the outdoor space at Kirby Ice House for a week and doing live broadcasts of Comedy Central’s new show, “The Barstool Rundown”.  In Depth Events staff built the stage as well as a rooftop for lighting and protection. Our work on this show earned us a 5-star rating from our client!

 

MKTG for DirecTV:

Our first crews in Houston began Super Bowl week with the staging and carpet bones for the DirecTV setup inside the George R. Brown Convention Center in downtown Houston. A last-minute pickup of 3,000 square foot of silver carpet rounded out the two main 24 foot x 24 foot stages and ADA ramps for this booth.

 

NFL Network Stage:

There was nothing more exciting than a 24 foot X 24 foot stage in this booth. Other companies provided the lighting, audio and trussing for this booth. But the stage was there first!

 

Angel City Designs – Hilton Americas:

One of the many host hotels of the NFL needing lighting techs for setup, changeovers, and finally, strike.

 

Angel City Designs – Lot 97:Angel City Designs Lot 97 Image

Our second show with this prestigious event company out of LA was called “Lot 97”. In initial conversations, Angel City couldn’t even disclose the end client for security concerns. As a result, the site of this location was the identifier for the show – even after we found out who the end client was. We provided a custom 24 foot half round stage as well as regular staging. We also provided a small army of lighting technicians for setup, changeovers and strike.

 

IMC Productions – Superbash:IMC Productions Superbash Image

This four day party ended with a bomb threat. But still, we provided the stage, rooftop, lighting and generators for this outdoor event. On Saturday night, someone called in a bomb threat to the police. When SWAT and police showed up, they evacuated the event space. Luckily, the threat was a fake, but it still had devastating effects on the party.

 

 

Nickelodeon:Nickelodeon Experiential Event Image

Another broadcast event with trussing, staging, labor, and special effects for this wacky taping of a Nickelodeon game show inside the George R Brown Convention Center.

 

Pro One – Nike:

This outdoor event was held at a local event center. Nike came in to play with a revamp of the football field, portable bleachers, food vendors, and all the other aspects of a “Friday Night Lights” event. We provided generators and electrical distribution, making sure that all vendors had electrical power.

Metroplex Gymnastics:Metroplex Gymnastics Metroplex Challenge Event

Not all shows on Super Bowl weekend are Super Bowl shows! The Metroplex Challenge is an annual gymnastics event where we provide staging, audio and lighting. This 11 year repeat client began our week with a three day show at the Ft Worth Convention Center Arena. Check out a highlights video from the event here.

Barrellhouse Media:

Another event that just happened to fall on Super bowl weekend. This stage was for a corporate event.

Hopefully this blog has been informative for our event planner clients! For more information on In Depth Events and our event production capabilities, please Ask Us a Question today. We look forward to hearing from you and working with you on your event!


Bad Weather Conditions and Live Events

Extreme Weather Conditions at Live Events

Outdoor events and activations are in a class by themselves.  In addition to the difficulties of production requirements, parking and crowd control, you also have to add fencing, porta-potties and the tempestuous moods of Mother Nature.  In this post, we’ll discuss how to plan for bad weather conditions at live events and the specific conditions that our technicians are trained to look for when determining whether or not to continue an event in bad weather.

Unpredictable weather and live events

Image of Safety During Bad Weather Conditions

Safety During Bad Weather Conditions is the Number One Priority for In Depth Events

In our home State of Texas, weather can be…  fickle.  It’s an old joke here that “If you don’t like the weather in Texas, just wait a minute and it will change.”  Of course, our touring and logistics groups handle activations and experiential events all over the nation.  We’ve been drowned in Denver, deluged in Duluth and snowed on in St Paul.  We’ve been hailed on in Helena, had sleet in San Antonio and tornadoes in…  well, you get the idea.  The point is we are very experienced with bad weather conditions at live events and how to make sure the equipment and your attendees are safe before, during and after bad weather strikes.

As a production company, we have to be ready for all types of weather at an outdoor event. Rain gear and pop-up tents are part of every single pack that goes on the truck.  All of our electrical distribution systems are water resistant and rated for outdoor use.  Our ballast plans for our rooftops are specifically designed with high wind conditions in mind.

Speaking of rooftops – whenever we do a stage and roof system, we will always have a roof tech on site to monitor the roof and the weather conditions at any time there is activity on the stage.  On most of our outdoor rental stage and roof system builds, you’ll see a weather station including an anemometer and a rain gauge on the structure.  Monitoring the weather at all times is a big part of our commitment to safety on the event site.

 

Make sure your event company has a bad weather plan

Image of bad weather from concert stage

After the rain – back to the show!

Especially when using rooftops or mobile stages – it’s imperative that production company that you have contracted has a bad weather plan.  With our company, it’s our Rooftop Emergency Procedures.  This document has very specific tolerances for wind and rain and clearly explains our responsibility to our clients in case of bad weather.

In addition to this document, it’s also important for everyone to sit down long before the event and discuss the issues related to bad weather conditions at live events.  The promoter, production company, venue owner and (if possible) the municipality should all be given well-defined roles and responsibilities for dealing with bad weather.  Knowing these roles beforehand can save precious minutes and provide a well-organized response for attendees.

Do you have questions about weather and your outdoor activation, concert, or festival?  Ask a Question of the bad weather safety experts at In Depth Events.  We’re happy to take our knowledge and experience and apply it to your event.  We look forward to hearing from you and working with you!


Confetti Blower at a Graduation Ceremony

Graduation Stage Rentals – An Event Planners Guide

Commencement and Graduation Stage Rentals – Identifying Specific Needs

Graduation Stage Rentals and Choral RiserWhether it’s for a community college, a high school, a four year university or even a vocational school, commencements are an important transition for students, instructors and attendees. Identifying specific needs for your graduation stage rentals is the first step in making sure the graduation ceremonies go smoothly for everyone.

There are several questions to ask that will determine stage size and height. How many people will be on stage? Is the event outdoors or indoors? Will you require seating risers on the rear of the stage for professors and administrators? How many graduates will you have? Additionally, you need to consider the venue. For example, many high schools will use the football stadium on campus for commencement. A stage that would look huge in a small room may look tiny in this environment. Is there a game the night before or the night of? Has anyone else reserved the stadium? How will vendors get staging and chairs onto the field?

 

 

Graduation stage rentals, the ADA and vendor selection

Graduation Stage Rentals With ADA RampThe ADA, or Americans with Disabilities Act, was signed into law in 1990. For staging vendors, it mandates on a federal level the use of handrails and ramps on temporary and permanent stages. In addition to compliance with the ADA, graduation stages must also comply with municipal building codes for staging and structure builds. Some municipalities will also require review by the county Fire Marshall for safety and accessibility.

It’s incredibly important that your stage meets or exceeds local building codes as well as ADA requirements. The most successful staging vendors will verify building codes, ADA requirements and fire code requirements long before they arrive to setup your stage. Look for staging vendors who are Certified Building Contractors within your local municipality, or the nearest large city if you are in a suburban or rural area.

 

Image of Collin-College Graduation CeremonyThe shameless sales pitch for graduation stage rentals

 

We have been providing graduation stage rentals for many years as well as other production and rental services. Chair rentals, sound system rentals, press risers and audience risers are all within our range of services to our clients.

Ask Us a Question today and find out why our clients return to In Depth Events event experts year after year. We look forward to hearing from you and working with you!


Image of Holiday Concert Production Rental

Selecting the Best Production Vendor for your Holiday Concert – An Event Planners Guide

There are plenty of blog posts you can find that will talk about china selection at a small, private, home-based Holiday gathering.  You’ll find page after page talking about how to make your own centerpieces.  I’m sure there are entire databases dedicated to the perfect napkin ring complement to your curtains and how they match your Holiday scarf.  This is NOT that type of blog.

We are NOT talking about Holiday Decor here – we need Concert Production Services!

Large, ambitious Holiday events with thousands of attendees need live holiday concert event production services and rentals to get the party off the ground.  Maybe you are a casino doing a Neon New Years event, or possibly a municipality having a Christmas Tree lighting festival.  You could be organizing a Holiday themed 5K run, a corporate Christmas Party or a college Holiday party. Whatever your Holiday responsibilities, you are going to have to find a vendor to provide staging rentals, professional audio rentals and concert lighting rentals – quick!  Depending on the party, you might also need Christmas lighting rentals, special effects such as confetti or lasers or even an LED Dance Floor!  Whether you have a 20 piece swing band, a rock and roll cover act, or just a DJ – you need to make sure that all your production needs are covered for your event by choosing the best live event production rentals vendor possible.

Each Holiday event is unique, but the steps in vendor selection are largely the same for all these types of events.  First rule – take the time to research and select the right holiday concert event production vendors!  Finding your choice vendors will make you the Holiday hero.  The wrong vendors can turn your event into a real Nightmare before Christmas.  Never fear!  We’re here to give you a few pointers to find the perfect vendors for production rentals for your Holiday event – and along the way, maybe a few pointers for your other vendor needs as well.

LED Dance Floor at Holiday Party Image

Selecting a Holiday concert event production vendor for large scale events

Step One – Recognize you are in a different league.  The simple fact of the matter is that once you get past the 1,000 attendee mark, the whole game changes.  At 5,000 people, it changes again, and at 10,000 people, it’s a REAL party!  You need to have professional audio and lighting services that fit your crowd size, and your expected number of attendees.  Many times, this will necessitate bringing in additional power to handle the needs of the equipment, especially in outdoor environments.  In some venues, it may be advantageous to ‘rig’ equipment; that is, hang it from ceiling supports to increase the look and feel of the space and the equipment.

The successful concert production services vendor will have experience in producing events relative to the amount of attendees you are expecting.  If rigging is an option, choose a production vendor with rigging experience.  Understand the venue you have selected may require insurance information from the concert production vendor – this is something a reputable vendor will be happy to provide.  Likewise, a reputable concert production vendor will be happy to supply the power needs and requirements they have for their own equipment.

Step Two – Go with your instincts!  Did the vendor listen to your needs on the phone?  Did they ask questions and pay attention to your responses?  Did they offer to do a site survey?  Did they offer to provide you pictures of past events?  In many cases, you want (and NEED!) a vendor who you are comfortable with.  You’re not hiring a plumber here!

A good relationship between you and your vendor is key.  Meet the potential vendor on site and perform a site survey with them.  Asking for both customer AND vendor references is perfectly OK – in fact, a reputable vendor will welcome your request.  A reputable vendor will be happy to provide photos of recent events.  You should always take the time to check references with any vendor, but especially when choosing a concert production vendor.  Obviously, avoid vendors who are condescending or rude.

Riser Design Drawing and Actual Installation

Step Three – Ask your concert production services vendor for design advice.  This is an often overlooked step that can really help you select the best concert production vendor possible.  During the site survey, ask the vendor what other services they may be able to provide that will bring your party to the next level.  A good vendor will be happy to brainstorm with you on design ideas.  After all, they do hundreds of events per year – they might just have some ideas that will be great for your event!

A good holiday concert event production vendor can help with design.  The best production services vendor will be evaluating the venue during the site survey for potential roadblocks as well as design ideas.  Look for concert production vendors that are knowledgeable with fire codes and building codes. The best way to do this is to ask if they are Certified Building Contractors with any municipalities.  Your vendor should be also able to help you with ideas for crowd movement and making sure your attendees are safe during your event.

Image of Holiday Concert Performance

 

The Shameless Sales Pitch

The staff at In Depth Events has provided holiday concert event production services and rentals for hundreds of large scale Holiday events – from huge corporate Christmas parties, to Neon New Years events for casinos, and everything in between.  In our regular season, we’ve provided live event rentals for thousands of events of all shapes and sizes.  We’ve also got some great production services that are ready for your guests, including the largest LED Dance Floor in the nation, as well as being one of the most experienced Glow Party Experts in the world.  Our clients rely on our production experience – shouldn’t you?  Make sure and Ask Us a Question to see how we can help with your next Holiday event.  We look forward to hearing from you and working with you!


Pop 2 Life – Conan O’Brien Dallas, Tx 2014

[metaslider id=1106]

Smart Marketing…

Most live event marketing campaigns are based around other, larger events.  From concert lounges at SXSW, to sports apparel promotions surrounding the NBA All Star Jam, smart marketing teams combine their brands with the targets expected at national level events.

Conan O’Brien and a national level event…

The geniuses promoting the Conan O’Brien show targeted the hoopla surrounding NCAA March Madness in Dallas.  A weeklong mini-tour using a branded Conan O’Brien Airstream trailer was dispatched, and guests were treated to live music, memorabilia, and Conan giveaways.  Each tour drop was centered in an area guaranteed to have lots of walk-through, targeted traffic.

Production Needs…

Production Experience was contracted to handle the power needs, staging, audio, and lighting for each tour drop – as well as providing an ADA lift for disabled guests.  Even with tight turnarounds, the crew of Production Experience performed flawlessly, and the end result was a very successful promotion for the show.  Find out how our event experts can provide production for your live event marketing needs – contact us today!


Image of Sochi Olympics Opening Ceremony

Sochi Olympics 2014….The Ultimate Live Event

Every 2 years, we anticipate what is arguably the biggest live event in the world; The Olympic Games.  Nasdrovia, my friends from Sochi, Russia, it’s the 2014 Winter Olympics.  Millions of people watch from around the world to see top athletes deliver emotional and dramatic performances and to hopefully capture a gold medal for their country.  Of course, the Olympic Games are also a huge opportunity for marketers to access millions of consumers looking for the next “it” tech product or automobile.

The modern Olympic Games (French: Jeux olympiques) are the leading international sporting event featuring summer and winter sports competitions wherein thousands of athletes variously compete. The Olympic Games are considered the world’s foremost sports competition with more than 200 nations participating. The Olympic Games are held every four years, with the Summer and Winter Games alternating by occurring every four years but two years apart. Their creation was inspired by the ancient Olympic Games, which were held in Olympia, Greece, from the 8th century BC to the 4th century AD. Baron Pierre de Coubertin founded the International Olympic Committee (IOC) in 1894. The IOC is the governing body of the Olympic Movement, with the Olympic Charter defining its structure and authority.

                                                                                                         -Wikipedia

Everything you’re seeing in the Olympic Games broadcast is connected to some sort of production support.  Every single event is live and needs to be organized and executed by top production companies.  From the opening ceremonies to the medal presentations and literally everything in between, the Olympics are one enormous and continuous live event needing 24/7 assistance by event organizers and production crews.  You don’t get a second chance to capture the magic and drama of the Olympic performances.  Everything has to be fine tuned with little or no room for error.  The slightest miscue in production support could cost an advertiser millions in potential consumers or even worse,  a severe injury to an athlete or attendee.  So far, the biggest story out of Sochi has been the lighting malfunction during the Opening Ceremony. There is no bigger live event than the Olympics and it takes thousands of stage, lighting and audio crew members working around the clock to ensure a successful execution and broadcast.

Image of Sochi Olympics FireworksFrom cross country skiing to curling, fans and attendees alike are flocking to the snow covered tundras of Sochi, Russia or simply to their smart phones and televisions to experience the Sochi Olympics events in live HD resolution, where ever they may be. Advertisers know this and are continually searching for new and innovative ways of aligning their product or service in a relevant and memorable way.

Oh…One last thing.  Don’t forget about the currency factor.  Behind every international vault lies billions of dollars just waiting for their chance to circulate throughout the Olympic Games.  The opening ceremony of the Beijing Games reportedly cost $100 million with much of the cost incurred in the artistic segment. The concensus figure for the Sochi Olympics is 50 billion dollars and that figure is out-matched every 4 years.  The 1984 Summer Olympics became a watershed moment in Olympic history. The Los Angeles-based organizing committee, led by Peter Ueberroth, was able to generate a surplus of US$225 million, which was an unprecedented amount at that time.  Television leads the way, spending surreptitiously in their board rooms and executive offices.  CBS paid US$375 million for the rights of the 1998 Nagano Games, while NBC spent US$3.5 billion for the broadcast rights of all the Olympic Games from 2000 to 2012.

Continue to go for the gold, my marketing minions, no matter what size or influence of your live event.  Treat them all like it’s your Sochi Olympics and shore up the production element, giving you the best opportunity to have the biggest impact.

Hopefully this blog has been informative for our event planner clients! For more information on In Depth Events and our event production capabilities, please Ask Us a Question today. We look forward to hearing from you and working with you on your event!


Image of Stage and Roof Systems for Live Events

Using Stage and Roof Systems for Your Event: A Guide for Event Planners

At In Depth Events, we’ve built hundreds of rooftops for outdoor events.  Whether your event is using a load bearing stage and roof system or a non load bearing stage and roof system (also called a genie roof, or a shade roof), the basic rules that apply to safety and successful use are the same.  Below, we’ll go over the most important guidelines for a successful show!

Pre-planning with your production vendor

Vital to the process of setting up a successful event is pre-planning.  In most cases, the stage and roof systems are central to the event, so it’s important to get an overhead site plan in place early in the game.  Begin by placing the stage and roof in a central location, pointing away from any close residential areas.  Then, you can sketch in vendor booths, points of entry and exit for audience and placement of vendor booths and port-o-potties.  Once you have a working diagram, check for crowd flow.

It’s better to have your stage and roof systems on high ground for a variety of reasons.  It’s better acoustically, because it allows the PA to throw farther.  It’s helpful for visibility as well.  Most importantly, if it rains, then the performance area doesn’t get flooded out.

All stage and roof systems need to be guyed down.  In some cases, we’ll use ground stakes to guy a rooftop down.  However, if the rooftop is to be placed on concrete, or in a grassy area where power, gas, or sewer lines are underground, we’ll use water ballast.  It’s important to know which type of points we’ll be using long before our trucks arrive.

On site with your production crew

Image of Stage and Roof SystemsAll production companies want you to have a successful event.  However, we need your help to make this happen!  First and foremost, make sure you or a senior member of your staff is on site at the pre-arranged load in time to show the crew exactly where the rooftop is going to be placed.  Have a printed version of your overhead and a printed version of the schedule of events ready for the production crew chief.  This simple step will solve the majority of timing and placement issues.

The production crew chief will need to be able to access a senior member of your event staff at all times during the event.  If you are using radios, make sure he has one assigned to him and knows where to charge it up during off times.  If you are using cell phones, make sure to swap numbers and check them.  Communication is key!

Finally, please provide the basic necessities for your crew.  Many times, a crew will show up to begin the build two days before the event starts.  If the porta-potties are not scheduled until the day before the event, things can get messy.  Also, please make arrangements for water and ice to be available to your stagehands as they build your rooftop, during the run of show and for strike.  (The occasional pizza delivery doesn’t hurt, either!)

Promotional banners and soft goods

It’s common for banners to be used for both load bearing and non load bearing rooftops.  Each rooftop has different sizes available for banner hangs, so make sure and check with your event professional to see what these sizes can be – and let them know you are planning on hanging banners on our structures.  We’re happy to hang these banners for you, but please be aware of these guidelines:

All banners MUST BE made of blow through material.  Flat vinyl banners will not be hung.  Smilies are not acceptable.
All banners must be grommeted on all four sides.  Grommets must be placed on 18″ centers.
Our crew chief or rooftop supervisor has the final authority on any banners hung on our structures.

All banner art should be above center.  The most common banner placements are teaser banners (above the stage, on the downstage truss), backdrops and flybay banners.

Safety, Safety, Safety

Image of Safety Preparations at Live EventsAt In Depth Events, we are rabid about the safety of your talent and your attendees.  We make every effort to make sure our structures are safe, and we will always have a rooftop operator on site to make sure that all components are functioning properly.  In fact, in many cases, we’ll use portable weather stations mounted to the rooftop itself to monitor weather events in real time.

Your on-site operator will always be watching for one of four occurrences that will cause us to bring the rooftop down.

#1: Heavy rain.  Drizzle and small storms don’t affect us.  A raging downpour does.  If you see frogs coming from the sky and small rivers forming, we will bring the rooftop down.
#2: High winds.  Our roof systems are rated for moderate winds, but high winds will cause us to bring the roof down.  If you see Dorothy and Toto, it’s time for the roof to be lowered.
#3: Lighting in the area.  Lighting strikes within a few miles of our rooftops are bad news.  A metal structure higher than anything else around it is a natural conductor.  Unless you want your hamburger well done, we’re dropping the roof.
#4: Someone runs a car into one of our uprights.  Yes, this really has happened before.  If someone driving on your show site manages to hit the large aluminum structure in the middle of the event area, he’s probably hit it hard enough to impair the structural integrity.  The roof needs to come down and be checked.

In most cases, we can re-raise the roof and continue with the show once the danger has passed.  However, the rooftop operator has sole authority on lowering the roof and on re-raising it.  If your rooftop operator tells you it’s time to bring the rooftop down, there is a good reason for doing so.

Hopefully this blog has been informative for our event planner clients! For more information on In Depth Events and our event production capabilities, please Ask Us a Question today. We look forward to hearing from you and working with you on your event!


Image of Verizon FiOS-Fest

Experiences In Live Event Marketing:Verizon FIOS FEST!

FIOS FEST Rolls out across the US

As a live event marketing professional, I’ve been honored to be a part of some amazing live event marketing campaigns. When Verizon began to enable FIOS in the major US markets, I was selected to be a part the live event marketing group for one the largest fiber-optic roll outs of the new millennium. At the time, FIOS was a new entity, and our job was introducing it to folks that weren’t familiar with all it’s intricacies. This was a live event campaign across the country hitting all the major cities in states such as New York, Florida, Texas and California. We created a campaign that encompassed all key elements to execute a flawless marketing campaign. We named it FIOS FESTS. The following were elements that we implemented to ensure the best outcome possible for the client.

How we did it – by the numbers!

1. Pre-promote. Letting the local consumer base know where, when, what, and why in fun, creative ways to motivate consumers and drive interest for the live marketing event. For FIOS, we would set up in front of local businesses and speak to consumers one on one and offer fun incentives for their time. We also incorporated music by offering free music downloads from our site. For this campaign, pre-promotion was a key target for creating a great, well attended event.

2. Location. Finding a centralized location was another key factor in the overall execution of the FIOS events. With the FIOS FEST, we needed a football field-sized area that would hold several 20 foot x 20 foot tents, a fully loaded event stage and a footprint for vendors. Permits and approvals had to be obtained well in advance to avoid any last minute snafus that might have arisen. The idea was to make the event as accessible to as many of the locals as possible without having them make a major trek from end of the city to the other.

3. Production. For the FIOS FEST, and for every other event I’ve been a part of, the final and most critical element is incorporating the right production equipment. This will enhance and make sure your event comes across as professional endeavor and not some thrown together, last minute after thought. The stage is the focal point of any live event as it features the entertainment and contests going on throughout the day. For FIOS FEST, we used a SAM 550 mobile stage at each of our locations. This StageLine SAM550 model is the flagship of the StageLine fleet with a deck size of 50 feet x 38 feet and a load bearing rooftop capable of supporting 44,000 lbs. With flown Line Array, state of the art lighting, and (of course) FIOS banners, it made an impressive centerpiece to the FIOS FEST.

From FIOS to Production Experience, Inc.

My experience with the FIOS FEST campaign, as well as several other live event marketing promotions, has made me a valuable addition in my current position as Live Event Marketing Manager at Production Experience, Inc. The main keys as listed above are my steps to executing a flawless event anywhere from a few hundred, to thousands of participants. As always, “Go big or go home”! Your target consumers are worth it and they deserve the best in execution with the right production pieces at the core.

Hopefully this blog has been informative for our event planner clients! For more information on In Depth Events and our event production capabilities, please Ask Us a Question today. We look forward to hearing from you and working with you on your event!


Live Event Marketing at Cowboys Stadium

Tips and Tricks for Stepping Up in the Live Event Marketing Game

In the business of live event marketing, the key is reaching the most people as effectively as possible. Live events continue to evolve each year, incorporating more and more social media elements along with keeping the things that worked in the past. How can you step up your event game and have the greatest impact on the consumer?

Size DOES matter in live events!

Footprint size and location of said footprint is a great place to start. Size does matter in this instance. If you can be outside you really get more visibility and foot traffic than an indoor space. Don’t be afraid to spend a little more on a larger sized section. The extra investment always pays off with increased overall numbers and interactions.

Impressions, Interactions and Interactives

Location goes hand in hand with your footprint. Where do you need to set up to give your team the best opportunity to make the most impressions? Normally, if you’re just going for impressions; you should secure a spot near one of the entrances or exits. However, if you need interactions this may backfire on you as consumers are usually rushing in or rushing out – making it more difficult to engage your key demographic. I would suggest somewhere in the thick of the event at a corner where there is plenty of foot traffic coming from all directions.

The next element to step up your event game would be your interactives. Consumers love sweepstakes and an opportunity to win no matter what the prize. Make it a trip, shopping spree or even cold hard cash. Anything that drives the consumer to your footprint and initiates conversation with the promotional professional.

Bring the A Game with technology

Once the consumer is captivated by the scope of your footprint and giveaway; now is your chance to impress with technology. Take your product or service to the next level with techno enhancement. LED walls, professional sound, lighting and staging are all tools to bring foot traffic, and ultimately, close the deal. Be ready for the all the accolades to come pouring in from your live event marketing attendees – and from your end client!

Oh…and don’t forget to have fun. This always creates a more welcoming environment for consumers when they see your team enjoying the moment.

Hopefully this blog has been informative for our event planner clients! For more information on In Depth Events and our event production capabilities, please Ask Us a Question today. We look forward to hearing from you and working with you on your event!


Image of Marketing Event Activation on College Campus

Choosing the Right Marketing Campaign Production Vendor

 

How important is the marketing campaign production vendor? A touring marketing campaign can be made or broken depending on the choices the marketing firm makes in the planning and during the entire run of the campaign.   In today’s live event and experiential touring campaigns, production rental is a huge part of the event.  Choosing the right vendor for audio, lighting, video and staging rentals can make (or break) your activation.  The number one key element for a smooth running program is having the right production support.

Production elements such as sound system needs, LED Video Walls and décor lighting – can make or break your touring campaign.  You are literally moving a footprint from one side of the country to the other with pitfalls waiting for you at every turn.  It sounds daunting, doesn’t it?   Why would any sane person even attempt this Barnum and Bailey circus?

Get the attention your brand deserves – engage the consumer!

Simply put – it’s the most effective way to communicate a brand to the consumer.  Live event marketing allows a company to communicate directly to the consumer in a one on one dialogue.  This has far more impact than a radio ad, print ad or billboard.  Consumers want to feel special and unique – not just a number in an overpopulated society trying to step over each other to get noticed.  To get this attention, you’ve got to have a marketing campaign production vendor providing the technical requirements that make a live event possible.  None of this could be possible without the right production support.

In Depth Events to the rescue!  With over 10 years of experience as a marketing campaign production vendor, we know how to get the circus from point A to point B in the most effective and efficient way possible while having your campaign stand out from the crowd.  You have enough to worry about.  Leave the logistics to In Depth Events and sit back and enjoy the show while clients rave about how well the campaign is running.  Staging, lighting, audio and promo vehicles are just a few elements we do best.  You can’t have a successful campaign when you can’t communicate to your target audience.  They need to be able to hear, see and experience the brand in a seamless fashion so they walk away with an experience they’ll remember for a lifetime. Get the right production support and take your marketing campaign to the next level.

Hopefully this blog has been informative for our event planner clients! For more information on In Depth Events and our event production capabilities, please Ask Us a Question today. We look forward to hearing from you and working with you on your event!


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Experiential Marketing – Cost Effectiveness for your Brand

Quality Interaction with Potential Consumers

In this day and age of media bombardment, one on one interaction is becoming increasingly more essential to get your product or service in front of consumers. As the consumer interacts with a real person in a branded setting, the consumer gets the opportunity to ‘touch and feel’ – which increases brand loyalty. The need for this type of quality interaction has never been more important than it is today.

The average attention span in 2012 was 8 seconds. I’m sure it’s gone down this year. Companies need to get in front of consumers. What is the best way to accomplish that? In my opinion, it’s Experiential Marketing – creating a memorable experience for the consumer in a short window. The days of billboards being effective as they once were are gone. Radio and TV ads are not even remotely as effective as they once were. Where does a company go to truly affect their bottom line instantaneously? Experiential Marketing, along with social media, can support a brand like no other marketing strategy.

Cost effectiveness is one of the first thing companies look for when sourcing ways to promote and Experiential Marketing comes in at far less than ‘traditional’ marketing. According to On Board Experiential Marketing; the average cost per impression was $.04 compared to $.033 for a national magazine ad and $.19 for prime time TV ads. Clearly Experiential Marketing is the more cost effective way to go while getting in front of the consumer and maximizing that 8 second window.

Choosing your Marketing Firm and your Production Company

Image of Sports Marketing EventHow does one go about securing the right marketing agency? Seek out those with experience, knowledge, and the right production company to support the campaign. Whether you’re looking to promote the latest razor or introduce the newest blockbuster movie, you need a marketing team that will work with you from start to finish. You must check references and do your due diligence when sourcing a marketing firm. How long have they been in business and what campaigns have they worked on in the past? These are just two of the crucial elements in selecting the right agency for you.

Having the proper production support, including the audio system, staging needs, and generator rentals is critical to making any marketing campaign work. The staff at In Depth Events has been doing this for awhile and know their stuff. Based in the great state of Texas with a logistics team that goes all over the nation, the good people at In Depth Events have been supporting events and marketing campaigns for years – proving that they’re among the best at what they do with state of the art components.

At the end of the day, an Experiential Marketing campaign, coupled with the resources of a top notch Marketing Firm and Production Company will help market and promote your next hot product or service for the best return on investment. Sit back and see the impact on your bottom line.

Hopefully this blog has been informative for our event planner clients! For more information on In Depth Events and our event production capabilities, please Ask Us a Question today. We look forward to hearing from you and working with you on your event!


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Choosing a Production Company to Provide Outdoor Support for LED Video Screens

So, you’re sitting at home, relaxing, and suddenly the light you are sitting under begins to flicker on and off and the wonderful smell of burning insulation assaults your nostrils. What do you do? Find your handy wire cutters and start snipping away? Get a glass of water and put the fire out? Ignore it and walk outside to watch the house burn down? No! You call the experts and tell them to get there as quickly as possible, right?

Now, ask yourself what happens when a client asks you to hang twenty tons of LED wall in an outdoor environment. Do you go to your garage and pull out the old movie screen Dad used to show the slides of family vacations? Or do you call the experts?

At In Depth Events, we’re the experts for all types of production needs. One of the many things we have experience in is load bearing structures for concerts and festivals. We’ve taken that experience and equipment and made ourselves one of the premier experts in the United States for load bearing LED screen supports.

Very few companies in the United States have the experience or equipment to hang an large format LED wall properly. Even fewer have the ability to hang them in an outdoor, free standing environment. However, that’s just what we do. Our experts can hang your screen in a variety of applications on a variety of surfaces. Our trucking and logistics team can get our structures anywhere in the country. And, our network of structural engineers can satisfy the most demanding permit requirements.

As a marketing professional, promoter, or PR firm, you owe it to your clients to choose the right expert for the job. Choose a company with the experience, equipment and talent to provide the best structure for your LED video screen – In Depth Events.

Hopefully this blog has been informative for our event planner clients! For more information on In Depth Events and our event production capabilities, please Ask Us a Question today. We look forward to hearing from you and working with you on your event!


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The Most Trusted Name in Sound, Stage, Lighting and Video Production Vendors

As a marketing or PR firm, the choice of the right live event production vendor for your live event can mean the difference between dizzying success or dismal failure. You need a company that can provide a safe, structurally sound stage and rooftop. A company that can provide the appropriate sound system for the venue. A company with experience in different types of lighting for different types of events. A company that knows how video can motivate an audience. And, hopefully, a company that can truck it all to your activation site, no matter what market your live event is in.

If you are reading this and nodding your head, then you’ve found the right place. Our company, In Depth Events, is made up of experts at all of the above. Of course, anyone can SAY that, but how do you prove it? For us, it’s a simple matter of showing you our experience through the pictures of shows we’ve helped produce, a quick look at our repeat client base and the compliments of our past clients.

Most importantly, however, is not our technical expertise. It’s the way we work with our clients. You’ll find that we speak your language and our friendly sales staff is almost physic when it comes to anticipating your needs. On site, our technical staff is willing to accommodate your client’s needs to an astounding degree. Our entire team is there to make your show look great, which makes you look great in the eyes of your end client.

Does this sound like your dream company? For more information on In Depth Events and live event production vendor capabilities, please Ask Us a Question today. We look forward to hearing from you and working with you on your event!